More Related Content Similar to How to Manage Generation Z (20) 2. PREDICTIVE SUCCESS
Adapted from the book:
The Journey to Cultural Championship:
Creating a passionate, driven, and high-
performing team.
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3. PREDICTIVE SUCCESS3
Born after 1996, Generation Z is slowly
becoming a part of the workforce,
purchasing consumers, and global
leaders.
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4. PREDICTIVE SUCCESS
1. Support Social Causes
• Growing up with social media, bad business has been in front of
these young adults their whole lives.
• On the flip side, they have also seen the growth of companies
like TOMS, whose marketing campaigns relied on their social
work.
• 10-20% of Generation Z are willing to take a pay cut in order to
work for something they care about.
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5. PREDICTIVE SUCCESS
2. Flexibility if possible
• Generation Z has been the driver between the explosion of digital
nomads. With low barriers to entry, the internet made it possible
to gain side-sources of income from online businesses that cost
nothing to start.
• 4.8 million Americans already call themselves digital nomads.
Generation Z sees the internet as a way to create better work,
from anywhere.
• They don’t see the office as the place they have to be. If your
business can swing it, let them work from anywhere they want.
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6. PREDICTIVE SUCCESS
3. Grow them as a person
• Generation Z wants to see their career path and know they can
grow in their field.
• They know that they are competing every second of the day and
want any advantage they can get. The best way to foster this.
Mentor them.
• Set aside 30 minutes a week to meet with an employee over
coffee, field their questions, offer your take.
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7. PREDICTIVE SUCCESS
4. Create a company culture
• Company culture matters. A side-effect of social media was an
increase in Generation Z’s social drive.
• Rainmaker Thinking found that the top “need,” in a company for
Generation Z was the culture. Last place? Pay.
• Pay less, spend the savings on coffee machines, company trips,
and upgrading the office. It will pay off.
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8. PREDICTIVE SUCCESS
5. Curiosity drives them
• Generation Z chooses their field because it interests them.
• 83% said they chose a career path because they were very
interested in the field.
• In comparison, only 39% said that potential compensation made
them choose.
• Let Generation Z be curious, explore interests and new
technologies. If you can afford it, give employees time and
money to work on personal projects that relate to the company,
(that’s how Gmail was created.)
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9. PREDICTIVE SUCCESS
6. They will be entrepreneurial
• Generation Z knows they are small in comparison to the greater
world. A big driver of what they do is based on a want to have an
impact. The path they see to this is through entrepreneurship.
• 76% of Gen Z respondents indicated they wanted to own a
business. Why? They believed this was the path to having an
impact.
• Let them start offshoots, extra projects, and derive new business
they can own.
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10. PREDICTIVE SUCCESS
7. Use analytics to hire
• The single best way you can hire and retain Generation Z? Use
the Predictive Index™ to hire and inspire.
• With manager charts and individual insights, the Predictive Index
allows you to use research-backed data to see where individuals
will need support, where they will flourish, and where they will
have blind spots.
• The insights allow you to build company culture, and give them
freedom in the areas where it will mean most to them.
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11. PREDICTIVE SUCCESS11
Want to learn more?
Contact Thomas MacIntosh at
tmacintosh@predictivesuccess.com or call 905-430-9788 x 104
www.predictivesuccess.com
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