Find out about our Demand Generation services here:
Demand Generation – We all want leads. Leads convert into business. With this in mind, do you have a strategy in place that provides that constant flow of opportunities?
Don’t settle for just telemarketing. Integrate your demand generation activity across a number of channels to make the most from your campaigns.
CASE STUDY: LENOVO We’ve been working with Lenovo for six years now. Our Lenovo demand gen campaigns have given success time after time.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Connection2 Key Service: Demand generation
1. Demand
Generation
Find out about our Demand
Generation services here:
Demand Generation – We all want leads. Leads
convert into business. With this in mind, do you have
a strategy in place that provides that constant flow
of opportunities?
Don’t settle for just telemarketing. Integrate your
demand generation activity across a number of
channels to make the most from your campaigns.
CASE STUDY: LENOVO We’ve been working with
Lenovo for six years now. Our Lenovo demand gen
campaigns have given success time after time.
2. Demand
Generation
The end goal of any marketing campaign is to
generate demand for your business, and of
course Connection2 recognises this fact!
Although there are nowadays so many
different approaches (see inbound, content,
etc), we still believe that there’s a place for
good old fashioned telephone work.
Demand Gen doesn’t stop at the phone
though. It’s all about the integrated
solution. We combine different channels to
get the most from your campaigns.
3. Demand Generation
When delivered properly, a good demand
generation campaign can provide quality,
BANT leads ready for your sales guys to
chase up and convert.
A good process is key. Connection2’s has
been tried and tested countless times. From
start to finish, Connection2 stays involved.
Nurturing opportunities and looking after
leads can often be more important than
supplying it as a lead too early.
Talk to us for more information!
4. Case Study -
THE COMPLICATION
How can a new IT Hardware
vendor, with limited internal
resource, build a successful
pipeline of fully qualified
opportunities,
and drive more revenue
through their channel
partners?
THE SOLUTION
THE RESULTS (for the last six years!)
5. Channel
Development
Demand generation
Creative & digital
Data & analytics
Content syndication
Social Media info@connection2.com
+44(0) 1189 232700
Editor's Notes
C2 Insight: IT Managers needed to be introduced to a new, exciting, innovative hardware provider. They needed to be made aware of the key benefits of buying high quality hardware. Therefore, Connection2 implemented a lead generation programme, working closely with the vendor in line with their other marketing activities to deliver keys messages and identify potential sales opportunities. Connection2 focused on the quality of the hardware, but more importantly the reduced TCO and higher ROI they would experience as a result.