Tata Sampann partnered with blogmint to organise their blogging campaign.

1. w w w . b l o g m i n t . c o m
Blogging
Campaign
Tata Sampann

2. 2
Campaign Brief: Tata Sampann01
Objective
• Tata Sampann wanted to spread a
positive word of mouth about Tata
Sampann Spices.
• Tata Sampann wanted a digital strategy
to earn good revenue in the next five
years.
Solution
o We actually developed a home to home plan because
we believe trial is very important in a product like this
and facilitated that trial by taking it to the consumers.
o Blogmint engaged Top Food Bloggers for this campaign.
o After product trial, bloggers documented experience for
Tata Sampann spices through social media and blogs.

3. 3
Experiential Blogging: Tata Sampann Spices Trial02
Solution
Social engagement was done around these blogs
highlighting the USP’s of Tata Sampann Spices.
Food Bloggers tried different variants of Tata Sampann products and came
out with some delicious recipes on their blogs.
To maintain the authenticity, a bloggers outreach was chosen as a route to
generate positive conversations about Tata Sampann Products.
Handpicked Food bloggers were sent Tata Sampann
Hampers to experience the best spices sourced from
Kerala’s best farms.

4. 4
Published Blog Posts03

5. 5
Published Blog Posts04

6. 6
Sample Post Links
 http://icetrail.blogspot.in/2016/11/tata-sampann-masala-online-price-list.html
 http://kitchenofdebjani.com/2016/11/tata-sampann-spices-review-recipe-chole/
 http://www.sinamontales.com/restaurant-style-dal-tadka-how-to-make-best-dal-tadka-recipe/
05
 http://www.whiskaffair.com/2016/11/paneer-bhurji-recipe.html
 http://www.twinklingtinacooks.com/review-post-yellow-dal-tadka-tata-sampann-masala/

7. w w w . b l o g m i n t . c o m https://www.blogmint.com/
Logix Techno Park, Tower B, 4th Floor
Sector - 127, Noida Uttar Pradesh, INDIA
Sales (India): +91-9999870202