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Branding - How you look, how you act, what you say... - Craig Mackie

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Speaker Craig Mackie

Craig will cover the value of consistent branding in a business. The personality of a business should be something that all members of a team buy into.

We can all learn from some great examples of where branding exceeding customers expectations and a few where they have fallen spectacularly short.

Do you know the values of the business you represent?
Do your clients?”

Publicado en: Empresariales
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Branding - How you look, how you act, what you say... - Craig Mackie

  1. 1. Branding - How you look, how you act, what you say.
  2. 2. Do you know the values of the business you represent? Do your clients?
  3. 3. “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos - Amazon Founder
  4. 4. 1 > 2 > 3 > 4 > 5 > 6 > 7 > 8 > 9 > 1 0 Snow boarding web designers Pinstripe Corporate
  5. 5. 1 > 2 > 3 > 4 > 5 > 6 > 7 > 8 > 9 > 1 0 Snow boarding web designers Pinstripe Corporate Where are you? Where are your customers?
  6. 6. Who > What > Why then values & behaviours
  7. 7. Be consistently consistent
  8. 8. Mulberry
  9. 9. Mulberry
  10. 10. What can you do in your business or in your job that would be the equivalent of ‘the upgrade’ or the difference between 4 star and 5 star?
  11. 11. What could happen that might flip that emotion around into... “I was expecting more than this?”
  12. 12. 1 - Agree the values. 2 - Ensure your whole team know and understand them. 3 - Short & sharp, memorable & actionable. 4 - Display them, be proud of them. 5 - Most of all... Live by them.
  13. 13. Do you know the values of the business you represent? Do your clients?
  14. 14. 4 Quick actions from this talk... 1 - Find, refine or create company values. 2 - Watch Bob Keiller Ted Talk. 3 - Follow MJ Inspire for cool ideas. 4 - Do a consistency check on the creative assets of your business.
  15. 15. craig@theshineagency.com @craig_mackie_

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