The internet of things, your next crucial challenge - Productize
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Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution.
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The internet of things, your next crucial challenge - Productize
- 2. What is Produc.ze Produc'ze is the first agency to provide strategic advice, technical exper'se and prototyping abili'es to companies addressing the challenges driven by the Internet of Things
- 4. The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.
- 5. 1.0
- 6. 2.0
- 7. M2M
- 8. 3.0
- 9. Health, , personal assistant Home & Security Sports, leisure Automo've, Transporta'on B2B, Energy, Agriculture, Construc'on Retail Applica'on domains of connected objects (non-‐exhaus've)
- 10. • Add examples
- 11. Nowadays a company can’t exist without a web presence. Tomorrow it will be without an IoT presence.
- 15. The Internet of Things has the poten.al to create an economic impact of $2 trillion to $6 trillion annually by 2025
- 16. 16 PRODUCTIZE – THE PRE-‐PRODUCTION AGENCY – JULY 2014 Sources : Gartner, McKinsey Healthcare and Manufacturing are the 2 main sectors to benefit from IoT
- 17. Interact Collect Launch Differentiate Communicate Improve image and loyalty GOALS Adapt existing activities to new business models Better understand consumer habits / behavior Increase revenues Increase revenues
- 20. Connected objects App, front end Back end ERP / CRM Big DATA Data science Security Business models Partners IP & Privacy It’s more than what you see
- 22. Impact by sector Insurrance
- 23. Impact by sector Smartci.es
- 24. Impact by sector Retail
- 25. Impact by sector Retail
- 26. new competition
- 30. Innova'on project management Ac.on plan to prepare mass produc.on Idea'on Prototyping & tes'ng Refining & manufacturing List exis.ng ideas internally Product development Beta tes.ng & user feedbacks Technical tes.ng Prepare sourcing and mass produc.on Pre-‐series batches Hardware & soNware integra.on Workshops to foster ideas Project management Business case to priori.ze concepts Technologies trends Peers benchmark Product finetuning Architecture defini.on Productize approach
- 31. Innovation value chain Idea genera'on Idea selec'on (priori'za'on) Product & offer design Mass produc'on Implementa'on go to market • Iden.fy exis.ng ideas within the organiza.on (product development or op.miza.on) • Iden.fy new ideas on comparable markets (peers, providers, market survey, etc) • Check fit with strategic plan • Validate technology maturity • Validate financial impact (business casing) • Iden.fy target segments • Define product features • Define pricing • Formalize product architecture (process flows, required developments, etc) • Internal development (IT, tech, etc) • External development (providers, logis.cs, etc) • Marke.ng plan • Communica.on and promo.on plan Benefits of prototyping Fast and efficient Tangible Helps priori'ze