Getting Demo & POV Ready

1. Getting Started with ThousandEyes Proof of Concepts Enterprise Digital Experience Deepak Ravi Technical Solutions Architect Ian Waters Senior Director, EMEA Marketing

3. 3 © 1992–2022 Cisco Systems, Inc. All rights reserved. Before we begin... • If you have any questions, please type them in the Questions window. • If you have any audio problems, please chat us for help. • A recording of this presentation will be sent to you in a few days. 3

4. 4 Agenda • ThousandEyes Overview • Identification & Qualification of Opportunities • Success Criteria • Execution • Demo • Q&A 4

6. 6 © 1992–2022 Cisco Systems, Inc. All rights reserved. We empower companies with Internet and cloud intelligence enabling them to deliver superior digital experiences. ThousandEyes Workforce DX ThousandEyes Customer DX ThousandEyes Enterprise DX your Apps your People your Infrastructure Deliver stellar digital experiences to users. Keep workers connected and enjoying seamless app performance. Optimize and sustain the flow of your digital supply chain.

7. 7 © 1992–2022 Cisco Systems, Inc. All rights reserved. Network edge Secure web gateway Cloud access security broker (CASB) SD-WAN router S E C U R I T Y A S A S E R V I C E Umbrella Duo Adaptive MFA C I S C O S A S E DNS security Device posture and health Behavior analytics Internet SaaS Continuous verification S D - W A N SD-WAN fabric Private/ public cloud Telemetry Integrated multi- cloud access Application SLA Analytics / automation Middle-mile efficiency SaaS optimization L7 firewall Duo SSO SD-WAN mesh Umbrella tunnel Application performance Proxy performance SaaS performance Enterprise network performance SD-WAN overlay performance Transit ISP performance SD-WAN underlay performance ThousandEyes Enterprise Agent ThousandEyes End-to-end Visibility & Actionable Insights ISP network performance EDX Visibility

8. Copyright ©2022 ThousandEyes, Inc. All Rights Reserved. 8 • A ThousandEyes PoC is not – A troubleshooting exercise – An assessment – For someone that says "Let's do what you normally do.” ThousandEyes PoC: What it Is and What it’s Not • A ThousandEyes PoC is – An in-depth evaluation of ThousandEyes for a potential customer – Used to demonstrate the business value in the context of customers environment with their data – Used to arrive at the appropriate scope of licenses customers require for production monitoring – An opportunity to differentiate the unique value ThousandEyes provides

9. 9 © 1992–2022 Cisco Systems, Inc. All rights reserved. PoC Process PREPARATION (2 weeks) ● Define Use Cases ● Assess Hardware/Resource Requirements ● Finalize Success Criteria ● Agree on MAP ● Install Enterprise Agents ● Verify Firewall Connectivity ● Deploy Endpoint Agents

10. 10 © 1992–2022 Cisco Systems, Inc. All rights reserved. PoC Process PREPARATION (2 weeks) TRIAL ACTIVE (4-6 weeks) ● Define Use Cases ● Assess Hardware/Resource Requirements ● Finalize Success Criteria ● Agree on MAP ● Install Enterprise Agents ● Verify Firewall Connectivity ● Deploy Endpoint Agents ● Create Tests ● Build Dashboards ● Configure Alerts ● Add User Accounts ● Continuously Monitor and Optimize

11. 11 © 1992–2022 Cisco Systems, Inc. All rights reserved. PoC Process PREPARATION (2 weeks) TRIAL ACTIVE (4-6 weeks) GO-FORWARD PLAN (2 weeks) ● Define Use Cases ● Assess Hardware/Resource Requirements ● Finalize Success Criteria ● Agree on MAP ● Install Enterprise Agents ● Verify Firewall Connectivity ● Deploy Endpoint Agents ● Create Tests ● Build Dashboards ● Configure Alerts ● Add User Accounts ● Continuously Monitor and Optimize ● Document Findings ● Develop Proof of Value Summary ● Define Next Steps and Implementation Planning

12. Identification & Qualification of Opportunities

13. 13 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes The 3 Whys? Why does the customer care? Why do anything? Why ThousandEyes? The response must outline the reason why this customer’s problem is so severe that it needs to be solved now The response should justify why ThousandEyes is being selected to solve this problem and not any other solution The response should clearly define the technical challenge associated with the customer’s infrastructure and how it affects their business

15. 15 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Prospect Qualification Flow Chart Does the prospect have a problem due to lack of Internet or WAN or SaaS visibility? Is the lack of visibility a top priority for the prospect in the next 6-12 months? 01 02

16. 16 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Prospect Qualification Flow Chart Does the prospect have a problem due to lack of Internet or WAN or SaaS visibility? Is the lack of visibility a top priority for the prospect in the next 6-12 months? Does the prospect see the challenge in lack of visibility as an ongoing issue for the foreseeable future? 01 02 03

17. 17 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Prospect Qualification Flow Chart Does the prospect have a problem due to lack of Internet or WAN or SaaS visibility? Is the lack of visibility a top priority for the prospect in the next 6-12 months? Does the prospect see the challenge in lack of visibility as an ongoing issue for the foreseeable future? Is this engagement tied to a business initiative or business impacting issue? 01 02 03 04

18. 18 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Prospect Qualification Flow Chart Does the prospect have a problem due to lack of Internet or WAN or SaaS visibility? Is the lack of visibility a top priority for the prospect in the next 6-12 months? Does the prospect see the challenge in lack of visibility as an ongoing issue for the foreseeable future? Is this engagement tied to a business initiative or business impacting issue? Does the prospect have a cloud/WAN migration strategy? 01 02 03 04 05

19. 19 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes What to Consider Before Registering your PoC? • Do I have a commitment from the prospect to invest time and resources required to successfully deliver the PoC? • Do I have a clear understanding of the Company, its Strategic Initiatives, Business Intent & impact the ThousandEyes solution would have? • Is there some other vendor involved in the selection process?

20. 20 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Register a PoC You can register your ThousandEyes PoC by going to ThousandEyes Partners SalesConnect page and clicking Register a PoC.

21. Success Criteria

22. 22 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes EDX: Use Case Discovery • What happens when the problem is beyond your network? • How effective are your existing monitoring tools for detecting an incident caused by a 3rd party cloud provider or an ISP? • When is the last time you had an outage with your ISP? SaaS provider? How long did it take them to respond? • How much time do you spend triaging issue between your infrastructure vs ISP vs SECaaS vs SaaS?

23. 23 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Employee Digital Experience Success Criteria Drive increased visibility into networks and bridge visibility gaps ● Correlate application performance with infrastructure issues. ● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots. ● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility (wifi, PC, ISP, SECaaS).

24. 24 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Employee Digital Experience Success Criteria Drive increased visibility into networks and bridge visibility gaps ● Correlate application performance with infrastructure issues. ● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots. ● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility (wifi, PC, ISP, SECaaS). Demonstrate the ability to lower triage time and accelerate root cause analysis ● Enable rapid identification of an issue and the responsible party. ● Reduce MTTI and MTTR, helping to improve the user experience and perception of IT.

25. 25 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Employee Digital Experience Success Criteria Drive increased visibility into networks and bridge visibility gaps ● Correlate application performance with infrastructure issues. ● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots. ● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility (wifi, PC, ISP, SECaaS). Demonstrate the ability to lower triage time and accelerate root cause analysis ● Enable rapid identification of an issue and the responsible party. ● Reduce MTTI and MTTR, helping to improve the user experience and perception of IT. Move from a reactive to a proactive monitoring state ● Proactive alerting to problems based on defined thresholds before users are impacted. ● Provide interactive dashboards and reporting for individual teams, stakeholders and 3rd party providers to build a collaborative operational model. ● Service assurance and verifying change, identifying if anything is broken during routine changes with before and after snapshots.

26. 26 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Employee Digital Experience Success Criteria Drive increased visibility into networks and bridge visibility gaps ● Correlate application performance with infrastructure issues. ● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots. ● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility (wifi, PC, ISP, SECaaS). Demonstrate the ability to lower triage time and accelerate root cause analysis ● Enable rapid identification of an issue and the responsible party. ● Reduce MTTI and MTTR, helping to improve the user experience and perception of IT. Move from a reactive to a proactive monitoring state ● Proactive alerting to problems based on defined thresholds before users are impacted. ● Provide interactive dashboards and reporting for individual teams, stakeholders and 3rd party providers to build a collaborative operational model. ● Service assurance and verifying change, identifying if anything is broken during routine changes with before and after snapshots. The ability to gather shareable evidence to hold Third parties accountable for performance ● Visibility of networks outside of customer control, and understand customer experience across domains and locations. ● The ability to easily generate shareable data for troubleshooting with all stakeholders.

27. 27 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Before You Continue to Execution • Does the customer understand what a PoC is & what a PoC is not? • Did we clearly define & validate Success Criteria? • Has the timeline been approved? • Has the scope of the PoC been defined? • Do we have statistics of current MTTI/MTTR to compare against?

28. Execution

29. 29 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Automator ● ThousandEyes Automator in a Nutshell ● ThousandEyes Automator Installation & Use ● Using the ThousandEyes Automator ● Deploying ThousandEyes Key Use Cases

30. Demo

31. 31 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Executing the PoC ● Continuously save, document, and share interesting events ● Scope Creep - Focus can be lost when customer says “I didn't know you can do this and that”. Push Back - First get through all items included in the Success Criteria. ● Instantly access ThousandEyes experts (NOT Cisco TAC) 24x7 via live chat from within the product

32. 32 © 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes Resources Watch the Replay: Introduction to ThousandEyes Register your ThousandEyes PoC Got questions? • Email: channel@thousandeyes.com • Join our “Ask ThousandEyes Channel (EMEAR)” Team space http://cs.co/ask-te-channel- emear ? Stay tuned for our upcoming webinar

Getting Demo & POV Ready

Getting Demo & POV Ready

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