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Minimum Viable Product
- 13. MVP : The
Definition
nly those properties that allow
the earliest customers (Early
o get the most feedback for it,
time spent and capital”
ct that allows the team to
ck from customers for your
the least effort”
or a risk reduction tool”
© 2014
Converge 2014
!7
- 14. MVP : The
Definition
“a product that has only those properties that allow
you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it,
with as little time spent and capital”
ct that allows the team to
ck from customers for your
the least effort”
or a risk reduction tool”
© 2014
Converge 2014
!7
- 15. MVP : The
Definition
“a product that has only those properties that allow
you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it,
with as little time spent and capital”
“a version of a product that allows the team to
collect as much feedback from customers for your
product with the least effort”
or a risk reduction tool”
© 2014
Converge 2014
!7
- 16. MVP : The
Definition
“a product that has only those properties that allow
you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it,
with as little time spent and capital”
“a version of a product that allows the team to
collect as much feedback from customers for your
product with the least effort”
“a learning vehicle or a risk reduction tool”
© 2014
Converge 2014
!7
- 22. How do
we get
to the
MVP
[
*
*
*
*
Employ KANO
]
What are my must have qualities : Basics
An increase in these are directly proportional to
increase in satisfaction : Performance
Delight our customers , leave the competition
gnashing their teeth : Exciters
How can we have a judicious mix of these, Which
feature comes in what release?
© 2014
Converge 2014
!11
- 27. Design
the MVP
[
Design MVP
What are you trying to
learn with this particular
MVP?
]
What data are you
collecting about your
experiment?
MVP
What determines the success or
failure of the experiment?
© 2014
Converge 2014
!14
- 34. Disclaimers
*
*
*
*
This is not the only way
You might have done things differently
Not all projects are big enough to have 3-4 levels
Employ what makes sense
© 2014
Converge 2014
!17
- 35. Build an MVP
Pruning the
product tree
Lets build a MVP for a mobile app
of a travel site
© 2014
Converge 2014
!18
