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The Anatomy of Invisible Apps

While smartphone usage is increasing year over year, single apps get less and less attention. This opens up an opportunity to turn this problem into a strength: moving your app into the background by turning core services into an invisible app. The invisible app is a concept that became apparent in the last few years; businesses like Uber have moved central parts of the app interaction into the background without requiring the user to confirm central decisions over and over.

Braintree, a PayPal company, is partnering with various companies that fall into the invisible app category. In this talk Tim will share his lessons learned from mentoring startups and innovative companies that tried to achieve being “invisible”, while maintaining security, profitability and most important: a great user experience.

Amongst the technologies that will be covered are tokenization and leveraging user uniqueness based on smartphone usage behavior. A wide array of sensors - like GPS, Bluetooth LE, and WiFi - supports this concept and can be leveraged creatively to get closer to being “invisible”.

This talk was given as keynote at the summer edition of Geek Picnic 2015 in Moscow.

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The Anatomy of Invisible Apps

  1. Tim Messerschmidt Head of Developer Relations, International PayPal & Braintree @Braintree_Dev / @SeraAndroid The Anatomy of Invisible Apps #InvisibleApps at Geek Picnic Moscow ‘15
  2. @Braintree_Dev / @SeraAndroid#InvisibleApps > Braintree since 2013
  3. Developer Relations in a Nutshell
  4. Always on the go
  5. @Braintree_Dev / @SeraAndroid#InvisibleApps 444,623km across 27 countries
  6. A connected world
  7. @Braintree_Dev / @SeraAndroid#InvisibleApps Transient Attention: only 8 sec. Source: http://en.wikipedia.org/wiki/Attention_span
  8. @Braintree_Dev / @SeraAndroid#InvisibleApps Focused Attention: less than 5 min. Source: http://en.wikipedia.org/wiki/Attention_span
  9. Anatomy of an App
  10. @Braintree_Dev / @SeraAndroid#InvisibleApps User Interface Logic and Services Backend
  11. @Braintree_Dev / @SeraAndroid#InvisibleApps Time spent in apps grows 21% Year over Year Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
  12. @Braintree_Dev / @SeraAndroid#InvisibleApps 20% of all apps are being opened only … Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
  13. @Braintree_Dev / @SeraAndroid#InvisibleApps … ONCE Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
  14. @Braintree_Dev / @SeraAndroid#InvisibleApps The average Man spends 29h 33min The average Woman spends 30h 58min Media consumption in apps & mobile web Source: http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html
  15. @Braintree_Dev / @SeraAndroid#InvisibleApps 95 installed apps 100 interactions with apps 35 apps used per day Average User’s App usage Source: http://thenextweb.com/apps/2014/08/26/android-users-average-95-apps-installed-phones-according-yahoo-aviate-data
  16. My Own Phone - 100 Apps
  17. @Braintree_Dev / @SeraAndroid#InvisibleApps “Ever on the lookout for engaging content, most online viewers spend less than 60 seconds at an average site.” Source: http://news.bbc.co.uk/2/hi/science/nature/1834682.stm
  18. @Braintree_Dev / @SeraAndroid#InvisibleApps Time spent in an app: 103 seconds
  19. How do we make this time count?
  20. Security Standards
  21. Encryption to protect and harden data
  22. Tokenization as Security Layer
  23. @Braintree_Dev / @SeraAndroid#InvisibleApps Applying tokenization to cardholder data Card number Card Verification Code Expiration date Cardholder's name Postal code bc7qj2 as5gc8 …}
  24. Information Storage using Vaults
  25. @Braintree_Dev / @SeraAndroid#InvisibleApps Move your app into the background
  26. @Braintree_Dev / @SeraAndroid 6 ways to improve your app
  27. 1. Be Humble and subtle
  28. 2. Keep your Users Notified
  29. 3. Utilize location
  30. 4. Recognize Usage Patterns
  31. 5. Set up Trust Zones
  32. 6. Adopt existing Technology
  33. Anatomy of an Invisible App
  34. @Braintree_Dev / @SeraAndroid#InvisibleApps <==> Less is more
  35. @SeraAndroid tim@getbraintree.com slideshare.com/paypal braintreepayments.com/developers Спасибо!

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While smartphone usage is increasing year over year, single apps get less and less attention. This opens up an opportunity to turn this problem into a strength: moving your app into the background by turning core services into an invisible app. The invisible app is a concept that became apparent in the last few years; businesses like Uber have moved central parts of the app interaction into the background without requiring the user to confirm central decisions over and over. Braintree, a PayPal company, is partnering with various companies that fall into the invisible app category. In this talk Tim will share his lessons learned from mentoring startups and innovative companies that tried to achieve being “invisible”, while maintaining security, profitability and most important: a great user experience. Amongst the technologies that will be covered are tokenization and leveraging user uniqueness based on smartphone usage behavior. A wide array of sensors - like GPS, Bluetooth LE, and WiFi - supports this concept and can be leveraged creatively to get closer to being “invisible”. This talk was given as keynote at the summer edition of Geek Picnic 2015 in Moscow.

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