This presentations examines the role of 3D printing platforms in open innovation and co-creation with customers

1. THE ROLE OF ONLINE 3D
PLATFORMS IN OPEN
INNOVATION WITH
CUSTOMERS
Prof. Thierry Rayna
Dr Ludmila Striukova
Prof. John Darlington
DDMC 2014

2. Prof. Thierry Rayna
Professor of Economics at ESG Management School
(Paris)
Affiliate Professor at Imperial College London
Associate Editor of Int. J. of Manufacturing Technology
and Management
email: trayna@esg.fr
Twitter: @ThierryRayna

3. Open Innovation
Inbound or ‘outside-in’
Outbound or ‘inside-out’
‘Coupled’ = inbound + outbound

4. Co-Creation
Consumer-related part of Open Innovation
Can take place at all stages of production process
Can involve individuals or communities
Can be autonomous or sponsored
Open Innovation with consumers requires Co-Creation
but not all Co-Creation is Open Innovation

5. Open Innovation, Co-creation
& Mass-customisation
Open Innovation
Mass-customisation
Co-creation
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

6. From Consumers to Prosumers
Design
Manufacturing
Distribution
Minor Significant Leading
MinorSignificantLeading
M
inor
Significant
Leading
‘Traditional’
Production
DIY
‘Factory’
Outlet
BespokeClothing
CodesignedHome 3DPrinted
Home 3D
Printed
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

7. Typology of Co-creation
Differentiated
Integrated
MassCustom
Crowdfunding
Crowdsourcing
User Manufacturing
Crowd-customisation
Co-design platforms Open Source
INPUT
OUTPUT
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

8. A Study of Online 3D
Printing platforms
Original study (2013): 14 platforms
New study (2014): 22 platforms

9. 3D Printing platforms and
co-creation
Design
Design
supply
Design
hosting
Customi
sation
Co-
creation
Crowd-
sourcing
Manufacturing
Printing
Home
printing
Crowd-
sourcing
Crowd
User
designs
designs
designs
objects objects
Input
Manufactured objects
Designs
Service
Activity
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

10. Taxonomy of Online 3D
Printing PlatformsTable 5: Categorising online 3D printing platforms.
Design Manufacturing
Platform
Hosting(sales)
Hosting(repository)
Designsupply
Co-designservice
Designcrowdsourcing
Designcustomisation
Printingservice
Printersales
Physicalstore
Printingcrowdsourcing
1○
3Dagogo + +
3D Burrito +
3DLT + (+)
CubifyCloud + + + + +
i.Materialise + + + + +
Ponoko + +
Sculpteo + + + +
Shapeways + + +
Trinckle + + +
2○
3DPrintUK +
Materialise Onsite +
3DCreation Lab + +
FastProtos + +
iMakr + + + +
Makerbot/Thingiverse + + + + +
The 3D Printer Experience + + +
White Clouds + + + +
3○
3D Hubs +
MakeXYZ +
4○
Additer + +
Kraftw¨urx + +
Maker6 + + + +
1○ Design marketplaces 2○ Printing services
Design marketplace
Printing service
Printing marketplace
Crowdsourcing platform
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

11. Print shop
Printing
market
place
D
esign
m
arketplace
Printing service
Design
crowdsourcing
3D Hubs
MakeXYZ
3DPrintUK
Materialise-Onsite
3DLT
Cubify
Ponoko
Sculpteo
3Dagogo
3DCreationLab
FastProtos
iMakr
Makerbot
3DPrint.Exp.
WhiteCloud
Shapeways
i.Materialise
Trinckle
Maker6
Printing
crowdsourcing
3DBurrito
Additer
Kraftwürx
Design service
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

12. Differentiated
Integrated
MassCustom
Online 3D Printing Platforms
and Co-creation
Printing marketplaces
3DHubs
MakeXYZ
Printing services
3DPrintUK
MakerBot
3DCreationLab
FastProtos
iMakr
3DPrinterExp.
White Cloud
Ponoko
3D Burrito
3DLT
3Dagogo
Cubify
Sculpteo
i.Materialize
MaterialiseOnSite
Shapeways
Trinckle
Design marketplaces
Crowdsourcing platforms
(Kra#würx,Additer)
© Thierry Rayna 2014. Some rights reserved.
Except where otherwise noted, this worked is licensed under
http://creativecommons.org/licenses/by/4.0/

13. Conclusion
Online 3D Printing Platforms enable to cover most
aspects of Open Innovation with Customers
Still weaker on the ‘integrated’ side
Need to develop interfaces enabling collaboration

14. Special Issue: “3D Printing: The
Next Industrial Revolution”
Eds Prof. I. Petrick
(Penn State), Prof. T.
Rayna (ESGMS), Dr L.
Striukova (UCL)
Int. J. of Manufacturing
Technology and
Management
Deadline extended until
May 31

15. Questions? trayna@esg.fr
@ThierryRayna