What is personal Branding and how do you define your personal brand? Created by Lippy Marketing for Imagine Your Potential... What can you do to develop your personal brand and your impact?

1. Personal Branding With

2. “Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.” Peter Montoya Personal Brand Expert

3. A Brand is NOT ... A product or service A logo – this is a symbol of the brand A corporate identity (ie - brochures, stationery etc.) They reflect the brand.

4. A Brand IS ... A person’s gut feeling about your product, service or company. Most of your customers should react similarly. Your brand should be clear, defined and invoke strong emotions.

5. Everything you do and say impacts people’s perceptions of you. This is Your Brand.

6. Why Branding Yourself? Branding yourself is not about getting an employer to choose you over your competition. It is about getting the employer to see you as the only solution to their problem

8. Find Your Voice

9. Discover Your Niche

10. Become Well Known

11. Be True to Who You Are

12. BeWho You Want5 Steps to Brand Success

13. You Are a Five Point Star 1. Your Name 2. Unique Specialty 5. Your Performance 3. Tag Line 4. Key Visuals

14. Consistent. Consistent. Consistent. Incorporate your elevator speech into everything you do – social media, e-mail, brochures, networking, business cards ... etc. Make your elevator speech part of your brand.

15. A product is consumed and a Brand is sought after Thirza Dixon Personal Marketer

16. Brand positioning requiresconsistent communication and adaptation to changing marketplace

18. Everything You say

19. How You feel

21. Verbally – what another person “hears”

22. Behaviorally – what another person “observes”Once a perception is formed, it becomes part of your Personal and Professional Reputation

23. The 12 x 12 x 12 Rule How do you look 12 feet away? How do you look 12 inches away? What are the first 12 words out of your mouth?

24. The 3 x E Rule EXTRACT – Unearth your unique promise of value. Learn what is compelling about you. EXPRESS – Build a communication plan to express your brand. EXUDE – Manage your brand environment.

25. “People are like diamonds, they have a basic market value, but it is only after they have been polished, that the World will pay their real value….” William Thourlby