planning (unfinished)

1. Planning
Tom Haase

2. Photography Shoot
• I am going to be using two different location for my photography.
• The first location is the studio, located in York College, which is where I will be shooting close-ups of the model and props, for a
high quality image I can add to my image at the other location, for example the axe (prop). I will also be shooting full body images
of my model (similar to the shots I will take at my other location), incase my images from the location don’t go to plan or they
don’t look very good. Because I will be editing the imagery a fair bit, applying the image of the model from the studio to the
location won’t look too ‘out of place’. This location is accessible with booking, which I have booked for March 14th 2019, this gives
me time to conduct the photography properly before production starts, so I have all of my production time to spend on creating
the products.
• The second location is a wooded area, with a large amount of trees, creating a dense/deep wooded location. The exact location
I’m going to use, that fits this description, is Knavesmire Woods (images below). This location is a short distance for my model and
I, therefore it won’t be a struggle for us to travel there and is also a public place, meaning we can access the location whenever we
want, giving us a lot of time to shoot, if we need to wait for other members of the public to leave the area etc. The problem with
this location is it can be quite dangerous at night (which is when I will be shooting), as it will be hard to see the sticks and branches
we could strip over, or slip in mud, which will be a big deal if carrying equipment, or wearing costume. This means we will have to
take caution when shooting.
• The weather during my photography outside of College may be a problem, as I may not be able to film if it’s raining, due to the
water causing damage to the equipment and props, and it could also cause effects to the lighting and imagery that I do not want
to occur. This is why I have planned to shoot over a two day period and can change if needed (as I have stated the location is
close).

3. Finance
The equipment and facilities I will be using are quite expensive for individual production work, however the College provides most
equipment and software needed.
Although if I were to fund my production the prices would be as follows:
• Studio (including equipment) - £20.00/hour
• Model (average modeling agencies) - £50-£70/hour
• Photographer (student/semi-pro) - £50-£100/hour
• Photoshop - £9.98/month
• Props; axe - £4.99, shirt - £16.99, black beanie - £3.75, black boots - £17.99, black suspenders - £7.99, Blue Jeans - £15.00
It is very useful that I can use the equipment and facilities that they provide, because otherwise I would be paying around £180
(as I'm providing the props), which would be very difficult to fund for my production, however these prices could differ from
different models/studios/photographers etc.

4. Time
• (deadlines, availability of equipment, availability of personnel, time scales
for clearances)
• To help with my time management I have produced a production schedule
in my Proposal document, which has proven to be and will be useful, as it
allows me to see when I’m behind on my schedule and if I need to work
harder or more often, to catch up.
• For equipment I have booked my time to use the studio and camera
equipment for 14th March 2019, which will give me a lot of time to
prepare and shoot the photography and because I have booked, this
means I have my planning for my photo-shoot organised.
• The only person I will need for my production is my model, and I know the
model very well, therefore communication will be easy and quick, in case
any changes occur to the original plan. I have spoken to my model and he
is also available for the time I have booked the studio.

5. Meetings
03/03/19:
• I have met with my model and we have agreed a time
to conduct the photography in the College studio on
March 14th at 11:00 AM. This time was agreed, as the
model and I are both available at this time and it is
before I am scheduled to start production, therefore I
have time to prepare and shoot.
• For my photography outside of College we have both
agreed to shoot on the weekend after the studio shoot
(16th-17th March) depending on the weather.

6. Facilities
• (production equipment, post-production equipment)
• The production equipment I will be using is the studio and the equipment included
with it (camera, tripod, lights, white screen). I will discuss how I am going to use
the Canon DSLR 600D camera in detail on another slide, the tripod is easy to set up
and I will use the tripod at a similar height to the model’s waist (so he is looking
down on the camera). Lighting will also be discussed in detail on a separate slide
and the white screen is easy to include and useful as it allows you to cut/edit the
model a lot easier in Photoshop (post-production).
• This takes me onto my post-production equipment, with the main equipment
being a computer and the College-provided IMac I will use, which is easy to use
and understand.
• The software I will be using for the majority, if not all, of my editing and post-
production is Photoshop, which I am now fairly experienced in using and believe I
will be able to use this effectively to create a product to a fairly high standard. For
tools/techniques I don’t know how to use/create, I can follow tutorials on YouTube
for help, as this software is very popular, meaning I will be able to acquire help in
my production (online tutorials for example) if needed.

7. Materials
• (graphics, costumes and props)
• My character for my film cover is going to be a killer lumberjack, and for it to look
professional the character needs to look the part, with the use of costume and props.
• I have chosen to make my character look like the stereo-typical lumberjack, to make the
character clear as to what he is and to avoid confusion for the audience.
• The exact costume/props I will be including in my product will be:
• A red and black checkered shirt, a plain black beanie hat, black winter boots, black
suspenders, blue jeans and finally a bloody axe. The costume makes the character seem like a
normal lumberjack, but the bloody axe will imply something different and more sinister,
along with the Photoshop editing I will create after shooting.

8. Camera
• The setting the I will most likely use for my photography is Aperture Priority (Av). In Aperture Priority
mode, you set the aperture and ISO. The camera picks the shutter speed automatically but you can use
exposure compensation to make the camera underexpose or overexpose the shots you take, allowing you
to create an effective image. If I don’t use this mode than I will use Manual (M). This mode allows you to
make all the decisions for yourself, choosing which shutter speed, exposure etc., which was good because I
could create the image that fits my needs as best as it could.
• The angle of the camera is going to be straight on and in line with the model as he is going to be the main
element of the cover and the imagery, therefore I want him to be the main focal point. I will take many
different shots from different heights from this same angle. For example I will take shots from the same
level as the model and I will take shots from a lower perspective, which my Research has shown it makes
the character look scarier as it gives the character more power than the audience because the audience is
looking up at him.

9. Lighting
• My model is going to the main element of the front cover, therefore I want him to be straight
on and facing the camera, with the lighting coming from diagonal angles. An example of how
this would look with the lighting is displayed at the bottom. This was an issue for me before
planning, however I worked on this problem during my ‘Problem Solving’ section of my
project, therefore I am much more confident with the use of the lighting and believe this will
make my photography look professional. One of the front lights will have the most intensity
(key light) as this is where most of the focus is going to be, the other front light is going to be
at a symmetrical angle (45⁰) but on a lower intensity (fill light) and finally the light in the
background will be the even out the other lights and make it look more realistic as natural
light and this will also be on a lower intensity (back light). This will also create a slight shadow
on the opposite side of the model, which makes the other side stand out more and brings
more life to the image (as shown in my Research and Problem Solving).

10. Copy - Blurb
• Killer lumberjack
• Thinks he’s doing good, creating an oxymoron-type title
• Location in a wooded area
• Looking for people to ‘get rid of’
• Lives alone near the wooded area
• Alone, angry and dangerous, killer lumberjack seeks to end the people who have
crossed his ‘family’, with a camping trip taking a turn for the worst. It’s dark, it’s
cold, you can’t find help. Is bravery going to save you? Would you hide? Would you
fight? In the killer’s territory, escape for your life.
• Alone, angry and dangerous, killer lumberjack seeks to end the people who have
crossed his ‘family’, with a camping trip taking a turn for the worst. It’s dark, it’s
cold, you can’t find help. Is bravery going to save you? Would you hide? Would you
fight? In the killer’s territory, escape for your life. Prepare yourself for the horror
film of the year. Fright and mystery. Blood and gore. Haase Studios presents AXE
OF KINDNESS

11. Copy - Taglines
• Reviews about the film
• Intriguing quotes from the film
• “Best horror film”
• “Truly terrifying”
• “Stay quiet, you’re safe”
• “horror film of the year” – Rotten Tomatoes
• “absolutely petrifying” – Metacritic
• “keep quiet, you’re safe” (near the title) (slogan-like tagline)

12. Colour

13. Colour Mind-map

14. Colour Mind-map
(red)

15. Colour Mind-map
(black)

16. Colour Mind-map
(dark)

17. Colour Mind-map
(simple & bright)

18. Text/Fonts

19. Fonts Style Sheet

20. Fonts Style Sheet
• (consider potential ideas and choices for your
production- explain choices and consider
alternatives) (must be royalty free)
• On the previous slide are the potential fonts I
have chosen for my product

21. Colour schemes Style Sheet
• (consider potential ideas and choices for your
production- explain choices and consider
alternatives)
https://coolors.co

22. Imagery

23. Imagery Mind-map

24. Imagery Mind-map
(design/style)

25. Imagery Mind-map
(lighting)

26. Imagery Mind-map
(meaning)

27. Imagery Mind-map
(effects)

28. Imagery Mind-map
(character)

29. Imagery Style Sheet
• (what type of photographs will you take? Find
similar images. Draft out the framing you will
use with a 3X3 grid etc.)

30. Layout Plans

31. Structure
Film Front Cover
This layout plan is for my front
cover of my film and as you can
see it isn’t following the Rule of
Thirds or the Golden Ratio,
however the imagery and most
text is placed central, which still
makes you see it first, as all the
rest won’t be important aspects
(such as dark shadowing on the
edge).
Film Back Cover
This layout plan is for the back
cover of my film and because I
need to include a lot more
information on this section
(compared to the front cover) I
thought the Rule of Thirds would
be effective. I will include imagery
on the lines to the right and the
blurb on the line to the left (as
shown), with the title at the top in
smaller font size. This makes the
viewer notice all the aspects
equally, rather than one standing
out more than the other
(depending on the colour etc.)
Film Poster
This layout plan is for my poster for
my film, which doesn’t need a lot of
information, as it just needs to catch
the viewers eye and make them
notice the product, making them
look at the actual film that is being
advertised. The Golden Ratio (a.k.a
Fibonacci Spiral) is a good way to
make a certain aspect stand out (the
title/tagline on the right) and making
them follow the spiral round (to the
axe/imagery at the top) over to the
main part where they finish (the
imagery on the left), as this is where
they will spend most of their time
looking, at the end.

32. Structure
What order does information come in- top to bottom, left to right
I will structure my film cover like many professional products have done. The main aspects will
order as follows:
1. Quote/tagline
2. Imagery (covering most of cover)
3. Title (contrasting to imagery)
4. Credits
An example of the structure I will be creating is the film cover for Friday The 13th (as shown). My
other products, such as a poster will be structured similarly to this as well, to keep the similarity
between the products.

33. Layout Plans – Film Cover
Quote/Tagline
Image of character
Title
Quote/T
agline
Logo
Title
Image of
weapon
Blurb
Credits
Quote/Taglin
e
Logo
Image of
location
Closer
image of
character
Title
Film
logo
Quote/Tagli
ne
Age
rating
Dev.
Logo
Barcode

34. Layout Plans – Film Cover
Axe of
kindness
“keep quiet,
you’re safe”
Axe of kindness
Alone, angry and dangerous, killer lumberjack seeks to
end the people who have crossed his ‘family’, with a
camping trip taking a turn for the worst. It’s dark, it’s
cold, you can’t find help. Is bravery going to save you?
Would you hide? Would you fight? In the killer’s
territory, escape for your life. Prepare yourself for the
horror film of the year. Fright and mystery. Blood and
gore. Haase Studios presents AXE OF KINDNESS
“horror film of the year” -
Metacritic
Axeof
kindness
“keepquiet,
you’resafe”
Actual images/fonts

35. Layout Plans – Film Cover

36. Layout Plans – Film Poster
Image of character
(close-up)
(scary effect)
Quote/Tagline
Title
Logo

37. Layout Plans – Merchandise 1
Image of
character
/weapon
black
red
black
Front Back

38. Layout Plans – Merchandise 2
Image of
character
/weapon
Title/film logo
black
red
black
Front Back

39. Layout Plans – Merchandise 3
Quote
Title/film logo
black
red
black
Front Back

40. Layout Plans – Merchandise 4
Title/film logo

41. Layout Plans – Merchandise 4
Title/film logo
black
red
black
red
red

42. Bibliography
• Friday the 13th. (2009). [film] Directed by M. Nispel. Texas, USA:
Paramount Pictures.
• https://www.yorkphotostudio.com
• https://www.adobe.com/uk/creativecloud/plans.html?single_app=
photoshop
• https://coolors.co
• https://www.1001fonts.com/horror-fonts.html?page=3&items=10
• https://www.dafont.com/theme.php?cat=110&page=1&psize=l&l[]
=10&l[]=1&text=AXE+OF+KINDNESS
• http://www.color-wheel-pro.com/color-meaning.html