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Twitter Promoted Trends are a prime spot for awareness on the platform, but all too often they're under utilised or badly managed. This is a short snappy guide with some advice on how to make a little more of it.
Eat Sleep Social: Guide To Twitter Promoted Trends
Everything you need to know
about twitter trends
BROUGHT TO YOU BY
TWITTER TRENDS GET YOU A PRIME POSITION IN FRONT OF
MILLIONS OF USERS.
JUST PUTTING UP A HASHTAG ISN’T ENOUGH, THEY
REQUIRE EFFORT AND PLANNING TO REALLY BRING THEM TO
HERE ARE SOME TIPS ON HOW TO DO THAT
What is a twitter trend?
Basically, you’re paying to be at the top of the trends
list for 24 hrs - midnight to midnight.
NO! you can’t do a different timeframe
NO! you can’t have more than one hashtag
YES! they do get good results if done right
What is it good for?
You may get some followers but you’ll get more from it if you
▪ Adding social support and awareness for a campaign launch
▪ Amplifying a message or social campaign
▪ Driving engagement / conversation with a brand
Is it just a #hashtag?
Yes, you’ll need one and an idea to sit behind it but
it’s not just about that hashtag…
You want to team it up with promoted tweets and
promoted accounts too
Promoted Tweets = Engagement and
amplifying your content
gives you much
more stand out
and has been
shown to gain
Do you just tweet like normal?
It’s a high exposure moment, so you probably want to put
in a little more effort than usual.
You want to try and structure a content plan specifically
for the day.
Most importantly you want great content sat behind it
before, during and after.
Break it down into phases
BEFORE ON THE DAY AFTER
PHASE 1 PHASE 2 PHASE 3
Rotate creative to
optimise and reduce
Content to run
use your main
Keep an eye out
follow up with
PHASE 1: Groundwork
Make sure you’ve put something behind the hashtag
before it goes live. People will be able to see it from
midnight - don’t waste an opportunity waiting until
9am (or when you turn up to the office) to start
PHASE 2: Launch
A trend starts at midnight, but we’re guessing you don’t
want to be up 24 hrs from 12am?
You’ll probably do the main bulk of the activity when your
fans are most active.
It’s good to split your day into 3 and have lead message
and 5 supporting tweets for each part.
PHASE 3: Maximise
Hopefully you’ve spread the word and had users
interacting/sharing/engaging or whatever you set out
Again, unless you’re staying up to see it through all
night you might want to pick out a single key
message to stay promoted.
A great use of a twitter
trend to support a sales
Teasing days in advance -
making it more of an
occasion for fans and
followers to look forward to.
On the day
Phase 1 Pre Launch Phase 2 Launch Phase 3 Maximise
Don’t get distracted by the @
You’re running a trend on a hashtag.
Constantly check back in on the tweets using it and
see what is being said.
Lots of people (the majority) might not include your
@handle in their use of the hashtag.
Scheduling can be your friend…
Scheduling tweets and the content for the day in
preparation can be a great help to free you up for
Don’t let your trend be left to the automated gods.
3 things to remember...
1. Aim for engagement - reach and awareness is built in
so try to make the content that’s seen as engaging as
2. Don’t just rely on the #hashtag - promoted accounts
and tweets use promoted accounts and tweets too.
3. You’re in the spotlight for 24hrs - look busy!
For more no-nonsense social…