Display advertising is a great way to get more traffic to an advertiser’s website by harnessing the power of images and video to showcase their brand, products and services to a highly targeted audience. Our clients use affordable and measurable banner ads to grow their brand, customer count, awareness, and get their customers coming back for more. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.

2. Display advertising is a great way to get more traffic to an
advertiser’s website by harnessing the power of images and
other formats to showcase their brand, products and services
to a highly targeted audience.
Here are a few examples:
WHAT IS DISPLAY ADVERTISING

3. TARGETING1000’S OF KEYWORDS,
COMPETITOR KEYWORDS,
AS WELL AS YOUR KEY
DEMOGRAPHIC &
GEOGRAPHICAL
TARGETS

4. BE NOTICED!WITH AD PLACEMENT ON TOP WEBSITES
AS WELL AS MOBILE APPS

5. Advanced targeting options like remarketing can bring interested prospects back to your website and increase
conversions and profit. Once people have visited your site, remarketing keeps your business top-of-mind and
help these interested prospects complete a transaction.
Potential
customers
vistit your
site
1
Now your ads show
up wherever they go
on the internet!
Using a retargeting code on the back endof your website remarketing canfollow anyone who visits your site
3
2
RE-MARKETING
With its ability to target unconverted web visitors for companies, remarketing has been shown to deliver
strong results, even boosting conversions by 50% or more.That makes remarketing even more than a second
chance to sell it makes it a powerful tool for increasing business.

6. DISPLAY IS DIFFERENT THAN SEARCH ADS

7. ANALYTIC SAMPLE
Global University
Display Campaign Goals
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
100 100,000 0.10%
Display and Remarketing Campaign Totals
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
354 121,859 0.29%
Display Campaigns
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
314 108,344 0.29%
Remarketing Campaign
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
40 13,515 0.30%
Historical Data
PERIOD CLICKS IMPRESSIONS CTR
May 354 121,859 0.29%
April 244 62,304 0.39%
Federal Protection
Display Campaign Target
Display and Remarketing Campaign Totals
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
425 170,382 0.25%
Display Campaigns
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
308 145,727 0.21%
Remarketing Campaign
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
117 24,655 0.47%
Historical Data
PERIOD CLICKS IMPRESSIONS CTR
May 425 170,382 0.25%
April 533 226,849 0.23%
March 360 161,088 0.22%
February 588 189,490 0.31%
January 308 132,486 0.23%
CLICKS
Display
IMPRESSIONS
Display
CTR
Display
150 150,000 0.10%

8. In March of 2013 the Interactive Advertising Bureau (IAB) released a study and a white paper touting
the value of online display advertising. Its findings “Brand recall increases 25% when online display ads
are combined withTV spots…”
THE POWER OF DISPLAY ADVERTISING
TV commercial recall increases
25% with display ads.
Magazine ad recall increases
17% with display ads.
Newspaper ad recall increases
13% with display ads.
Radio commercial recall increases
13% with display ads.
Billboard ad recall increases 3%
with display ads.

9. Major companies believe display is delivering ROI. UPS has run at least 353 different
online banner ad executions. IBM has run 680.And Microsoft has run a whopping 3,356.
MAJOR COMPANIES BELIEVE
IN DISPLAY ADVERTISING
AT&T: 2,347 display ad
campaigns
Lexus: 446 display ad
campaigns
Dell: 2,241 display ad
campaigns
Walmart: 1,504 display
ad campaigns
P&G: 5,931 display ad
campaigns
Ford: 2,222 display ad
campaigns
Target: 1,839 display
ad campaigns
Fox: 1,183 display ad
campaigns

10. Flexibility: Digital marketing is changing the way companies buy media. Digital media is not
like traditional marketing in once you set a course of action you are pretty much stuck with
it. With A/B testing, before a campaign is run, email and display ads become more efficient and
you get the most return on your investment.
Accountability: One of the greatest strengths
of digital marketing is its accountability.We track
all campaigns on a daily basis to make sure we
hit your predetermined benchmarks.We pride
ourselves in our tracking ability to help you
focus on what is working or not.
Experience: Digital marketing and web design
is our sole focus and passion. Our hands-on
involvement with campaign creation, analytics
and optimization helps us keep a pulse on new
trends in digital media.
REASONS DIGITAL MARKETING
IS DIFFERENT

11. #1 Liberty Bank
Regional bank wanted to leave
national advertising agency because
they were not receiving the results
promised. In a month and a half,
JumpSix helped achieve over
1,500,800 impressions and 3,821
targeted visitor clicks.We current-
ly provide 5x the monthly online
performance as the national agency.
(Display/Remarketing)
#2
National manufacturer wanted to
attract individuals looking to pur-
chase bulk cheese products.They
have received 334,052 impressions
and 501 targeted visitor clicks in
the last two months.We continually
under promise and over deliver.
(Display/Remarketing)
#3 Save The Storks
National Not-For-Profit wanted
to increase exposure of grants
available to pregnancy help cen-
ters. JumpSix produced over 210,
027 impressions and 565 targeted
visitor clicks to their website in
the last three months.
(Display/Remarketing)
#4 Haven
Local healthcare agency wanted to
create brand
exposure online.They contracted
JumpSix to drive 100 targeted vis-
itors to their website each month.
Instead, we have driven over 761
people in four months to their
website. (Display/Remarketing)