GIFT Call Flow Training
What: 1 Hour Training Session Covering:
• GIFT Call Flow
• Recorded call examples
• Discussion Forum
Where: Your office, Our office, via the World
Wide Web.
How: Webinar on meetingburner.com
Who: Customer Service/Inside Sales, Sales
Conversion Coaches.
Why: To sharpen knowledge of customer
service flow.
One on One
Coaching
AlphaGraphics Seattle
3131 Elliott Avenue
Seattle, WA 98121
206.448.9100
alphagraphicsseattle.com
Testimonials
“Before we began coaching our customer
service team on an individual basis, not everyone
understood or knew what kind of questions to ask
of prospective clients. Our representatives seemed
distracted and would try to rush off the phone.
Since we’ve begun this program, we can hear
our team give full attention to the prospective
clients. They are asking better questions related to
the project and articulating information over the
phone.” - SD
“The thing that they have pointed out to me is
the importance of getting all of the customer
information as well as the job specs in that initial
call. I’m always finding, after just getting off of the
phone, I’m lacking key info. I now try harder to
go through a mental checklist to see if I’m gotten
everything.” - CK
“The coaching sessions have helped me with
listening better to customers and getting all their
information. I also relay the information I received
from the customer back to them helps to catch
anything that was missed.” - MH
“I appreciate what have you guys done for me
so far. I feel that my improvement wouldn’t have
happened if it weren’t for the two of you. All of
your advice has helped me grow and give me
pointers to speak with people on the phone and
in person.” - LT

Personal Coaching
Who: Customer Service/Inside Sales with Sales
Conversion Coaches.
What: 1 on 1 coaching with a Sales Conversion
Coach.
Recorded phone calls are played and evaluated by
web conference.
What we measure:
• Professional phone etiquette
• Energy, Tone, Listening Skills
• Sales Generation
Where: Your office, Our office, via the World
Wide Web.
Why: To help your team develop interaction
skills with prospective clients that will
power sales growth.
How: Webinar on meetingburner.com
Time: First session: 30 minutes
Following sessions: 15-30 minutes
Benefits and ROI
An analysis of local business leads conducted
by ThriveHive shows the value of phone based
customer service across industries.
At AlphaGraphics we see significantly higher phone
contact rates versus email via SEM campaigns.
SEM Tracking Tool
Who: Individual Representatives
What: Tracking SEM generated calls and emails
Why: Keeping track of your SEM generated
leads allows for better understanding of
• Incoming sales leads
• Average estimate
• Average order
• ROI of the SEM program
• Identify leads that did not convert and
are legitimate prospects for future
development.
Before and After:
Before:
SEM generated sales were peaking at 4K per
month. We were struggling with prospective
clients.
After:
Now our SEM related sales are reaching 11K per
month. We are turning calls into sales and long-
term clients.
“This experience has been a positive reflection
on myself. It has made me more aware on
what details need to be asked as well as
guiding the call in the right direction. I feel
I have improved since this program was
implemented and look forward to getting
even better!” – AM
https://www.linkedin.com/pulse/20140722223241-8568428-
new-data-show-that-calls-are-still-big-for-local-businesses