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Working as an agile Experience Designer

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This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.

Publicado en: Tecnología

Working as an agile Experience Designer

  1. 1. M E T H O D S EXPERIENCE DESIGN Working as an agile Experience Designer (XD) Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  2. 2. AGILE DESIGN PROCESS From Discovery through to Delivery Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 2
  3. 3. DESIGN PROCESS Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 3
  4. 4. DESIGN PROCESS 4 The discover/research stage delivers just enough qualitative and quantitative data to have confidence to understand the customer. Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  5. 5. DESIGN PROCESS 5 Using our Discover insights, we build a picture of our customer, the market, how to differentiate and the value that we could deliver. Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  6. 6. DESIGN PROCESS 6 We use collaborative techniques for visualising and prototyping ideas to rapidly get feedback and validation with customers. Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  7. 7. DESIGN PROCESS 7 Starting with an Inception. we’ll use our product backlog to implement the user stories. Our delivery process is continuous so we apply an iterative approach to design. Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  8. 8. EXPERIENCE DESIGN PROCESS Double Down PIVOT Abandon Change direction Double Down DESIGN 8 VISIONING WORKSHOP Disruptive promise & Research Goals MVP MVP INCEPTION MVP DESIGN WORKSHOP VISIONING RESEARCH WORKSHOP SPRINT Scope & Goals Research insights 1-3 days days to weeks 3-12 days 6-12 weeks RESEARCH SPRINT Research insights BUILD BUILD WORKSHOP Scope & Goals BUILD DESIGN TEST DESIGN TEST DESIGN TEST REFINE Abandon DESIGN BUILD REFINE Double Down Abandon VISIONING WORKSHOP Disruptive promise & Research Goals WORKSHOP Scope & Goals RESEARCH SPRINT Research insights REFINE WORKSHOP Disruptive promise & Research Goals REFINE DISCOVER / DEFINE DESIGN DELIVER 1-3 days days to weeks 3-12 days 6-12 weeks • Kickoff • Business context • Business Model Canvas • Elevator Pitch • Empathy Maps • Customer Journey Map • Sketching workshop • Research Plan • Competitive Review • Prototype • Recruit users • Create Survey • Conduct user research / interviews / contextual enquiry / user testing • Survey in field • Diary Study • Conduct user research / interviews / contextual enquiry / user testing • Survey in field • Diary Study • Prototype • Customer Research Findings • Personas • Customer journey sketch board • Site Blueprint • Retrospective • Futurespective • Plan next steps INCEPTION • Epics / Story-writing • Trade-off sliders • Logical Scope • Technical Vision • Estimation • Prioritisation • CFRs • RAIDs • Release-planning • Stakeholder Map • Communication Plan • Detailed story-writing • Iteration Planning • Velocity • User testing • Showcases • Retrospectives • AB Testing 1-3 days days to weeks 3-12 days 6-12 weeks 6-12 weeks Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  9. 9. EXPERIENCE DESIGN PROCESS BUILD WORKSHOP Lots of ideas Business priority + WORKSHOP Lots of ideas INCEPTION Business priority + WORKSHOP Lots of ideas Business priority + ideation Change direction Double Down LIGHTWEIGHT TESTING LIGHTWEIGHT TESTING BUILD Few best ideas Few best ideas BEST IDEAS MADE BETTER BUILD BUILD BUILD BUILD DESIGN TEST REFINE ideation DISCOVERY DEFINE DESIGN DELIVER DAYS DAYS WEEKS • Survey • Kickoff • Ideation • Prototype • Prototype • Customer Journey workshop sketch board • Competitive Review • Business context • User testing • User testing • Collaborative • User testing • Customer Interviews • Customer sketching findings Insights • Contextual Enquiry • Showcase • Prioritise the • Personas opportunities • User Journeys • 1- 2 week Inception • story-writing, estimation • release-planning • design/build/test • Measure & iterate MVP WORKSHOP Scope & Goals RESEARCH SPRINT Research insights DESIGN TEST REFINE DESIGN TEST REFINE PIVOT Abandon days to weeks 3-12 days 6-12 weeks 6-12 weeks BEST IDEAS MADE BETTER DESIGN TEST REFINE DAYS DAYS WEEKS ideation LIGHTWEIGHT TESTING Few best ideas BEST IDEAS MADE BETTER DESIGN TEST REFINE DAYS DAYS WEEKS RESEARCH WORKSHOP Lots of ideas Business priority + ideation LIGHTWEIGHT TESTING Few best ideas BEST IDEAS MADE BETTER DESIGN TEST REFINE DAYS DAYS WEEKS Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  10. 10. DESIGN TECHNIQUES Methods and tools to shape the user experience Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 10
  11. 11. DISCOVER / RESEARCH Methods for understanding and exploration Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 11
  12. 12. EXPERT REVIEW Desktop evaluation of an existing product Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 12
  13. 13. COMPETITOR REVIEW Comparing the competitor options Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 13
  14. 14. CONTEXTUAL ENQUIRY Go and see, get inspired Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 14
  15. 15. DIARY STUDIES Long-term understanding of user behaviors and usage scenarios. Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 15
  16. 16. FOCUS GROUPS Qualitative customer feedback Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 16
  17. 17. SURVEYS Generating quantitative customer data Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 17
  18. 18. INNOVATION LAB Co-design with your customers Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 18
  19. 19. DEFINE Methods for synthesising insights and identifying opportunities Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 19
  20. 20. AFFINITY MAPPING Organise and prioritise Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 20
  21. 21. EMPATHY MAPS Modeling your target users Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 21
  22. 22. PERSONAS Modeling your target users Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 22
  23. 23. USER JOURNEY Mapping customer touch-points and experiences across channels Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 23
  24. 24. DESIGN Generating ideas and prototyping our designs Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 24
  25. 25. IDEATION Co-design with your customers Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 25
  26. 26. COLLABORATIVE SKETCHING Generating many ideas in a short time Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 26
  27. 27. PROTOTYPE Design validation Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 27
  28. 28. DELIVER From inception to delivery Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 28
  29. 29. RELEASE PLAN Planning to deliver, not delivering to a plan Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 29
  30. 30. RELEASE PLAN INCEPTION DELIVERY (DEVELOP & DEPLOY) ITERATIONS > i1 i2 i3 i4 i5 i6 i7 i8 i9 RELEASE 1 RELEASE 2 RELEASE 3n #1 -------------- --- ---- #2 -------------- --- ---- #3 -------------- --- ---- #4 -------------- --- ---- #5 -------------- --- ---- #6 -------------- --- ---- #7 -------------- --- ---- #8 -------------- --- ---- #9 -------------- --- ---- #10 -------------- --- ---- #11 -------------- --- ---- #12 -------------- --- ---- #13 -------------- --- ---- #14 -------------- --- ---- #15 -------------- --- ---- #16 -------------- --- ---- #17 -------------- --- ---- #18 -------------- --- ---- #19 -------------- --- ---- #20 -------------- --- ---- #21 -------------- --- ---- #22 -------------- --- ---- #23 -------------- --- ---- #24 -------------- --- ---- #25 -------------- --- ---- #26 -------------- --- ---- #27 -------------- --- ---- #28 -------------- --- ---- #29 -------------- --- ---- UX DEBT #5 -------------- --- ---- #8 -------------- --- ---- #9 -------------- --- ---- UX SPIKE #EPIC -------------- --- ---- * RELEASE Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  31. 31. TEAM COMMUNICATIONS Daily standups ***************** Story kick-offs * * * #1 -------------- --- ---- #2 -------------- --- ---- #3 -------------- --- ---- #4 -------------- --- ---- #5 -------------- --- ---- #6 -------------- --- ---- #7 -------------- --- ---- #8 -------------- --- ---- #9 -------------- --- ---- #10 -------------- --- ---- #11 -------------- --- ---- #12 -------------- --- ---- #13 -------------- --- ---- #14 -------------- --- ---- Design huddles User testing * * * * * * * * * * * * IPM – Iteration Planning Meeting * * * * * Stakeholder showcases * * Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com
  32. 32. USER TESTING Validating our design quickly Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 32
  33. 33. ANALYTICS Measuring how our products are performing Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 33
  34. 34. THANK YOU For any questions contact ThoughtWorks Germany www.thoughtworks.com @thoughtworks Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

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