1.
Mobile Travel Trends
Tine Thygesen
2015
&

2.
Everplaces
Global travel community, most
authentic design & foodie travel tips
TripTale
World’s best travel app builder
for brands and DMOs
How can we help you?

3.
Internet
Internet users growing but slowing
Fastest growth now in difficult markets
Tablets
Rapid growth (+52% units)
Mobile Data Traffic
Accelerating growth (+81%)
Video partial driver
Technology headlines

4.
Still plenty of smartphone growth ahead

5.
Social trends: Visual networks1.8b photos uploaded and shared a day
Photo networks rapid growth
1.8B photos uploaded
& shared per day

6.
* One2Few instead of One2Many
* Short message lifetime
* Short sharing window (50% in 6.5h Twitter / 9h Facebook)
(lot!) more messaging, privately

7.
Yik Yak:
* all from 2.5km radius
* No friends, from all
Facebook also building
something. Google
changed + to allow handles
(@tahitahi)
Brand new:
Anonymity
networks

8.
Advertising: Print over-represented, mobile under-
represented
% of Time Spent in Media vs. % of Advertising Spending, USA 2013

9.
Vogue / Photographer
Mario Testino
Food Republic / Chef
Tom Colicchio
Estee Lauder / Model Hilary
Rhoda
Burberry / Instagrammer
@mikekus
#takeover
Hand your instagram
account to a
representative for a
week.
‣ New audience
‣ Engagement
‣ Transparency

10.
Mobile payment going big
Here comes Apple Pay:
Pay in physical stores and in apps
with one touch
Visa, MasterCard, American Express, Bank of America, Capital One, JPMorgan Chase, Citi, and Wells Fargo,
‣ Tiny fees
‣ Strong partners
‣ Privacy
‣ Secure

11.
One click to buy

12.
Go pro: Personal video camera. Initially for surfers. Sold 3.8 million 2013
Used by Hollywood directors, NFL, The Rolling Stones. Police & U.S. military.
Life logging:
Rise of wearable trackers
Narrative Clip: Photo every 30 seconds, remembers geolocation, date and time.
Apple Health Kit: Apps send and collect gathered health data.
New streams of data enters travel marketing

13.
http://youtu.be/OrbSRLiIdOk
A GoPro experience is unlike
another camera...

14.
86%
(total 2.42h/day - Flurry, Mar14)
Apps growing importance
of time on mobile
spent in apps
New trends:
‣ Single purpose apps (slimmer, faster)

15.
Invisible apps
Apps you use rarely, or
don’t even notice, will be
used more
- Background tracking
- Health Kit
- App extensions

16.
Select my room
Hilton rolled out ‘
Choose Your Room’ feature in
HiltonHonors app. Also has
mobile check-in / out
Out in 4,000 global properties
by end 2014
Also up-selling opportunity

17.
Rise of the
silent traveler
A lot of visitors will buy more/ be happier if they can
be serviced 100% online

18.
Copenhagen & Edinburgh
Airport, Spring Air & Virgin
Atlantic.
‘We reduce amount of
paper managers need to
carry... ‘and because
devices are hands-free,
managers are not
focusing on a screen but
engage better with
passengers.’
Google Glass
to improve
customer service
Copenhagen Airport

19.
Other interesting technology for travel and
marketing
Crypto currencies (Bitcoin)
Commerce everywhere on mobile
Big data speeds up (34% useful, 7% tagged, 1% useful)
TV/video (apps replacing channels, multi use, personalized)
Google Physical Web / Beacons

20.
Sum up, most important for travel
Mobile payments is now
Marketing on: Visual + One2Few
Technology (Google Glass, Apps) used in service
More time in apps
Self tracking

21.
By Tine Thygesen, @tahitahi
Thank you!
Considering an app for your
business? Contact
chris@triptale.net for great
help!
&

22.
Sources
Go pro:
http://www.theguardian.com/technology/2014/oct/04/rise-of-gopro-wearable-cameras
KPCB / Mary meeker
http://s3.amazonaws.com/kpcbweb/files/85/Internet_Trends_2014_vFINAL_-_05_28_14-_PDF.pdf?1401286773
http://www.fool.com/investing/general/2014/10/06/apple-pay-vs-google-wallet-why-apple-inc-will-win.aspx
http://www.dailymail.co.uk/travel/article-2661519/Google-Glass-Copenhagen-Airport-airport-trial-use-
wearable-tech.html
http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/http://
techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/
Physical web:
http://google.github.io/physical-web/?
utm_content=buffercabf9&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer