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ICEEfest 2017 Commercial Presentation
Digital marketing, design,
branding, creativity, storytelling
Keynotes on the latest
trends & innovations
A new stream for e-health,
wearables and med-tech
Special stream and expo on
entrepreneurship
TV, publishers, independent
producers, bloggers
New technologies, AdServing,
Programmatic, Data & More
A special stream on virtual
& augmented reality
e-commerce, performance
marketing, payments
Day Time Festival 2016
Celebrating creativity and
quality in the world of advertising
Serious presentations of
seriously crazy topics,
provided by Sector 7
24/2 of music, lounge, food
and outdoor mingling
“Life in the Digital Age”
powered by ShortsUp
PLAYGROUND
After Dark AGENDA 2016
We’ll have dedicated streams to the internet of things,
for a better understanding of how technology and connectivity
can improve our lives and change the world.
FINTECH
SMART: HOMES, CARS & CITIES
2017
What’s new in
The world is going smart
CARS
FINANCES
HOMES
SMART
Dreaming of a full-on Jetson’s styled home?
So, what is next in this industry?
Who are the winning players?
How can you upgrade your living and become tech savvy?
Thanks to the jaw-dropping
success of smartphones and
tablet computers, home
devices may talk to each other.
All while listening to you.
Automation and wireless
connectivity now can run your
shower, doors & windows ,
appliances, security
systems, heating, lighting and
entertainment centers.
Future homes
We'll talk about tomorrow's
SAFETY, FUEL ECONOMY, DRIVING & INFORMATION TECHNOLOGY!
Satellite navigation, hybrid concepts, bluetooth systems and parking
assistance via rear camera? These are no longer movie effects.
Which are the future generation’s brightest car technologies?
� vehicle to vehicle communication,
� pre-collision technologies,
� driverless and robotic vehicles
Future cars
Fintech
Source: OVUM
North America
Western Europe
Newly undustrialised and developed
economies in Asia and Pacific
Emerging Economies in Asia and Pacific
Middle East
Africa
South and Central America
Central & Eastern Europe
43.5 25.8 15.8 7.5 4 3.6 3.6 2.4
36% 28% 46% 31% 33% 36% 25% 7%
($ bn)
(growth)
The financial services sector is currently the
second-biggest target for disruption, after health care,
according to a survey of this year's Inc. 500 CEOs
Fintech is a vital part of our lives and made it possible for David to compete with Goliath on a far more even footing.
Again, courtesy of the rise of the mobile, on-demand economy, the traditional status quo has been shaken from the grounds.
Who are the leading established
players creating change within
financial services and the emerging
fintech stars of tomorrow?
Do mobile payments or transfers, loans,
fundraising, crowdsourcing and asset
management ring a bell?
Individuals or companies, small businesses and large corporations.
? ?
Fintech
linkedin.com/ICEEfest ICEEfest iceefest@thinkdigital.net Facebook.com/ICEEfest
What was ICEEfest
really 2016 like?
What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!
What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!
What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!
What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!
linkedin.com/ICEEfest ICEEfest iceefest@thinkdigital.net Facebook.com/ICEEfest
Click to check
the video
Get The Vibe. Hit play!
The Official
ICEEfest 2016 Aftermovie
Who are the ICEEfest people
ICEEfest is attended by brand
representatives, advertisers,
agencies, media owners, tech
firms, entrepreneurs and
investors.
Beyond the learning, the
debate and the experience -
the networking breakdown
makes ICEEfest an invaluable
resource to gain marketing
inspiration, competitive
advantage, contacts, leads
and new business.
Owner/CEO
Executives & Middle
Management
Freelancers/
Entrepreneurs
Students
Others
64%
9%
2%
2%
23%
The Festival’s Demographics
Attendance
3350 participants
from 17 countries
3053 app users 137 speakers, guests and artists
from 15 countries
Figures breakdown:
ROMANIA MOLDOVA POLAND CZECH REPUBLIC HUNGARY USA UAE GREECE GREAT BRITAIN
UKRAINE BULGARIA SERBIA RUSSIA Others* *Iran, Sweden, Denmark, Germany
71%
6%
3%
3%
3%
1%
1%
1%
1%
0%
2%
2%
2%
2%
2%
The Festival’s Demographics
Attendees segmentation
by sector of activity
Agencies, affiliates Media, publishers Retail IT Telecom Services Startup Pharma Banking FMCG
Health Auto Freelancers, students, bloggers, journalists Industry, energy, agriculture
14.4%
10.8%
7.5%
6.8%
6.0%
4.3%
4.2%
4.0%
3.3%
2.4%
2.4%
2.3%
2.0%
1.5%
0.8%
0.4%
0.6%
29.2%
The Festival’s Demographics
After Festival Survey
(1.800+ questionnaires)
“It's a great opportunity for all of us in Romania to have this amazing conference.
More people need to know that good things happen in our country and to see beyond our borders.
If 2-3000 open mind people can bring or take valuable insights it's a huge step.
Speakers are amazing, with energy and passion and a lot of new ideas.”
Said they are interested
in coming back for
ICEEfest 2016
Said the Summer
Playground was a great
networking choice
Were very happy for
taking part at
the event
Of the attendees are
owners, Top or Middle
Management positions
in their companies
99.2% 81.5% 87.5% 68.3%
What PEOPLE
say about ICEEfest?
What SPONSORS
say about ICEEfest?
OPINION FEEDBACK RESULTS
92.86% were satisfied and very satisfied
with the quality of the audience
92.86% are interested in participating at
ICEEfest in the future
70.21% 27.79% 98%
“Much better than other
conferences worldwide”
“As good as other
conferences worldwide”
Appreciated the festival in terms of organization,
content, logistics, staff and networking opportunities
What SPONSORS
say about ICEEfest?
I feel very good. It’s a great honor to
be able to represent Netflix here. For
me it’s an opportunity - the first time
Netflix is in Romania, or in this region.
Great energy, lots of types of tracks
and information.
Joris Evers
Vice-president
Head of Communications Europe,
Netflix
The energy and the buzz in the
whole room are incredible. It’s
probably one of the best
festivals I’ve ever been
in the world.
Niall Harbison
Founder
Lovin Dublin
ICEEfest is a bundle of great talent,
best practice examples, and
hands-on experiences from around
the world. It’s scientifically
impossible to walk away without
some fresh thinking and inspiration.
Norm Johnston
Global Chief Strategy & Digital Office
Mindshare
What SPEAKERS
say about ICEEfest?
ICCEfest 2016 was about ideas and
the people that bring them to life,
hearing about the former and
speaking to the latter made it
interesting as well as valuable.
Duncan Hooper
Editor in Chief - Digital Platforms
Euronews
ICEEFest was a great surprise. I have been and
spoken at many conferences, but nothing felt as
well organized as iCeeFest. From the moment I
landed in Bucharest to the moment I came on
stage and after, it was truly a great experience.
I strongly recommend!
Geoff Desreumaux
CEO & Chief Editor,
We Are Social Media
What SPEAKERS
say about ICEEfest?
NUMBERS:
Ok. Enough blah blah. Let’s get down to the numbers.
Figures of ICEEfest 2016?
Bigger and stronger
2012 2013 2014 2015
1.155 1.790
The audience of ICEEfest increased every year.
The most common milestone – 2.000 paid tickets sold – was surpassed since 2014.
There is a 21% growth rate vs 2015 and 95% vs 2014.
2.355 2.768
2016
3.350
More Tickets Sold
More brands, better networking
2012 2013 2014 2015
65 86
Companies and speakers grew in numbers exponentially year on year!
92 123
2016
188
More Companies
Total: 159.76
TV WEB PRINT RADIO
116.45 28.70
AVE distribution by type of media (per thousands)
13.66 0.95
AVE distribution
by type of media
Our impact in the media with
articles, features, news
and mentions (2016)
The type of media that
covered the festival (2016)
TOTAL:
2057
TOTAL:
2057
PRESS
INTERNET
RADIO
TV
SOCIAL MEDIA
14
1636
118
56
54
52
49
92
773
3
11
1256
GENERAL INFO
MEDIA, MARKETING, PR
OTHERS
OTHERS
FINANCES, INSURANCE, LEGISLATION
CULTURE, ENTERTAINMENT, PEOPLE
IT, NEW TECHNOLGIES
Coverage stats
Share of voice Facebook Reach: 15.318.702
Total share: 61.04%
FACEBOOK TV RADIO WEBSITES
PRESS TWITTER BLOGS
FACEBOOK WEBSITES TWITTER BLOGS
FORUMS PRESS TV RADIO
46.1%
37.4%
10%
4%
1.1%
0.7%
0.5%
0.1%
61%
19%
9%
5%
5%
1%
1%
Visibility & interaction
all media
LET’S ROCK!
Contact:
sales@iceefest.com

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ICEEfest 2017 Commercial Presentation

  • 2. Digital marketing, design, branding, creativity, storytelling Keynotes on the latest trends & innovations A new stream for e-health, wearables and med-tech Special stream and expo on entrepreneurship TV, publishers, independent producers, bloggers New technologies, AdServing, Programmatic, Data & More A special stream on virtual & augmented reality e-commerce, performance marketing, payments Day Time Festival 2016
  • 3. Celebrating creativity and quality in the world of advertising Serious presentations of seriously crazy topics, provided by Sector 7 24/2 of music, lounge, food and outdoor mingling “Life in the Digital Age” powered by ShortsUp PLAYGROUND After Dark AGENDA 2016
  • 4. We’ll have dedicated streams to the internet of things, for a better understanding of how technology and connectivity can improve our lives and change the world. FINTECH SMART: HOMES, CARS & CITIES 2017 What’s new in
  • 5. The world is going smart CARS FINANCES HOMES SMART
  • 6. Dreaming of a full-on Jetson’s styled home? So, what is next in this industry? Who are the winning players? How can you upgrade your living and become tech savvy? Thanks to the jaw-dropping success of smartphones and tablet computers, home devices may talk to each other. All while listening to you. Automation and wireless connectivity now can run your shower, doors & windows , appliances, security systems, heating, lighting and entertainment centers. Future homes
  • 7. We'll talk about tomorrow's SAFETY, FUEL ECONOMY, DRIVING & INFORMATION TECHNOLOGY! Satellite navigation, hybrid concepts, bluetooth systems and parking assistance via rear camera? These are no longer movie effects. Which are the future generation’s brightest car technologies? � vehicle to vehicle communication, � pre-collision technologies, � driverless and robotic vehicles Future cars
  • 8. Fintech Source: OVUM North America Western Europe Newly undustrialised and developed economies in Asia and Pacific Emerging Economies in Asia and Pacific Middle East Africa South and Central America Central & Eastern Europe 43.5 25.8 15.8 7.5 4 3.6 3.6 2.4 36% 28% 46% 31% 33% 36% 25% 7% ($ bn) (growth) The financial services sector is currently the second-biggest target for disruption, after health care, according to a survey of this year's Inc. 500 CEOs
  • 9. Fintech is a vital part of our lives and made it possible for David to compete with Goliath on a far more even footing. Again, courtesy of the rise of the mobile, on-demand economy, the traditional status quo has been shaken from the grounds. Who are the leading established players creating change within financial services and the emerging fintech stars of tomorrow? Do mobile payments or transfers, loans, fundraising, crowdsourcing and asset management ring a bell? Individuals or companies, small businesses and large corporations. ? ? Fintech
  • 10. linkedin.com/ICEEfest ICEEfest iceefest@thinkdigital.net Facebook.com/ICEEfest What was ICEEfest really 2016 like?
  • 11. What was ICEEfest really 2016 like? The inside out experience Dusk to dawn!
  • 12. What was ICEEfest really 2016 like? The inside out experience Dusk to dawn!
  • 13. What was ICEEfest really 2016 like? The inside out experience Dusk to dawn!
  • 14. What was ICEEfest really 2016 like? The inside out experience Dusk to dawn!
  • 15. linkedin.com/ICEEfest ICEEfest iceefest@thinkdigital.net Facebook.com/ICEEfest Click to check the video Get The Vibe. Hit play! The Official ICEEfest 2016 Aftermovie
  • 16. Who are the ICEEfest people ICEEfest is attended by brand representatives, advertisers, agencies, media owners, tech firms, entrepreneurs and investors. Beyond the learning, the debate and the experience - the networking breakdown makes ICEEfest an invaluable resource to gain marketing inspiration, competitive advantage, contacts, leads and new business. Owner/CEO Executives & Middle Management Freelancers/ Entrepreneurs Students Others 64% 9% 2% 2% 23% The Festival’s Demographics
  • 17. Attendance 3350 participants from 17 countries 3053 app users 137 speakers, guests and artists from 15 countries Figures breakdown: ROMANIA MOLDOVA POLAND CZECH REPUBLIC HUNGARY USA UAE GREECE GREAT BRITAIN UKRAINE BULGARIA SERBIA RUSSIA Others* *Iran, Sweden, Denmark, Germany 71% 6% 3% 3% 3% 1% 1% 1% 1% 0% 2% 2% 2% 2% 2% The Festival’s Demographics
  • 18. Attendees segmentation by sector of activity Agencies, affiliates Media, publishers Retail IT Telecom Services Startup Pharma Banking FMCG Health Auto Freelancers, students, bloggers, journalists Industry, energy, agriculture 14.4% 10.8% 7.5% 6.8% 6.0% 4.3% 4.2% 4.0% 3.3% 2.4% 2.4% 2.3% 2.0% 1.5% 0.8% 0.4% 0.6% 29.2% The Festival’s Demographics
  • 19. After Festival Survey (1.800+ questionnaires) “It's a great opportunity for all of us in Romania to have this amazing conference. More people need to know that good things happen in our country and to see beyond our borders. If 2-3000 open mind people can bring or take valuable insights it's a huge step. Speakers are amazing, with energy and passion and a lot of new ideas.” Said they are interested in coming back for ICEEfest 2016 Said the Summer Playground was a great networking choice Were very happy for taking part at the event Of the attendees are owners, Top or Middle Management positions in their companies 99.2% 81.5% 87.5% 68.3% What PEOPLE say about ICEEfest?
  • 21. OPINION FEEDBACK RESULTS 92.86% were satisfied and very satisfied with the quality of the audience 92.86% are interested in participating at ICEEfest in the future 70.21% 27.79% 98% “Much better than other conferences worldwide” “As good as other conferences worldwide” Appreciated the festival in terms of organization, content, logistics, staff and networking opportunities What SPONSORS say about ICEEfest?
  • 22. I feel very good. It’s a great honor to be able to represent Netflix here. For me it’s an opportunity - the first time Netflix is in Romania, or in this region. Great energy, lots of types of tracks and information. Joris Evers Vice-president Head of Communications Europe, Netflix The energy and the buzz in the whole room are incredible. It’s probably one of the best festivals I’ve ever been in the world. Niall Harbison Founder Lovin Dublin ICEEfest is a bundle of great talent, best practice examples, and hands-on experiences from around the world. It’s scientifically impossible to walk away without some fresh thinking and inspiration. Norm Johnston Global Chief Strategy & Digital Office Mindshare What SPEAKERS say about ICEEfest?
  • 23. ICCEfest 2016 was about ideas and the people that bring them to life, hearing about the former and speaking to the latter made it interesting as well as valuable. Duncan Hooper Editor in Chief - Digital Platforms Euronews ICEEFest was a great surprise. I have been and spoken at many conferences, but nothing felt as well organized as iCeeFest. From the moment I landed in Bucharest to the moment I came on stage and after, it was truly a great experience. I strongly recommend! Geoff Desreumaux CEO & Chief Editor, We Are Social Media What SPEAKERS say about ICEEfest?
  • 24. NUMBERS: Ok. Enough blah blah. Let’s get down to the numbers. Figures of ICEEfest 2016?
  • 25. Bigger and stronger 2012 2013 2014 2015 1.155 1.790 The audience of ICEEfest increased every year. The most common milestone – 2.000 paid tickets sold – was surpassed since 2014. There is a 21% growth rate vs 2015 and 95% vs 2014. 2.355 2.768 2016 3.350 More Tickets Sold
  • 26. More brands, better networking 2012 2013 2014 2015 65 86 Companies and speakers grew in numbers exponentially year on year! 92 123 2016 188 More Companies
  • 27. Total: 159.76 TV WEB PRINT RADIO 116.45 28.70 AVE distribution by type of media (per thousands) 13.66 0.95 AVE distribution by type of media
  • 28. Our impact in the media with articles, features, news and mentions (2016) The type of media that covered the festival (2016) TOTAL: 2057 TOTAL: 2057 PRESS INTERNET RADIO TV SOCIAL MEDIA 14 1636 118 56 54 52 49 92 773 3 11 1256 GENERAL INFO MEDIA, MARKETING, PR OTHERS OTHERS FINANCES, INSURANCE, LEGISLATION CULTURE, ENTERTAINMENT, PEOPLE IT, NEW TECHNOLGIES Coverage stats
  • 29. Share of voice Facebook Reach: 15.318.702 Total share: 61.04% FACEBOOK TV RADIO WEBSITES PRESS TWITTER BLOGS FACEBOOK WEBSITES TWITTER BLOGS FORUMS PRESS TV RADIO 46.1% 37.4% 10% 4% 1.1% 0.7% 0.5% 0.1% 61% 19% 9% 5% 5% 1% 1% Visibility & interaction all media