1. 1
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers

2. 2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy

3. 3
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Revolutionizing
Retail Strategy
Unified Approach to
Underpin Performance

4. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
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Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist

5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
STUART CLAY
Director of Commerce
Strategic Services
KEVIN WEISS
VP of Retail Media

8. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
✓ streamline execution ✓ measure impact
✓ unlock insights
Connecting walled garden media & complex data so marketers can easily
The only omnichannel platform designed for performance advertising
on the highest-engagement, highest return consumer touchpoints

9. Agenda
● Current State of Retail Media
● Structuring Your Efforts for Success
● Building a Solid Performance Foundation
● Cross-Channel Advertising Execution at Scale
● Q4 Advertising Considerations
9

10. At how many retailers are your
products sold?
● Less than 3
● Between 3-5
● Between 5-8
● More than 8
POLL

11. The Current State of
Retail Media

12. Top
Retail
Media
Networks
12
My brain
hurts…

13. Structuring For Success
THE FOUNDATIONAL ELEMENTS OF A SUCCESSFUL RETAIL MEDIA PROGRAM
13
OPTIMIZATION
● Rinse or Repeat
● Build Continuity
● Expand Education
● Test & Learn
● Refine Strategy
SCIENCE
● Tech Stack
● Measurement
● Budget
● Timing
● Goals
● Channel Capabilities
ART
● Audiences
● Ad Types
● Analysis
● Execution
● Review: Tweak or Pivot
● Partnerships
SCIENCE ART

14. Aligning Your Efforts With The Channels of Most
Opportunity
14
QUESTION EXAMPLES
What is your advertising intent?
Channel relationships (JBP), Drive sales/roi, Brand awareness,
New product launch, In-Store play
What are your advertising KPI goals? Why?
And, What does success look like?
ROAS (3:1), Reach (Max Imp.), SOV (Rank improvements)
What is your budget? For how long? Open, Capped
Any AdType guard rails for this budget? Search only, Search+Display, Display+Programmatic, etc…
What is your retail specific in-store reach? WM (2,000 stores), TGT (National), none
What are your channels of priority? Why? Walmart - Largest growth opportunity & new brand launch

15. Building a Solid Foundation
15
INNOVATION
4
RETAIL MEDIA DISPLAY
3
RETAIL MEDIA SEARCH
2
OPERATIONAL
1
1. OPERATIONAL
Set up, assortment and fulfillment -
marketplace, online and in store. Share of
voice & shelf, PDP pages and assets.
2. RETAIL MEDIA SEARCH
○ Sponsored Products
○ Sponsored Banners
○ Keyword, category & audiences
3. RETAIL MEDIA DISPLAY
○ Onsite banners
○ Off Site banners (DSP or managed)
○ CTV/OTT
○ Social media, Shopping
4. INNOVATION
○ Retail Media is constantly evolving.
We’re always testing out new concepts.
Examples: influencer, livestream,
affiliate, pick up/delivery, video

16. Ensuring Operational Readiness As We Approach Q4
Priority Context
Inventory & Assortment Having adequate inventory for key assortment to meet customer demand is essential.
Best Pricing Make sure to provide competitive pricing to entice customers to convert.
Fast Shipping If possible, provide customers with free 2 Day shipping. Also consider Walmart Fulfillment Services (WFS).
Quality Content Utilize the Listing Quality dashboard(s) and ‘Walk the Shop’ to ensure stellar customer experience
Customer Service Respond to customer inquiries within 24 hours to promote their satisfaction.
Seamless Returns Provide customers with the option for free online or in-store returns.
16

17. Consolidating Efforts For Performance & Scale
17
Positive
Selling History
& Metrics
Proactive
Product &
Keyword
Bidding
Campaign
Structure &
Targeting
Robust and
accurate
Content &
Inventory
Holistic
Analytics &
Reporting
Unified Platform
for Omnichannel
Marketing
Catalog
Syndication for
Scale
Competitive
Pricing &
Fulfillment
Operations
Advertising

18. Cross-channel advertising
execution at scale

19. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence

20. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence

21. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Establish guardrails to protect
company revenue and margins
from unhealthy media spend
A numerical measure by which any
product can be analyzed, including
internally agreed upon definitions of
above and/or below line costs
And more…
GROSS MARGIN TARGET ROAS
TACOS TARGET CPA
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence

22. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Assess retail media efforts in
the context of elevated KPIs and
holistic business objectives
A subjective measure by which a
brand’s performance can be
assessed against its true north goal
(eg, total sales, total share, net profit)
And more…
SHARE
MARKETING CLOUD NET PROFIT
JBPs
Establish guardrails to protect
company revenue and margins
from unhealthy media spend
A numerical measure by which any
product can be analyzed, including
internally agreed upon definitions of
above and/or below line costs
And more…
GROSS MARGIN TARGET ROAS
TACOS TARGET CPA
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence

23. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Budget Pacing
Typical budget pacing management
■ Multiple reports need to be joined from different
publishers, which takes time and may result in
apples to oranges comparisons
This proprietary presentation is given for general informational purposes only

24. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Budget Pacing
Typical budget pacing management
■ Multiple reports need to be joined from different
publishers, which takes time and may result in
apples to oranges comparisons
Centralized budget pacing management
■ Data is already joined, accelerating speed to
insight and insight to action using apples to
apples comparisons
This proprietary presentation is given for general informational purposes only

25. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Retail Network
Retail Network
Retail Network
Retail Network
● 3rd party bid tool + retail aware rules algo optimization for SP, SB
● Publisher black box + rules algo optimization for SD, DSP
● 3rd party bid tool + retail aware rules algo optimization for SP, SB, SV
● Publisher black box for Onsite and Offsite Display
● Optimized Bidding publisher black box for SP
● Publisher black box for Display
● Goals based bidding publisher black box + kw blacklist for SP
● Publisher black box for Display
● Rules algo optimization + granular entities for SP
● Publisher black box for Display
Using an array of bid optimization methods
Use the Most Advanced Technology Available
● Publisher black box for SP + limited targeting parameters to define

26. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Test & Learn
Typical test & learn methodology
■ Tests are conducted in silos, if done at all and
learnings are siloed within each retailer /
retail media network
This proprietary presentation is given for general informational purposes only

27. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Test & Learn
Typical test & learn methodology
■ Tests are conducted in silos, if done at all and
learnings are siloed within each retailer /
retail media network
Centralized test & learn method
■ Tests are conducted in a centralized location,
and successful tests are scaled to multiple
retailers / retail media networks
This proprietary presentation is given for general informational purposes only
!
!

28. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
Holistic Approach

29. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
Holistic Approach Advanced Tech

30. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
● Leverage pre- and
post- tests, AB tests
to analyze
performance
differences across
channels, ad types,
campaigns, keywords
● Identify and deploy
the better strategy
during shopping
events to ensure
better performance
Holistic Approach Advanced Tech Test & Learn Approach

31. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
● Leverage pre- and
post- tests, AB tests
to analyze
performance
differences across
channels, ad types,
campaigns, keywords
● Identify and deploy
the better strategy
during shopping
events to ensure
better performance
Holistic Approach Advanced Tech Test & Learn Approach Data-Backed Activation
● Activate on data
beyond advertising
metrics such as SOV,
competitive insights,
keyword intelligence,
sales data
● Build a competitive
strategy based on
competitor activities
and changes with
automated actions
and alerts

32. 32
Key Takeaways
32
Let selling goals and advertising intent steer holistic Retail Media prioritization
Use the most advanced technology available from each retailer/RMN to drive performance
Ensure advertising efforts are structured for success, starting with operational soundness
Centralize Retail Media performance so you can convert insights to action more quickly

33. Schedule Your
Consultation
with a Retail Media
Expert

34. Q&A
STUART CLAY
Director of Commerce
Strategic Services
KEVIN WEISS
VP of Retail Media

35. 35
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE
➜

36. 36
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy

37. 37
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Thank you!