In several surveys conducted around the world by the top web design company of every country; it has been proved that 94 percent of respondents use social media in their marketing campaign and 61 percent have told that social media has given them new customers.
Social Media and Small Businesses. What you need to know?
1. Social Media and Small Businesses. What you need to know?
The need for every web designing company is to create not just a functional and attractive
website but also to design a social media optimization strategy. And interestingly, in the last
few years; many small to mid-size businesses have increased their spending on social media
utilization when compared to many other advertising or marketing channels. In several
surveys conducted around the world by the top web design company of every country; it has
been proved that 94 percent of respondents use social media in their marketing campaign
and 61 percent have told that social media has given them new customers.
Small Business and the Economy
Social media has been found to be effective in branding, word-of-mouth and content
marketing as well as quality lead generation. Small businesses, today, are driving a country’s
economy. This is because 6 out of 10 jobs are created by small businesses. Moreover, revenue
generation is substantially higher with small businesses. North American small businesses
have contributed revenues of $3 trillion in 2013. The role of a web designing company is to
help enhance the success story of such small businesses. These companies want to go
increasingly social. Statistics show that 9 in 10 small businesses use social media. And the
frequency in which social media channels are being used is also getting higher with time.
2. How Small Businesses use Social Media
1. Marketing
Small businesses hire the top web design company to handle elaborate marketing
requirements on multiple social media channels. Over 60 percent of small businesses use
social media to gain new customers. This is very important because almost 2 in 3 small
businesses find it tough to attract new customers and social media minimizes the problem to
a large extent.
2. Learning
3. Social media is not just for marketing. The most important lesson from social media is
learning itself. And a large percentage of small businesses (about 49 percent) use social media
extensively for the purpose of learning. Learning includes understanding buyer behavior and
preferences, competitor analysis, customer feedback, innovative approaches in marketing,
user engagement and several other small and big techniques vital to the designing of a
marketing campaign.
3. Expert learning
Often, every professional web designing company and marketer harness the power of experts
available on social media to understand better on what can be done and what should not be
done. Insights, best practices and user recommendations are other necessary learning
experiences from social media.
4. 4. Understanding the Cs
Small businesses can attract and engage customers through credibility, connectivity, context
and community. A professional social media channel like Linked-In helps marketers
establish trust and credibility for themselves. They can generate qualified leads and also
engage with potential customers with ease. Opinions and recommendations can be sought for
by even the top web design company in order to widen the horizon of learning and
experience. Thus, a relevant context is set to promote the marketer.
Investing in social media is what small businesses of today are focusing heavily
on.