Ncf2006 Podcasting101 V2 (Tin180 Com)

Podcasting 101 Neville Hobson, ABC and Shel Holtz, ABC ‘ For Immediate Release’ www.forimmediaterelease.biz New Communications Forum 2006 Palo Alto March 1, 2006 Listen to my podcast X

Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Podcast? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Delivered by RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Hobson & Holtz Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

‘For Immediate Release’ Series ,[object Object],[object Object],[object Object],[object Object]

Building Community ,[object Object],[object Object],[object Object],[object Object],Global distribution: FIR listeners 14/2/06 http://www.frappr.com/fir

Why Podcast? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Communication ,[object Object],[object Object]

Financial PR ,[object Object],[object Object]

Employee Engagement ,[object Object],[object Object],[object Object],[object Object]

Team Building ,[object Object],[object Object],[object Object]

Growth Drivers ,[object Object],[object Object],[object Object],[object Object]

10 Rules for Business Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Should? ,[object Object],[object Object],[object Object],[object Object],[object Object]

20 Creative Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(from ideas by Kevin Dugan, Strategic Public Relations - http://prblog.typepad.com/)

Integrating ,[object Object],[object Object],[object Object]

Producing ,[object Object],[object Object],[object Object],[object Object]

Record your show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portable Rigs ,[object Object],[object Object]

Edit ,[object Object],[object Object],[object Object],[object Object]

Edit ID3 tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Upload the file ,[object Object],[object Object],[object Object]

Update your feed ,[object Object],[object Object]

Link to your feed ,[object Object],[object Object],[object Object]

Market your podcast ,[object Object],[object Object],[object Object]

The New Media Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Choices vs. vs. vs. vs. vs. Tell Your Audience Build Community Formal and Instructive Informal and Conversational Command and Control Influence and Persuade Preach Advocate Transmit Engage and Participate

Conversation… ,[object Object],[object Object],[object Object],[object Object],[object Object],This document is protected under a Creative Commons Attribution-NonCommercial-NoDerivs license. No commercial use, no changes. But feel free to share it, post it, print it, or copy it. Original cartoons by Hugh MacLeod (gapingvoid.com). Used with permission. … listen to my podcast… … and watch my videocast

Ncf2006 Podcasting101 V2 (Tin180 Com)

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Ncf2006 Podcasting101 V2 (Tin180 Com)