The document summarizes various fundraising investment options, providing key metrics like internal rate of return (IRR), net present value (NPV), initial investment, net income in the 5th year, and return on investment (ROI). One option analyzed is text messaging to committed donors, with assumptions like an audience of 20,000, initial 20% text rate, and $10,000 set-up costs. The analysis finds that texting to committed donors has a high IRR of 199% and NPV of £400,770, with an initial investment of -$28,370 and net income in the 5th year of £178,184.