Special Event for Therapists: This session is designed to help therapists and councillors improve their SEO and attract new clients. Getting Started with Google Google Business, Google Analytics, Search Console On-Page SEO Plugins, Title, Meta, H1 tags, Images, Speed SEO Analysis Create your own SEO audit and understanding the results Keywords Understanding keywords and how they affect search results Content Creating unique content with long-tail keywords Find out more by visiting www.theoruby.com/therapy

1. 5 TOP TIPS TO HELP THERAPISTS RANK
HIGHER ON GOOGLE

2. INTRODUCTION - SESSION NOTES
This session is designed to cover all basic principles of SEO
All external links will be given at the end
Free training material available www.theoruby.com/marketing-guides
All notes from this session will be available www.theoruby.com/therapy
We may run a Q&A session in 1 month to support you further
Around 85% of websites have NO SEO optimisation so don't try to achieve
everything at once.. 2 hours every month is a great starting point!

3. INTRODUCTION
Search Engine Optimisation (SEO) is a cornerstone of digital marketing,
allowing you to be found organically on Google
Organic Search is natural search without the use of paid ads
There are many other search engines and this session will help you to
rank on ALL of them. Bing / Yandex / Duckduckgo etc.
SEO can seem overwhelming but there is so much you can do at home
TOP TIP: Always focus on the user experience!!

4. CONTENTS
ON-PAGE SEO
Plugins, Title, Meta, H1 tags, Image, Speed
KEYWORDS - INTRO
Understanding keywords and how they affect search results
CONTENT - INTRO
Creating unique content with long-tail keywords
SEO ANALYSIS - INTRO
Creating your own SEO Audit and understanding the results
GETTING STARTED WITH GOOGLE
Google Business, Google Analytics, Search Conole

5. HOW DO YOU APPEAR ON SEARCH

6. GOOGLE BUSINESS
Set up google maps result
Get reviews from clients (when appropriate)
Improve your local SEO
Add booking link and promote your niche
Repurpose your content
it's free, simple and proven to help improve your SEO rankings
Google Business - Tell google about your business
The step-by-step guide can be found here
https://www.theoruby.com/ph4-google-business/

7. Google Business - Get Found locally and showcase your niche1.

8. GETTING STARTED WITH GOOGLE
Google Analytics - Acquisition - Sources1. 2. Google Analytics - Learn where your visitors come from and why

9. Google Analytics - Acquisition - Sources1. 3. Google Search Console - Organic traffic monitoring and website errors

10. Google Analytics - Acquisition - Sources1. 4. Google Site Kit - Simple integration with WordPress website

11. ON PAGE SEO - PLUGINS
WP plugins make basic SEO fast, simple and effective!
If you are starting out I would reccomend Yoast SEO
Intermediate users should try Rank Math

12. Google Analytics - Acquisition - Sources1.WIX has a built in SEO wizard which gives you simple functioinality1.

13. TITLE

14. DESCRIPTION & PERMALINK

15. MOBILE

16. SOCIAL

17. H1

18. IMAGE SIZE
Optimising your image size is crucial
Improves page speed
Only make the image as large as it will be shown on the screen
Compress DSLR, HQ images using bulkresizeimages.com
1200px main image / 600px logo small if unsure
DSLR images 4mb, for web 50kb (80x smaller)

19. IMAGE FILE NAME
The file name impacts SEO and helps for your images
to be ranked on Google

20. IMAGE ALT TEXT
Alt text - Alternative for when the image does not show
Allows google to "see" the image

21. PAGE SPEED
Page speed is how fast your website loads for the average user
Mobile is much slower than desktop usually
Google prioritises faster sites
2s on desktop is a good benchmark
Page speed can highlight issues with your site

22. PAGE SPEED
Google Page Speed Insights

23. PAGE SPEED
GT Metrix

24. INTERNAL LINKS
Internal links - Cross linking pages within your website
Examples
Home - Contact
Home - About
Services - Contact
Blogs - Once you start creating blogs you should link
between articles and to relevant pages on your website

25. INTERNAL LINKS

26. EXTERNAL LINKS

27. EXTERNAL LINKS
External Links - Linking to trusted websites
Examples
Training material - Hubspot Academy
News Sources - BBC / Guardian
Partner Websites - Jeannie Shapiro
References - SIgnpost your user to relevant
articles
Always use the open in new window option to
keep users on your site!

28. SEO ANALYZER klearminds.com

29. A keyword is simply a search term that a user enters on Google
Such as "Therapy"
Google scrapes all websites to find pages that use that word
Website Pages are ranked in order of their relevance and quality
Giving the user the best results to answer their query
What are keywords?

30. Think niche and specific... (there are 2 types of keywords)
Head keywords - far reaching general terms like technology / car
Long-tail Keywords - Specific combination of terms Elementor Pro website
designer in Ealing
Specific terms will have less competition on Google and you will have more
chance of being found.
Use these Niche Keywords as topics for your content
Workplace stress management / Anxiety after meeting the in-laws
What are long-tail keywords

31. Pro Tip - FAQ Page

32. Content Strategy Basics
Start by doing what you enjoy most!
Which channels should you use?
Which content formats should you use?
What time & financial resources do you have available?
What problem are you solving?.. Where is the value?
How will you manage it long-term and monitor (hubspot)?
Considerations

33. Which Type of Content Should I Use?

34. Free SEO Guide for Therapists - www.theoruby.com/therapy
Google Business - https://www.google.com/business/
Google Analytics - https://analytics.google.com/
Google Search - https://search.google.com/search-console/welcome
Google Site Kit - https://sitekit.withgoogle.com/ (WordPress)
Neil Patel SEO Analyzer - https://app.neilpatel.com/
References

35. Photo resizing - www.bulkresizeimages.com
Rank Math - https://rankmath.com/
WIX SEO Wizard - https://www.wix.com/features/wix-seo
WordPress VS Wix and other builders
https://www.theoruby.com/ph12-wordpress-101/
References

36. Power Hour 4 - Google Business
Power Hour 7 - Basic SEO
Power Hour 8 - Helping Therapists Find new Clients Online in 2020 - Sarah Dosanj
Power Hour 11 - Keywords
Power Hour 14 - Driving customers to your website
Power Hour 20 - Content Creation
All of these form part of the Bitesize Marketing Guide Series
www.theoruby.com/news
www.theoruby.com/marketing-guides
Related Material

37. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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