3. 2
AMERICA’S PRESIDENTIAL
ELECTION
Explained
America is a very
large country with
people from many
different religious
and ethnic
backgrounds.
White, black,
Hispanic and Asian
people, and many
others, all call
America 'home'.
4. 3AMERICA’S PRESIDENTIAL
ELECTION
Explained
Candidates aim to
win the presidency by
persuading different
combinations of
groups of people to
vote for them. These
could be based on
their ethnic, religious,
educational and
economic
background.
5. 4
AMERICA’S PRESIDENTIAL
ELECTION
Explained
In an American
election Democrats
and Republicans
choose one person
to lead their party
and seek to become
president. This
person is called a
presidential
candidate.
Sometimes other
candidates, not
connected to either
of the two main
parties, also stand
for election.
8. 7AMERICA’S PRESIDENTIAL
ELECTION
Explained
They listen to their
speeches, watch their
debates on television
or read about them in
newspapers or online
and ask: “What does
this person promise to
do to help me and
keep me safe?”
9. 8
AMERICA’S PRESIDENTIAL
ELECTION
Explained
Voters are also
looking at a
candidate’s
character. They
ask: “Can this
person be trusted
to look after my
future, tackle my
country’s
problems and
respond well in a
crisis?”
Photo: Joseph Sohm / www.shutterstock.com
10. 9AMERICA’S PRESIDENTIAL
ELECTION
Explained
To persuade voters, you
will hear candidates
using logical, well
reasoned arguments
and also emotional
arguments that use
storytelling techniques.
Often candidates are
more successful when
they win people over
with their personality.
This means candidates'
campaigns can become
more about personality
than policy.