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WHAT IS INVESTOR CONVERSION
OPTIMIZATION?
Investor Conversion Optimization is the process of
improving the investor experi...
Investor Conversion Optimization is simply about
making it as easy as possible for investors to find
you, understand you, ...
Instead of focusing 100% on
reaching out to investors, inbound
IR focuses on creating content that
pulls investors toward ...
INBOUND IR IS AN APPROACH TO
MARKETING THAT REACHES TODAY’S
INVESTOR.
Use content to foster
connection and add
context to ...
Inbound IR is a philosophy based on
the truth that investors buy stocks
differently today than they did years
ago.
Investo...
PRE-INTERNET.
• Investor: Relativity
Uninformed
• Investor Journey: Linear.
• Marketing Playbook: Use
Stockbrokers, Analys...
FACT: Investors have more access
to information than ever before.
FACT: Investors are bombarded
daily by companies competi...
There are several major
themes of
Inbound IR™.
Let’s talk about them.
You create targeted content that
attracts, engages, connects and
converts investors then share that
content far and wide.
...
You recognize that investors go
through multiple stages as they
interact with your company during
the research and evaluat...
The major benefit of attracting
interested investors to your investor
conversion optimized website is
converting them into...
Inbound Investor Relations is multi-
channel by nature because it
approaches investors where they
are, in the channel wher...
• Attracting investors, building
trust, improving user experience
during their research and
decision making process and
co...
The inbound philosophy is backed by a
methodology that helps attract, engage,
connect, and convert interested investor
vis...
The methodology facilitates the
journey through the research
and decision making process –
from strangers to fans of your
...
Now that we’ve covered the
methodology, lets take a closer
look at the tools you need to
attract interested investor traff...
Companies blog because it’s
one of the most effective ways
to attract potential investors to
your site.
The average company that blogs
generates:
• 55% more website visitors.
• 97% more inbound links.
• 434% more indexed pages...
You must share remarkable
content and valuable information
on the social web, engage with
your prospects, and put a human
...
You need to carefully, analytically
pick keywords, optimize your
pages, create content, and build
links around the terms y...
Search engines and users like
frequently updated websites, so
you need to transform your site
into a beacon of helpful, fr...
Calls-to-action (CTAs) are buttons
or links that encourage interested
investors to take action, like “Don’t
Miss a Thing” ...
When interested investors click on
a CTA, they should then be sent to
a landing page where the offer in
the call-to-action...
In order for interested investors to
become prospects, they must fill
out a form and submit their contact
information. Opt...
Keep track of the leads you're
converting in a centralized
marketing database so you can
make sense out of every
interacti...
You’ve got investors in your
system, but how do you know
which ones are ready to speak to
you? Using a numerical
represent...
What if an investor reads your
press release, visits your site for
more information, but still isn’t
ready to become a sha...
Investor Conversion Optimization™
&
Inbound IR™ Work
Call us to get them working for you.
1-844-673-7280
TickerMediaGroup....
Inbound Investor Relations, Investor Marketing For The Digital Age
Inbound Investor Relations, Investor Marketing For The Digital Age
Inbound Investor Relations, Investor Marketing For The Digital Age
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Inbound Investor Relations, Investor Marketing For The Digital Age

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Attract, Engage, Connect, and Convert your way to more liquidity, improved valuation, and lower cost of capital.
A major goal of investor relations is shifting from finding more investors for your company to making sure more investors
find you.
Learn how Investor Conversion Optimization and Inbound IR will more effectively reach your IR goals.

Publicado en: Empresariales
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Inbound Investor Relations, Investor Marketing For The Digital Age

  1. 1. WHAT IS INVESTOR CONVERSION OPTIMIZATION? Investor Conversion Optimization is the process of improving the investor experience by optimizing your content so it meets the wants and needs of the investor at every stage of their research and evaluation process. Investor Conversion Optimization increases connection, understanding, and the odds that more investors have the “aha moment” they need to want to become your shareholder.
  2. 2. Investor Conversion Optimization is simply about making it as easy as possible for investors to find you, understand you, and fall in love with you. Old Way Sterile Press Releases No Story No Personality Corporate Speak Technical Jargon Poor Navigation Lack of Information Vague Plans Long Boring Videos Engaging Press Releases Compelling Story Emotion & Connectivity Human Speak Everyday Language Easy To Find The Right Information Specific Goals & Timelines Short Personal Videos Investor Optimized Way
  3. 3. Instead of focusing 100% on reaching out to investors, inbound IR focuses on creating content that pulls investors toward your investor optimized website where they can learn more about who you are, what you do, and what makes you great right when it matters most…. When they are online looking for investment opportunities just like you. WHAT IS INBOUND IR?
  4. 4. INBOUND IR IS AN APPROACH TO MARKETING THAT REACHES TODAY’S INVESTOR. Use content to foster connection and add context to improve understanding and pull investors through the research and decision making process. Get found by investors online with content (website pages, blog articles, social messages) optimized for search and social media.
  5. 5. Inbound IR is a philosophy based on the truth that investors buy stocks differently today than they did years ago. Investors are no longer waiting for brokers to call or tip sheets to arrive, they have been empowered by the easy access to markets and information the digital age provides. INBOUND IR AS A PHILOSOPHY.
  6. 6. PRE-INTERNET. • Investor: Relativity Uninformed • Investor Journey: Linear. • Marketing Playbook: Use Stockbrokers, Analysts and Journalist to tell your story to investors. THINK ABOUT IT. TODAY. • Investor: Well-informed. • Investor Journey: Fluid starts with Google. • Marketing Playbook: Tell your own story. Attract investors with compelling content.
  7. 7. FACT: Investors have more access to information than ever before. FACT: Investors are bombarded daily by companies competing for their loyalty and capital. FACT: Investors have become hyper selective and only those companies that are easy to find, easy to understand and tell more compelling stories get noticed. WHY WHAT WORKED FOR YEARS JUST ISN”T AS EFFECTIVE TODAY:
  8. 8. There are several major themes of Inbound IR™. Let’s talk about them.
  9. 9. You create targeted content that attracts, engages, connects and converts investors then share that content far and wide. CONTENT CREATION.
  10. 10. You recognize that investors go through multiple stages as they interact with your company during the research and evaluation process and that each stage requires different content. LIFECYCLE MARKETING.
  11. 11. The major benefit of attracting interested investors to your investor conversion optimized website is converting them into prospects by collecting their contact information. As you learn more about them prospects over time, you can better personalize your messages to nurture them along. PERSONALIZATION & CONTEXT.
  12. 12. Inbound Investor Relations is multi- channel by nature because it approaches investors where they are, in the channel where they want to interact with you. A MULTI-CHANNEL PRESENCE.
  13. 13. • Attracting investors, building trust, improving user experience during their research and decision making process and converting strangers to shareholders. • Being loved, not ignored by investors. • Reducing shareholder acquisition costs. IN SUMMARY, INBOUND IR IS ABOUT ...
  14. 14. The inbound philosophy is backed by a methodology that helps attract, engage, connect, and convert interested investor visitors to your site into prospects and shareholders through a variety of channels such as social media, blogging, SEO, and email. THE METHODOLOGY.
  15. 15. The methodology facilitates the journey through the research and decision making process – from strangers to fans of your company.
  16. 16. Now that we’ve covered the methodology, lets take a closer look at the tools you need to attract interested investor traffic to your site, then how to convert them into prospects, and shareholders.
  17. 17. Companies blog because it’s one of the most effective ways to attract potential investors to your site.
  18. 18. The average company that blogs generates: • 55% more website visitors. • 97% more inbound links. • 434% more indexed pages. SERIOUSLY. BLOGGING WORKS. Source: HubSpot
  19. 19. You must share remarkable content and valuable information on the social web, engage with your prospects, and put a human face on your brand. YOU NEED TO BE ACTIVE ON SOCIAL MEDIA SITES, TOO.
  20. 20. You need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for. YOU SHOULD CREATE CONTENT AROUND TARGETED KEYWORDS AS WELL.
  21. 21. Search engines and users like frequently updated websites, so you need to transform your site into a beacon of helpful, fresh, and optimized pages to appeal to your ideal buyers without having to rely on IT. KEEP YOUR WEBSITE FRESH WITH EASY-TO- DEPLOY SITE PAGES.
  22. 22. Calls-to-action (CTAs) are buttons or links that encourage interested investors to take action, like “Don’t Miss a Thing” “Schedule a Call” or “Attend a Webinar.” If you don’t have CTAs or if investors don’t see them you won’t generate leads. ENTICE YOUR VISITORS TO BECOME PROSPECTS WITH CALLS-TO-ACTION.
  23. 23. When interested investors click on a CTA, they should then be sent to a landing page where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. DRIVE INVESTORS TO YOUR INVESTOR OPTIMIZED SITE WHERE THEY CAN BECOME LEADS.
  24. 24. In order for interested investors to become prospects, they must fill out a form and submit their contact information. Optimize your form to make this step of the conversion process as easy as possible. USE FORMS TO GET THE INFORMATION YOU NEED ABOUT YOUR POTENTAL SHAREHOLDERS.
  25. 25. Keep track of the leads you're converting in a centralized marketing database so you can make sense out of every interaction you’ve had with potential shareholders – be it through email, or social media. HOUSE ALL OF YOUR CONTACTS IN ONE PLACE.
  26. 26. You’ve got investors in your system, but how do you know which ones are ready to speak to you? Using a numerical representation of the investor readiness of the prospect takes the guesswork out of the process. USE LEAD SCORING TO DETERMINE WHICH PROSPECTS ARE READY FOR A PERSONAL CALL.
  27. 27. What if an investor reads your press release, visits your site for more information, but still isn’t ready to become a shareholder? Nurture them with a series of emails focused on useful, relevant content that builds confidence and trust until they’re ready. SEND TARGETED EMAILS TO PROSPECTS TO PULL THEM THROUGH THE CONVERSION FUNNEL.
  28. 28. Investor Conversion Optimization™ & Inbound IR™ Work Call us to get them working for you. 1-844-673-7280 TickerMediaGroup.com

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