What is seo( search engine optimization)??
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A tour Search Engine Optimization for the beginners!
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What is seo( search engine optimization)??
- 1. WHAT IS SEO( SEARCH ENGINE OPTIMIZATION)?? Location: Bangalore Date: 20/01/2015 Presenter: Sujatha CM SEO, Manager, Ticketgoose.com http://www.ticketgoose.com
- 2. Agenda *SEO SEO Techniques Link Building SEO Tools http://www.ticketgoose.com
- 3. What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Why SEO? Offline: Bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in. "Location, Location, Location" Online: People search for information. Millions of people. Each searches alone. "Information, information, information" Search Where?: http://www.ticketgoose.com
- 4. How Search Engine Works ? Search engines perform several activities in order to deliver search results Crawling Indexing Processing Calculating Retrieving Types: Organic and Paid http://www.ticketgoose.com
- 6. SEO Optimization’s On-Page - This includes providing good content, good keywords selection. putting keywords on correct places, giving appropriate title to every page etc. Off-Page - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc. http://www.ticketgoose.com
- 8. Example of On page : http://www.ticketgoose.com
- 12. Link Building, Process flow: http://www.ticketgoose.com
- 13. SEO Tools: Speed up the SEO process To analyze advantages and drawbacks To see what can be automated To get information in a more categorized and organized way to get inspiration and more ideas http://www.ticketgoose.com
- 15. SEO Tools: Moz Tool – Opensite Explorer – To know about backlinks, social shares,PA,DA of a site. MajesticSEO is an SEO tool for monitoring and analyzing backlinks to a specific site. http://www.ticketgoose.com
Editor's Notes
- Check for Team’s expectation out of this Training and note it down in a chart.
- Major search engine names Google,yahoo,Bing,Ask,Aol etc. Google founders - Larry Page and Sergey Brin Google Webspam team head - Matt cutts Why Google so popular? Google Searches Billions of URLs Google Returns Relevant Results Google Identifies Ads and Sponsored Links among organic results Google is Fast & user frinedly
- Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider. Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser. Combination of activities and techniques that aims to improve the visibility of a website in organic search results. non-paid or natural search results) for a particular set of key words.
- An SEO tactic, technique or method is considered as White Hat if it follows the followings: Grey hat SEO(Combination of both white hat and Black hat) Recent time,there is one more technique called Blue hat seo had come - manipulating search engines in a creative and original way to best benefit their sites.(advance black hat SEO) If it conforms to the search engine's guidelines. If it does not involves any deception. It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see. It ensures that a Web Page content should have been created for the users and not just for the search engines. It ensures the good quality of the web pages It ensures the useful content available on the web pages Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more. An SEO tactic, technique or method is considered as Black Hat, if it follows the followings (Not following the ethics) Try to improve rankings that are disapproved of by the search engines and/or involve deception. Redirecting users from a page that is built for search engines to one that is more human friendly. Redirecting users to a page that was different from the page the search engine ranked. Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic. Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections. Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing. Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing . Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs. Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking. Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.
- Activity which are done INSIDE your website to bring traffic to your website is called On page SEO. Which help to improve your website visibility in search engine result pages (SERP’s) Activity which are done outside your website to bring traffic to your website is called off page SEO. Which help to improve your website visibility in search engine result pages (SERP’s)
- The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.
- The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. "Natural" Editorial LinksLinks that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it. Manual "Outreach" Link BuildingThe SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus. Self-Created, Non-EditorialHundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in aggregate, still have an impact for some sites. In general, search engines continue to devalue most of these types of links, and have been known to penalize sites that pursue these links aggressively. Today, these types of links are often considered spammy and should be pursued with caution.
- to speed up the SEO process – machines are better and faster at collecting and processing information than we, people, so why not leave that for them? (Example: you can always use Yahoo! to explore your competitors’ links, then open each page and check its PR with Google toolbar and its backlinks with Yahoo – this analysis will take you the whole day to run; with a good backlink checker tool you’ll do that within a few minutes); to analyze advantages and drawbacks of the analysis performed by the tool (what would I add? How I would organize the data? – that’s always easier to say if you judge from example); to see what can be automated and how the machine works (for example, by analyzing how Spam Karma filters blog Spam, we were able to tell how Spam could beautomatically caught by search engines); to get information in a more categorized and organized way (a good tool represents the data in a way that enables you to quickly see the most important aspects of the analysis); to get inspiration and more ideas (a new tool usually offers a new way to look at the analysis I used to perform for years by providing some additional information or spotting new patterns).
- You can watch the trend of your SEO efforts on a graph. You will be able to see all of your marketing data compared to that of your competitors. Moz Analytics will show you how to have better keywords, add missing meta tags, where you can delete duplicate content and further optimize your website. In Majestic SEO,We get new links,lost links along with anchor text and trust flow of domain,
- There are various other tips related to SEO. I have not categorized them into any special category so putting in misc category. Go through these tips one by one