Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.

1. Taking Advantage of Social
Media the Right Way

2. What’s the Point of Social Media?
• To gain website traffic and online attention that ultimately
leads to a conversion.
• A conversion can be:
• A lead
• A sale
• A like/follow
• An email subscription
• A sign up
• And more

3. Social Media is Great For:
• Constant customer communication
• Building trust among potential and
current customers
• Building a loyal following inside and
outside of your local area

4. Social Media is NOT Great For:
• Specific industries, products, and services
• Constant sales, discounts, or promotions

5. Social Media Requires SMART Goals

6. SMART Social Media Goal Example
• “We aim to increase leads by 10% over a 6 month period using Facebook
advertising campaigns and lead tracking metrics.”
• Specific — Every aspect of the goal is detailed.
• Measurable — Can easily measure the increase in sales from the start of the
campaign to the end of the campaign.
• Attainable — It is possible to achieve this goal. If the time constraint was shifted to 6
days, that would be another story.
• Relevant — The goal is relevant to the entrepreneur’s business goals.
• Timely — The goal has a realistic end date, creating accountability.

7. Channels Available to Small
Businesses
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Google+
• Snapchat
• Slideshare
• YouTube
• Tumblr
• Vine
• Reddit
• Periscope
• Flickr
• Soundcloud
• And More

8. Does This Mean Your Business
Should Use Every Social Media
Channel Available?

9. You Don’t Need to Use Every Network
• In fact, it’s better if you choose a handful of networks and
stick to them!
• Where is your audience online?

10. Facebook
• Great For:
• Connecting with customers
• Providing valuable content
• Reaching a majority of your audience
• Targeting specific segments of your audience
• Posting relevant content that ignites a conversation
• Not Great for:
• Constant sales/discounts/purely promotional content
• Certain industries such as manufacturing, utilities, and more

12. Twitter
• Great For:
• Distributing content such as blogs, articles, press, videos,
infographics, and more.
• Quickly connecting with customers.
• Acting as a customer service outlet.
• Answering customer questions/needs in a timely manner.
• #Hashtags and hashtag searches
• Not Great For:
• Minimal posting/sharing
• Specific industries such as manufacturing, utilities, etc.

14. Pinterest
• Great For:
• DIY Content
• Home/Garden/Crafts
• Sharing High Quality Imagery
Content
• Not Great For:
• Extremely professional industries
such as accounting, attorneys, etc.
• Non-visual contents

15. LinkedIn
• Great For:
• Professional networking
• Sharing content within your industry
• Developing sales through B2B
connections
• Not Great For:
• Fun, laid back content and imagery
• Connecting with your audience
• B2C industries

16. What and When to Post

17. Follow the 80/20 Rule for Posting
•80% of your published content should be
informational/intriguing/entertaining/relevant
•20% of your content should be promotional/sales
oriented.
• Any more or any less of either will hinder your ability to
accomplish a goal with social media.

18. When to Post?
• Several tools will tell you when the majority of your
audience is online, including:
• Facebook Insights
• Tweriod (Find out when your Twitter audience is online)
• Twitter Insights for Business
• LinkedIn Company Insights
• Frequency?
• Test it out! No more than 1-2 Facebook posts and 3-5 Tweets in a
day. Any more is excessive and irritating to your audience.

19. Do I Really Need to
Advertise on Social Media?

20. YES!

21. Organic Reach is Dead
• Facebook killed Organic Reach a while ago, and Twitter
just rolled out an algorithmic feed.
• Advertising will put you in front of the audience that
NEEDS your service and that you WANT as customers.
• Regular social media posting does not have the power to
help you accomplish your goal.

22. Recap
• Social media efforts need to accomplish a SMART goal.
• Social media is great for some industries, and terrible for
others.
• You don’t need to use every social media network
available.
• Use the 80/20 rule for posting content and schedule posts
for the appropriate times.
• Advertise!

23. Any Questions?

24. Free Social Media Analysis
Call us at 615-890-3600 and mention this seminar for a free
analysis of your social media marketing efforts.