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M AT CHP OI NTHOW TO ENGAGE SPORTS FANS ON FACEBOOK
At Tigerlily, we develop solutions that allow fans to experience and share their passions.             BECAUSE FACEBOOK IS...
K TO YOUR FANS1   TAL
1   TALK TO YOUR FANS                   The French Tennis Federation (FFT)                   and Roland Garros have geotar...
YOUR OPPO NENT2   KNOW
2   KNOW YOUR OPPONENT                 The Roland-Garros page has launched                 the "Golden moments" Facebook t...
OUR EQUIP MENT3   B UY Y
3   BUY YOUR EQUIPMENT                   For the 2012 edition, Roland-Garros                   opened a Facebook store gro...
THE B EST P LAYER4   B ET ON
4   BET ON THE BEST PLAYER                    The Roland-Garros community was                    invited to create the per...
5   PLA Y THE GAME
5   PLAY THE GAME                    FFT’s fans are invited to answer 20                    questions that trace the story...
T THE RULES6   R ESPEC
6   RESPECT THE RULES                  The Timeline Manager allows the FFT to                  create automatic moderation...
THE S PECT ATORS7   HARA NGUE
7   HARANGUE THE SPECTATORS                 The French Tennis Federation had                 displayed the "Facepile" plug...
ARD THE W INNER8   REW
8   REWARD THE WINNER            Roland-Garros offers great gifts like tickets, T-Shirts or towels            of the tourn...
LYZE YOUR GAME9   ANA
9   ANALYZE YOUR GAME                  Each contest has a dedicated                  dashboard, and the FFT has access to ...
& MA TCH!10   GAM E, SET
10   GAME, SET & MATCH!              FRENCH TENNIS FEDERATION PAGE              20k+            FANS                      ...
ALL OPERATIONS WERE CO-CREATED BYTHE FRENCH TENNIS FEDERATION TEAMVICTOR LAMM & DELPHINE DELPORTE& TIGERLILY
The Tigerlily platform helps iconic brands optimize conversations, engage users through rich contents or contests, and ide...
TO ALL PHOTOGRAPHERS,                              Cover • Clay © FFTTHANK YOU                                          In...
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2 KNOW YOUR OPPONENT The Roland-Garros page has launched the "Golden moments" Facebook tab, presented as a Pinterest board, collecting the most legendary photos and videos of this competition. 3,200 UNIQUE VISITORS IN ONE MONTH

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