“Extreme Food Growth via Launch, Programs, and Food Network Introduction by Tim Forrest for clients Laura and Lois." See how a name change, focus on channels and programs made a difference in the growth and success of this food brand.

1. © Tim Forrest 2012. All rights reserved 1

2. Initial Client Situation
 Laura and Lois invented a breakthrough food product.
 Operating from storage shed in backyard.
 Almost zero revenue from local sales and retail.
 Irrelevant branding for market.
 Pricing and Programs unrelated to the market.
 Market dominated by industry giants.
 Limited budget for promotion and campaigns.
© Tim Forrest 2012. All rights reserved 2

3. Tim Forrest Planning and Action
 Tim Focused Brand Offer for Food Industry.
 Set Pricing Strategy
 Identified Industry Influentials
 Built Trade Campaign
 Developed National Plan and Tradeshow Program
 Introduced client to Food Network and placed on
popular “Ace of Cakes” show.
© Tim Forrest 2012. All rights reserved 3

4. Results
• $ 2.5 Million in 2012 Food
Sales Revenue and
Growing!
• 30 Employees
• 10,000 sq. ft. company owned
facility.
• Sales Nationwide and Global
• Featured in Inc. and on Food
Network TV
• Food Network Endorsement
© Tim Forrest 2012. All rights reserved 4

5. Food Network Endorsement
 Ace of Cakes Show with Tim Forrest Client Product
 Click Link for Video:
http://www.youtube.com/watch?v=ems2n7IIxX4&feat
ure=youtu.be
© Tim Forrest 2012. All rights reserved 5

6. Tim Forrest Consulting
Tim Forrest's 25 years of extensive
marketing, sales, distribution, and
international consulting
experience, have made him
nothing short of an institution.
Tim’s clients grow by 1,000’s of
retail and foodservice locations
along with millions in new
revenue.
For more information visit
http://timforrest.com/
© Tim Forrest 2012. All rights reserved 6