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Investing For Growth 
Sydney Hunsdale, Consultant 
Former Global COO Razorfish and CFO Vivaki, EMEA
Bottom line improvement 
Reduces employee turnover 
Increases performance 
and productivity
More competitive 
Operate more efficiently 
Achieve greater growth 
Deliver more profit 
ROI can range anywhere from 20 to 7000 %
Greatest 
Potential 
Asset 
Greatest 
Potential 
Liability
Largest single financial drain
Cost of Turnover 
£4 billion annually 
£184M in Media & Advertising 
£1.9 billion in IT and Tech 
20 weeks to 7 months to reach peak 
productivity
TURNOVER 
Recruiting 
Interviewing 
Administration 
Training costs 
Leaving costs 
Lost productivity 
Temporary coverage 
Higher comp package 
Overworked remaining staff 
Lost knowledge 
Strained client relationships 
Realisation that your asset has become an asset of your competitor
True Cost Impact 
Entry level – 30-50% 
Mid-level – 150% 
Exec & specialty 200-400% 
Example: 
Average cost of turnover at 100% 
Average salary of £40,000 
1000 employees; 20% turnover 
£8 million annually
Costs are largely hidden 
Doesn’t hit profit and loss statements 
Not in the budget 
Not accounted for on a line in the p and l 
If that were true, management would certainly take more notice
16 
RECRUITMENT REALITY 
1,400 
Acquisitions/Other +67 Leavers (36%) 
1,200 
443 
328 Dec 11 Headcount: 1,084 
1,000 Net 2011 Hires 175 
Dec 10 Headcount: 909 Recruits +49% (Net 2011 Hires excl Acquisitions: 108) 
800 
2011 Headcount Flow 
HEADCOUNT 
To achieve an 11% net headcount growth, it required hiring 49% new staff
Tech Talent 
Higher turnover 
Demand far exceeds supply 
Cost and competition rising 
High vacancy rates 
Higher cost per hire 
Contributes to higher cost of 
turnover
…on voluntary 
turnover 
But don’t ignore 
involuntary
Make it a Company-Wide Effort
Hire the Right People
Increase 
Your 
Leverage
Understand 
What 
Motivates 
Them
Be 
Transparent
Beat the Competiton
Engage Your Employees
Sydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalists

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