6. Just over 100 Years Ago…
“A Better Mousetrap!”
• The Safety Pin
• The Paper Clip
• Toilet Paper
• The Elevator
• The Light Bulb (electricity)
7. The first half of the 20th Century…
“The BEST thing since sliced bread”
• Mass Production
• Airplane (commercialization)
• Automobile (commercialization)
• Consumer Photography + Phonograph
• The Zipper, The Bra and The Bikini
8. The late 20th Century…
“Shifting to an Information Society”
• Transistor
• Television and Videography
• The Personal Computer/Internet
• The Mobile phone
• Fiber optic Infrastructure
• Post-It Notes
9. The First Decade of the 21st Century…
“Naughty” High-Tech Generation Living in
the New Digital Economy
• Google, MSN, Yahoo
• facebook, LinkedIn, Twitter
• iPhone/iPad,Smartphone
• Amazon, Ebay
• YouTube, Hulu
• Pandora, Spotify
11. Creating Regional Wealth
Silicon Valley MAJOR OBSERVATIONS:
Ireland
Sweden
Munich
Cambridge
Taiwan
Israel
Bangalore
Sophia Antipolis
12.
13. Create
CONTEXT:
Establish/fund incubators
Cultivate angels/early risk capital
Increase global collaboration
Import thought leadership
Create beachheads/landing pads
Plan offshore in-market visits
Nurture your ecosystem
14. SF/Silicon Valley: My Take
• A Thousand + Bay Area Angels
• 1/3 of Global (Ad)venture Capital
• 50+ Incubators + Hundreds of Events
• Dotcom and Social Media “HUB”
• China/SF
• Early Adopter, Vanguard, “Bellweather”
locale
15. New Zealand: My Take
• Go/Grow Global Mentality (NOT a market)
• Internet/Mobile Startup “BOOM”
• Gov. $upport -- NZVIF and NZSCIF
• MSI/TechNZ/ATI R&D Investment Funding
• Smart, Proud, Global KEA Network
• Offshore Co-Venture (Valor and VIF)
17. What Are You
Trying to Achieve?
What‟s your current BizDev/marketing strategy?
What plan is in place? (Is it working?)
What‟s the scope of your committed resources?
Who will be your tactical team? (You?)
How will your team be deployed?
What‟s your timetable for results?
18. What can you do to increase your
customer, client or partners‟s ROI?
Highly differentiated value propositions
New BizDev/Marketing approaches or models
Redefine your traditional four “P”s…
“Guerrilla Marketing” techniques are essential
(unless you have huge brand building/marketing
budgets)
19. Alliances/Partnerships:
What‟s the opportunity to jointly
and mutually leverage value?
Design win/win situations that can be clearly
articulated --- “it‟s a “no-brainer”!
Create the RIGHT deal, with the right partner
@ the right time
Be clear who‟s managing the deal
Craft an effective scale and scope TEST
Pre-agree on reasonable exit options
31. SEEING 2020:
Designing and Building Next
Opportunities
• The Future of Work – Entrepreneur-ing in the 21st Century
• Shifting Global Wealth – Tapping Into the Adage - “Follow the Money”
• An Asia Pacific Century – Prioritizing Biz/Dev in the A/P Time Zone
• IP is King – Packaging & Positioning Your “Proprietary Technology”
• Disruptive Technologies – Selling Anything from Anywhere to Anyone
• The ART of Digital Sales – Creating/Maintaining Customer Connection
32. SEEING 2020:
Designing and Building Next
Opportunities
• Your Business Story – Putting Personality into Your Perspective
• New Brand Thinking – Re-inventing Your Value Proposition
• Dynamic Pricing – Profiting from “FREE”mium and Creative
Margins
• Business Development – Quantizing Your Marketing and Sales
• Triple Bottom Line – Leveraging Your Difference That Makes A
Difference
• Exit Strategies – Scaling More Quickly From Idea to M&A or
What‟s Next
34. 2012 (RE)reading List
Outliers: The Story of Success by Malcolm Gladwell
The Art of the Start by Guy Kawasaki
The Lean Startup by Eric Ries
Six Thinking Hats by Edward de Bono
The World Is Flat, Thomas Friedman
The Long Tail by Chris Anderson
The New Normal by Roger McNamee
Grouped by Paul Adams
35. Gary Bolles is a Silicon Valley entrepreneur,
producer of events, journo and software
company founder. Currently, Gary is the co-
founder of eParachute, an online resource for
job-hunters, career changers, and 21st
Century entrepreneurs around the world. This
latest venture is based on the best selling
careers book “What Color Is Your
Parachute?” September 3-7 in NZ - Sept. 7 in Hawke's Bay
Jon Leland is a marketing communications
veteran, the founding director of creative
services at USA Network, a keynote
speaker, journalist, and an award-winning
video writer/producer/director whose clients
include AT&T, Xerox, HBO, Pacific Bell and
Oracle. Currently he is president & creative
director of the strategic online
communications
agency, ComBridges.com, and Dean of
NewMarU.com, New Marketing University.
Dec. 1-7 in NZ– Dec. 5 in Hawke‟s Bay
37. NZ Tour to be announced in 3 weeks
18 investors and entrepreneurs in NZ
December 10 -14, AKL, WGN + HB
38. Reid Hoffman
Founder, Linkedin
Angel Investor, Greylock Partners
Author, The Startup of You
“I invest in the same 3 themes that I‟ve been doing for the
last 9 years, - networks, platforms and marketplaces.”
“Every individual needs to think about themselves as the
entrepreneur of their own life. How do you invest in
yourself? How do you establish good plans and
strategy?”
“How do you take intelligent risk? How do you adapt to
the future? If you do not do this, you are at serious
risk.”
Notas del editor
Grand overview - INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION Hal Josephson, CEO & President, MediaSense
Grand overview - INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION Hal Josephson, CEO & President, MediaSense
Grand overview
Grand overview
One has got to start somewhere, @ sunrise or sunset it really doesn’t matter as long as there is a new day tomorrow. Go for it! Why not be bold? Especially w/o being brazen…and when in doubt consider more possibilities, brainstorm as needed and often…do it internally or with the right mates
C’s are most important to me – those who know me know that my actions, style of being embody these 4 active verbs…
Dreams by Langston Hughes Hold fast to dreams For if dreams die life is a broken-winged birdThat cannot fly.Hold fast to dreams for when dreams go, Life is a barren field, Frozen with snow. BE a DO’er
Sometimes having lots of options opens doors, certainly with solar, more panels more power and why not generate gratitude?
Star Trek always began to boldly go where no man has gone. Now we have and are moving towards not simply beaming up but digitizing everything…the world’s knowledge is multiple googlepetraflops or some sort measure and that knowledge is available to almost anyone
My son has been laying violin since he was 8, he’s not a prodigy but his passion can be heard when he plays. His immeersion in music has certainly changed his perspective…My fave quote for many years was MM’s We’re not sure who discovered water but certain it was not a fish.
They say, you can’t take it with you -- I’ve come to the conclusion that the only thing you can take is your reputation and the respect