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Why is community management important?

Online Markets...
Networked markets are beginning to selforganize faster than the ...
Where are our communities?
Yammer
Intranet forums
Civil service professional communities
The web
Who’s who?
Cheerleaders

- encourage, praise, upgrade

Connectors

- nurture, feed information

Link droppers

- nurture

...
Communities
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Communities

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Communities

  1. 1. Why is community management important? Online Markets... Networked markets are beginning to selforganize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.
  2. 2. Where are our communities? Yammer Intranet forums Civil service professional communities The web
  3. 3. Who’s who? Cheerleaders - encourage, praise, upgrade Connectors - nurture, feed information Link droppers - nurture Critical friends - meet offline, tailor activity Adversary - acknowledge

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