SlideShare una empresa de Scribd logo
1 de 4
Descargar para leer sin conexión
Social Media and Small Businesses. What you need to know?
The need for every web designing company is to create not just a functional and attractive
website but also to design a social media optimization strategy. And interestingly, in the last
few years; many small to mid-size businesses have increased their spending on social media
utilization when compared to many other advertising or marketing channels. In several
surveys conducted around the world by the top web design company of every country; it has
been proved that 94 percent of respondents use social media in their marketing campaign
and 61 percent have told that social media has given them new customers.
Small Business and the Economy
Social media has been found to be effective in branding, word-of-mouth and content
marketing as well as quality lead generation. Small businesses, today, are driving a country’s
economy. This is because 6 out of 10 jobs are created by small businesses. Moreover, revenue
generation is substantially higher with small businesses. North American small businesses
have contributed revenues of $3 trillion in 2013. The role of a web designing company is to
help enhance the success story of such small businesses. These companies want to go
increasingly social. Statistics show that 9 in 10 small businesses use social media. And the
frequency in which social media channels are being used is also getting higher with time.
How Small Businesses use Social Media
1. Marketing
Small businesses hire the top web design company to handle elaborate marketing
requirements on multiple social media channels. Over 60 percent of small businesses use
social media to gain new customers. This is very important because almost 2 in 3 small
businesses find it tough to attract new customers and social media minimizes the problem to
a large extent.
2. Learning
Social media is not just for marketing. The most important lesson from social media is
learning itself. And a large percentage of small businesses (about 49 percent) use social media
extensively for the purpose of learning. Learning includes understanding buyer behavior and
preferences, competitor analysis, customer feedback, innovative approaches in marketing,
user engagement and several other small and big techniques vital to the designing of a
marketing campaign.
3. Expert learning
Often, every professional web designing company and marketer harness the power of experts
available on social media to understand better on what can be done and what should not be
done. Insights, best practices and user recommendations are other necessary learning
experiences from social media.
4. Understanding the Cs
Small businesses can attract and engage customers through credibility, connectivity, context
and community. A professional social media channel like Linked-In helps marketers
establish trust and credibility for themselves. They can generate qualified leads and also
engage with potential customers with ease. Opinions and recommendations can be sought for
by even the top web design company in order to widen the horizon of learning and
experience. Thus, a relevant context is set to promote the marketer.
Investing in social media is what small businesses of today are focusing heavily
on.

Más contenido relacionado

Más de Team Mango Media Private Limited

30 Most Major Google Ranking Factors A Starter Should Know
30 Most Major Google Ranking Factors A Starter Should Know30 Most Major Google Ranking Factors A Starter Should Know
30 Most Major Google Ranking Factors A Starter Should KnowTeam Mango Media Private Limited
 

Más de Team Mango Media Private Limited (20)

The Ultimate Revelation Of Ecommerce Websites Development
The Ultimate Revelation Of Ecommerce Websites DevelopmentThe Ultimate Revelation Of Ecommerce Websites Development
The Ultimate Revelation Of Ecommerce Websites Development
 
Creative WordPress Themes of 2015
Creative WordPress Themes of 2015Creative WordPress Themes of 2015
Creative WordPress Themes of 2015
 
Twitter Marketing Strategies 2015
Twitter Marketing Strategies 2015Twitter Marketing Strategies 2015
Twitter Marketing Strategies 2015
 
Dazzling Twitter Cover Image Ideas
Dazzling Twitter Cover Image IdeasDazzling Twitter Cover Image Ideas
Dazzling Twitter Cover Image Ideas
 
How To Promote Your Business On Pinterest
How To Promote Your Business On PinterestHow To Promote Your Business On Pinterest
How To Promote Your Business On Pinterest
 
Quality Content Boost Site Rankings In Search Engines
Quality Content Boost Site Rankings In Search EnginesQuality Content Boost Site Rankings In Search Engines
Quality Content Boost Site Rankings In Search Engines
 
Why Business Needs Content Marketing
Why Business Needs Content MarketingWhy Business Needs Content Marketing
Why Business Needs Content Marketing
 
Best Brand Logos with Behind the Hidden Messages
Best Brand Logos with Behind the Hidden MessagesBest Brand Logos with Behind the Hidden Messages
Best Brand Logos with Behind the Hidden Messages
 
Useful Tools for Design and Development Process
Useful Tools for Design and Development ProcessUseful Tools for Design and Development Process
Useful Tools for Design and Development Process
 
Ways to write Social Media Updates?
Ways to write Social Media Updates?Ways to write Social Media Updates?
Ways to write Social Media Updates?
 
Key Online Marketing Players in Global
Key Online Marketing Players in GlobalKey Online Marketing Players in Global
Key Online Marketing Players in Global
 
Key Ways to Construct Compelling Content for Marketers
Key Ways to Construct Compelling Content for MarketersKey Ways to Construct Compelling Content for Marketers
Key Ways to Construct Compelling Content for Marketers
 
25 Free Image channel Sources for Social Media Campaigns
25 Free Image channel Sources for Social Media Campaigns25 Free Image channel Sources for Social Media Campaigns
25 Free Image channel Sources for Social Media Campaigns
 
15 Obligatory Web Design Mistakes to Avoid
15 Obligatory Web Design Mistakes to Avoid15 Obligatory Web Design Mistakes to Avoid
15 Obligatory Web Design Mistakes to Avoid
 
Social Media Marketing Strategy 2014
Social Media Marketing Strategy 2014Social Media Marketing Strategy 2014
Social Media Marketing Strategy 2014
 
Team Mango Media Privileged-services
Team Mango Media Privileged-servicesTeam Mango Media Privileged-services
Team Mango Media Privileged-services
 
30 Most Major Google Ranking Factors A Starter Should Know
30 Most Major Google Ranking Factors A Starter Should Know30 Most Major Google Ranking Factors A Starter Should Know
30 Most Major Google Ranking Factors A Starter Should Know
 
Journey of Social Networking Channels
Journey of Social Networking ChannelsJourney of Social Networking Channels
Journey of Social Networking Channels
 
SEO Best Practice for Every Designers
SEO Best Practice for Every DesignersSEO Best Practice for Every Designers
SEO Best Practice for Every Designers
 
18 Vital Tips for UI Designers
18 Vital Tips for UI Designers18 Vital Tips for UI Designers
18 Vital Tips for UI Designers
 

Social Media and Small Businesses. What you need to know?

  • 1. Social Media and Small Businesses. What you need to know? The need for every web designing company is to create not just a functional and attractive website but also to design a social media optimization strategy. And interestingly, in the last few years; many small to mid-size businesses have increased their spending on social media utilization when compared to many other advertising or marketing channels. In several surveys conducted around the world by the top web design company of every country; it has been proved that 94 percent of respondents use social media in their marketing campaign and 61 percent have told that social media has given them new customers. Small Business and the Economy Social media has been found to be effective in branding, word-of-mouth and content marketing as well as quality lead generation. Small businesses, today, are driving a country’s economy. This is because 6 out of 10 jobs are created by small businesses. Moreover, revenue generation is substantially higher with small businesses. North American small businesses have contributed revenues of $3 trillion in 2013. The role of a web designing company is to help enhance the success story of such small businesses. These companies want to go increasingly social. Statistics show that 9 in 10 small businesses use social media. And the frequency in which social media channels are being used is also getting higher with time.
  • 2. How Small Businesses use Social Media 1. Marketing Small businesses hire the top web design company to handle elaborate marketing requirements on multiple social media channels. Over 60 percent of small businesses use social media to gain new customers. This is very important because almost 2 in 3 small businesses find it tough to attract new customers and social media minimizes the problem to a large extent. 2. Learning
  • 3. Social media is not just for marketing. The most important lesson from social media is learning itself. And a large percentage of small businesses (about 49 percent) use social media extensively for the purpose of learning. Learning includes understanding buyer behavior and preferences, competitor analysis, customer feedback, innovative approaches in marketing, user engagement and several other small and big techniques vital to the designing of a marketing campaign. 3. Expert learning Often, every professional web designing company and marketer harness the power of experts available on social media to understand better on what can be done and what should not be done. Insights, best practices and user recommendations are other necessary learning experiences from social media.
  • 4. 4. Understanding the Cs Small businesses can attract and engage customers through credibility, connectivity, context and community. A professional social media channel like Linked-In helps marketers establish trust and credibility for themselves. They can generate qualified leads and also engage with potential customers with ease. Opinions and recommendations can be sought for by even the top web design company in order to widen the horizon of learning and experience. Thus, a relevant context is set to promote the marketer. Investing in social media is what small businesses of today are focusing heavily on.