While smartphone usage is increasing year over year, single apps get less and less attention. This opens up an opportunity to turn this problem into a strength: moving your app into the background by turning core services into an invisible app. The invisible app is a concept that became apparent in the last few years; businesses like Uber have moved central parts of the app interaction into the background without requiring the user to confirm central decisions over and over. Braintree, a PayPal company, is partnering with various companies that fall into the invisible app category. In this talk Tim will share his lessons learned from mentoring startups and innovative companies that tried to achieve being “invisible”, while maintaining security, profitability and most important: a great user experience. Amongst the technologies that will be covered are tokenization and leveraging user uniqueness based on smartphone usage behavior. A wide array of sensors - like GPS, Bluetooth LE, and WiFi - supports this concept and can be leveraged creatively to get closer to being “invisible”. This talk was given as keynote at the summer edition of Geek Picnic 2015 in Moscow.

1. Tim Messerschmidt
Head of Developer Relations, International
PayPal & Braintree
@Braintree_Dev / @SeraAndroid
The Anatomy of
Invisible Apps
#InvisibleApps at Geek Picnic Moscow ‘15

2. @Braintree_Dev / @SeraAndroid#InvisibleApps
> Braintree
since 2013

3. Developer Relations in a Nutshell

4. Always on the go

5. @Braintree_Dev / @SeraAndroid#InvisibleApps
444,623km across 27 countries

6. A connected world

7. @Braintree_Dev / @SeraAndroid#InvisibleApps
Transient Attention: only 8 sec.
Source: http://en.wikipedia.org/wiki/Attention_span

8. @Braintree_Dev / @SeraAndroid#InvisibleApps
Focused Attention: less than 5 min.
Source: http://en.wikipedia.org/wiki/Attention_span

9. Anatomy of an App

10. @Braintree_Dev / @SeraAndroid#InvisibleApps
User Interface
Logic and Services
Backend

11. @Braintree_Dev / @SeraAndroid#InvisibleApps
Time spent in apps grows 21%
Year over Year
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps

12. @Braintree_Dev / @SeraAndroid#InvisibleApps
20% of all apps are being opened only …
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps

13. @Braintree_Dev / @SeraAndroid#InvisibleApps
… ONCE
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps

14. @Braintree_Dev / @SeraAndroid#InvisibleApps
The average Man spends 29h 33min
The average Woman spends 30h 58min
Media consumption in apps & mobile web
Source: http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html

15. @Braintree_Dev / @SeraAndroid#InvisibleApps
95 installed apps
100 interactions with apps
35 apps used per day
Average User’s App usage
Source: http://thenextweb.com/apps/2014/08/26/android-users-average-95-apps-installed-phones-according-yahoo-aviate-data

16. My Own Phone - 100 Apps

17. @Braintree_Dev / @SeraAndroid#InvisibleApps
“Ever on the lookout for engaging
content, most online viewers spend less
than 60 seconds at an average site.”
Source: http://news.bbc.co.uk/2/hi/science/nature/1834682.stm

18. @Braintree_Dev / @SeraAndroid#InvisibleApps
Time spent in an app: 103 seconds

19. How do we make this time count?

20. Security Standards

21. Encryption to protect and harden data

22. Tokenization as Security Layer

23. @Braintree_Dev / @SeraAndroid#InvisibleApps
Applying tokenization to cardholder data
Card number
Card Verification Code
Expiration date
Cardholder's name
Postal code
bc7qj2
as5gc8
…}

24. Information Storage using Vaults

25. @Braintree_Dev / @SeraAndroid#InvisibleApps
Move your app into the background

26. @Braintree_Dev / @SeraAndroid
6
ways to improve
your app

27. 1. Be Humble and subtle

28. 2. Keep your Users Notified

29. 3. Utilize location

30. 4. Recognize Usage Patterns

31. 5. Set up Trust Zones

32. 6. Adopt existing Technology

34. Anatomy of an Invisible App

35. @Braintree_Dev / @SeraAndroid#InvisibleApps
<==>
Less is more

36. @SeraAndroid
tim@getbraintree.com
slideshare.com/paypal
braintreepayments.com/developers
Спасибо!