UX/Behavior Design Analysis of Dropbox App

1. Behavior Design Analysis
for the Dropbox App new user
onboarding - open loop
Analysis conducted by The Chapa Twins

2. Behavior Design Analysis Rubric
Trigger
[1=there is a trigger,
0=no trigger]
Self-triggered
Others I like/ know
System or complete
stranger
Ability
[3=very easy,2=fairly
easy,1=difficult, 0=very
difficult]
Time
Money
Physical Effort
Psych Effort
Social Accept
Routineness
Attention
Motivation
[3=very motivated,2=fairly
motivated,1=not very
motivated, 0=unmotivated]
Seeking
Fear/Loss
Grief/Despair/Belong
Anger/Rage
Play/Joy
Nurturing/Care
Sexuality/Attraction
Score using type and score value for each of MAT elements. Motivation is weighted
less, according to Fogg Model that Trigger and Ability stronger correlations with
behavior. Total score for each step can be charted as likelihood of behavior.

3. Trigger: Welcome page reminding
me this is Dropbox –storage service
Trigger: “standard” sign in Trigger: One click upload of photos
Motivation: 2, intrigued – one click
archiving
Ability: 2, easy – unsure what
difference is between “only wi-fi”
and “wi-fi +cell”
Motivation: 2, anticipation for
accessing files easily
Ability: 2, click on the “Next”
button - why so small?
User Action: Clicks “Next”
Motivation: 2, motivated to sign in
Ability: 2, do I remember my
password? Primary button is “Sign
In”
User Action: Inputs credentials,
clicks “Sign In”
User Action: Clicks ”only w-fi”
Dropbox App Analysis

4. Trigger: View similar to desktop
experience of DropBox
Motivation: 3, arrived at what I
came for
Ability: 3, nearly the same view as
on desktop
Trigger: Camera Upload Push
Notification
Motivation: 3, Screen prior clicked
to proceed to upload photos
Ability: 2, what is difference
between “only wi-fi” and “wi-fi +
cell” . Gives me pause.
Trigger: Upload photos in one click
Motivation: 2, one click camera
upload – maybe want to save photos
‘securely in cloud’ outside of
phone/tablet
Ability: 3, one button on screen
User Action: Clicks on file User Action: Clicks “Enable Camera
Upload”
User Action: Clicks the “Only Wi-Fi”
or “wi-fi + Cell” button

5. Trigger: Push Notification Request
Motivation: 1, unclear why I would want
push notifications from Dropbox
Ability: 2, standard push request frame
User Action: Clicks “Don’t Allow”
Trigger: My photos in small thumbnails
Motivation: 2, seeing photos may lead me
to click on photo I want to see full-size
Ability: 3, clear that when I click the
image will become the full screen
User Action: Click on Photo

6. Trigger: Mark favorite files -
Motivation: 1, files accessible off-
line – don’t want to think about
favorite files
Ability: 1, why is arrow to proceed
so small?
Trigger: ‘standard’ settings view -
UNLINK.
Motivation: 1, nothing – unless
came here with specific task intent
Ability: 1, feel like im being
prompted to UNLINK my device –
why not encourage UPGRADE? Or
“TELL FRIENDS”?
User Action: Clicks “Next” User Action: No further navigation

7. Prompts sign-in
Appreciation – Quickly get to what
I came for – file access
Mailbox new user onboarding - open loop
Trigger!
Need desktop
Dropbox „on
the go‟
2. Sign In
(neutral) –
Expecting some
sort of on-
boarding – how
long before
access to files?
3. User clicks on another button
bottom of screen
(unsure, why click on these
buttons?)
1. Clicks past the first intro
that cues user this is
Dropbox – file
storage(familiarity)
“Landing page” for
3 buttons bottom
of screen: 2
functions + settings
4. Only navigation is to files –
rest is self-discovery (why
would user „explore‟?)
3 screens before able to get to the app use. Reward: being able to enjoy same great
experience as desktop Dropbox

8. HIGH PROBABILITY OF ENGAGEMENT
LOW PROBABILITY OF ENGAGEMENT
HIGH PROBABILITY OF ABANDONMENT
How scores may be graphed in a line graph against likelihood of engagement.
The shaded areas, High prob engagement/ Low prob engagement/ High prob
abandonment, would result from our collective assessment of the lowest MAT
scores that correlate to the most vulnerable points in the App’s engagement
strength.
0
1
2
3
4
5
6
7
trigger ability motivation total