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Enhancing Children's Lives Through Strategic Partnerships

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Thomas Müller
Thomas Müller

UNICEF works to enhance children's lives through strategic partnerships and fundraising. It focuses on improving children's well-being and protecting their rights as outlined in the UN Convention on the Rights of the Child. UNICEF develops partnerships with corporations, organizations, and donors to advance its mission, raise funds, promote its brand, and catalyze support for children's survival, development, protection, and participation. Partnerships provide mutual benefits, with UNICEF supporting partners' goals and partners helping UNICEF implement programs and raise awareness of children's issues.

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Enhancing Children’s Lives Through Strategic Partnerships & Institutional Fundraising BUILDING ALLIANCES FOR CHILDREN
 
The CRC – Cornerstone for all that UNICEF does ,[object Object],[object Object],[object Object],[object Object],[object Object],BORN WITH RIGHTS The United Nations Convention on the Rights of the Child (CRC) guides all that UNICEF does in the world.
Overarching Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
UNICEF’s Partnership OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The UNICEF Country Programme defines programmatic activities and, accordingly, the funding proposals will focus on following strategic areas
Fundraising for children ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],MUTUAL BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY WE DO IT UNICEF currently focuses strongly on fundraising and other forms of mobilisation of resources towards implementing programmes for children UNICEF seen to be a highly attractive organisation with which to work. Global presence in both developed and developing countries Upstream and downstream Strong credibility Knowledge about children’s issues and developed, tested and refined
UNICEF’s APPROACH ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHOOSING OUR ALLIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles for engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uniting for children ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we raise funds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In September 2006 UNICEF and FC Barcelona kicked off a global alliance with a commitment of € 1.5 million per year over five years UNICEF seeks alliances that can help us fulfil our mission. We consider all types of alliances that can provide support, directly and indirectly, to UNICEF’s work. UNICEF's alliances take many forms – programmatic alliances, advocacy, fundraising support, or contributions-in-kind.
Partnerships that bring meaning and growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why partner with UNICEF? ,[object Object],[object Object],[object Object]
Advocacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],We are the world's children. We are the victims of exploitation and abuse. We are street children. We are the children of war. We are the victims and orphans of HIV/AIDS. We are denied good-quality education and health care. We are victims of political, economic, cultural, religious and environmental discrimination. We are children whose voices are not being heard: it is time we are taken into account. We want a world fit for children, because a world fit for us is a world fit for everyone. Azurduy Arrieta (13) from Bolivia opens the Special Session. It was the first time that children had addressed a formal session of the UN on behalf of children, a proud moment for children everywhere. © UNICEF/HQ02-0146/MarkiszGabriela
“ Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford
Terima Kasih THANK YOU

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Enhancing Children's Lives Through Strategic Partnerships

  • 1. Enhancing Children’s Lives Through Strategic Partnerships & Institutional Fundraising BUILDING ALLIANCES FOR CHILDREN
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  • 8. WHY WE DO IT UNICEF currently focuses strongly on fundraising and other forms of mobilisation of resources towards implementing programmes for children UNICEF seen to be a highly attractive organisation with which to work. Global presence in both developed and developing countries Upstream and downstream Strong credibility Knowledge about children’s issues and developed, tested and refined
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  • 18. “ Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford

Notas del editor

  1. We are trying to be more proactive: to cause something to happen rather than waiting to respond to it after it happens. For example approach a company instead of waiting for them to approach UNICEF. I don’t know your market well, if you have even been offered some support from a company, but in other markets, France for example, they receive offers quite often. Some offers that are not worth considering, some that are… We are looking for Integrated & long-term partnerships Integrated = an alliance based on several activities, which implies a stronger involvement from the company Example: grant + employee giving + in kind assistance (although in kind is particular cause it has to meet Supply Division needs) Account Management structure Ensure integrity of UNICEF brand : compliant with UNICEF values (and criteria) Alliances should avoid Endorsement and Exclusivity: Non endorsement disclaimer