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3/25/16, 2:02 PMFarm to Table | WOBBLY CART FARM | Washington Restaurant Association | Our mission is to help our members succeed
Page 1 of 3http://warestaurant.org/blog/farm-to-table-wobbly-cart-farm-2/
What are you looking for?
March 14, 2016
Farm to Table | WOBBLY CART FARM
Joseph Gabiou, co-owner of Wobbly Cart Farm, spends his days growing organic vegetables on 10 acres beside the
Chehalis River. As a small farm, Wobbly Cart remains very active at the Olympia Farmer’s Market – appearing 5 days
per week.
Their direct-to-consumer sales make up about 50% of their overall business. CSA shares, and their work with a few
local food co-cops, account for another 25% of their income. The last 25% of their sales comes from wholesale.
So far, Wobbly Cart Farm’s hasn’t found much success selling produce to local Olympian restaurants. Joseph claims
that the use of seasonal menus (which are based around using produce that’s in its natural harvest season) is rare
in Olympia. Although admittedly challenging, Joseph feels that seasonal menus are embraced more often by
restaurants in Portland — like Ned Ludd, Lovely’s Fifty Fifty, Screen Door, and 3 Doors Down Café & Lounge – which
all take pride in menus which change every week. Despite the distance, Wobbly Cart Farm’s business in Portland is
steady enough to merit the 100-mile delivery in person.
Beyond issues of simple business, Joseph wasn’t too interested in entertaining a discussion about farm-to-table
ideology. After laboring to get a sense of Wobbly Cart’s relationship to the farm-to-table movement, Joseph
eventually addressed my nagging questions with a bracingly nonchalant overview of what he and his crew do: “We
just hang out and grow food. We put it in a truck and bring it to people who want it. It’s how it works”. My probing
inquisition aimed at rattling loose deep revelations from the thunder headed dynamo of Platonic truths finally
culminated in this painfully plain statement. And yet despite my unresolved farm-to-table wringer, Joseph’s
barefaced feedback somehow satisfies.
It’s not that Joseph isn’t concerned about the farm-to-table movement, its values, or the people that it affects; it’s
0 0 0 0
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3/25/16, 2:02 PMFarm to Table | WOBBLY CART FARM | Washington Restaurant Association | Our mission is to help our members succeed
Page 2 of 3http://warestaurant.org/blog/farm-to-table-wobbly-cart-farm-2/
CATEGORIES: PROGRAMS, WRA BLOG, WRA BLOG -
HEALTHY EATING, WRA BLOG - SUSTAINABILITY
TAGS: FARM TO TABLE, FOOD SOURCING, HEALTHY
EATING, NUTRITION, SUSTAINABILITY
just that Joseph already does what he enjoys: growing healthy food. Regardless of the theoretical underpinnings of
the farm-to-table movement, of the trending popularity of some of its values (freshness, organic, etc.), or of the
challenges that small farms face, Wobbly Cart Farm will continue to produce quality product. Joseph’s livelihood
may depend upon the consumer, but his happiness most certainly does not. For him, the rewards are in the
process. Just farm.
By Todd Gruel
RELATED ARTICLES
Washington state’s staggering
deficit puts the business
community at risk
New York City to Implement
Voluntary Sodium Reduction
WRA Seattle Chapter Salutes Law
Enforcement Bravery
LABOR DEPT. DROPS UNIONIZATION BOMBSHELL
Restaurateurs and other employers who hire a
consultant to advise them during a union-organizing
campaign will be required under a new U.S.
Department of Labor rule to reveal what the hired
third parties recommend. The new disclosure
requirement extends to communications between
the employer and the consultant, meaning the
strategies and tactics for staying union-free have to
be made available to labor organizers. (Restaurant
Business)
MARCH 24, 2016
The Food Safety Modernization Act is Here… Are
You Ready?
The FDA’s Food Safety Modernization Act (FSMA) is
here, and all food manufacturers are required to
comply within the next couple of years. A recent
benchmark revealed that companies are largely
unprepared. Here are some basics for getting started.
(Viewpoints on Innovation)
MARCH 24, 2016
Chefs forge a new fast-casual business model with
Locol
Celebrity chefs Roy Choi and Daniel Patterson
launched Locol in the low-income Watts
neighborhood of Los Angeles to provide affordable,
nutritious meals and create jobs for locals who are
learning to cook on the job. The eatery launched in
January and within a few weeks it was serving about
700 meals daily. (Fast Company)
MARCH 24, 2016
SnapChefs serves up workers for kitchens short on
staff
Culinary staffing service SnapChefs has screened,
interviewed and trained 1,000 people to fill
temporary foodservice jobs since founder Todd
Snopkowski launched the business 15 years ago.
Demand for the service is on the rise as the labor
market tightens, and the Boston-based company
plans to franchise, he said. (Boston Globe)
MARCH 24, 2016
McDonald’s embraces digital in step-by-step
business overhaul
The digital transformation under way at McDonald’s
is part of a larger marketing drive that entails taking
incremental steps rather than making huge leaps,
said Chief Marketing Officer Deborah Wahl. But
digital is uniquely vital among the many parts of the
business overhaul, Wahl said, adding, “We realized
that it can’t be just one of these things; it has to be
every single thing.” (CMO)
MARCH 24, 2016
3/25/16, 2:02 PMFarm to Table | WOBBLY CART FARM | Washington Restaurant Association | Our mission is to help our members succeed
Page 3 of 3http://warestaurant.org/blog/farm-to-table-wobbly-cart-farm-2/
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Farm to Table 10 | WOBBLY CART FARM | Washington Restaurant Association

  • 1. 3/25/16, 2:02 PMFarm to Table | WOBBLY CART FARM | Washington Restaurant Association | Our mission is to help our members succeed Page 1 of 3http://warestaurant.org/blog/farm-to-table-wobbly-cart-farm-2/ What are you looking for? March 14, 2016 Farm to Table | WOBBLY CART FARM Joseph Gabiou, co-owner of Wobbly Cart Farm, spends his days growing organic vegetables on 10 acres beside the Chehalis River. As a small farm, Wobbly Cart remains very active at the Olympia Farmer’s Market – appearing 5 days per week. Their direct-to-consumer sales make up about 50% of their overall business. CSA shares, and their work with a few local food co-cops, account for another 25% of their income. The last 25% of their sales comes from wholesale. So far, Wobbly Cart Farm’s hasn’t found much success selling produce to local Olympian restaurants. Joseph claims that the use of seasonal menus (which are based around using produce that’s in its natural harvest season) is rare in Olympia. Although admittedly challenging, Joseph feels that seasonal menus are embraced more often by restaurants in Portland — like Ned Ludd, Lovely’s Fifty Fifty, Screen Door, and 3 Doors Down Café & Lounge – which all take pride in menus which change every week. Despite the distance, Wobbly Cart Farm’s business in Portland is steady enough to merit the 100-mile delivery in person. Beyond issues of simple business, Joseph wasn’t too interested in entertaining a discussion about farm-to-table ideology. After laboring to get a sense of Wobbly Cart’s relationship to the farm-to-table movement, Joseph eventually addressed my nagging questions with a bracingly nonchalant overview of what he and his crew do: “We just hang out and grow food. We put it in a truck and bring it to people who want it. It’s how it works”. My probing inquisition aimed at rattling loose deep revelations from the thunder headed dynamo of Platonic truths finally culminated in this painfully plain statement. And yet despite my unresolved farm-to-table wringer, Joseph’s barefaced feedback somehow satisfies. It’s not that Joseph isn’t concerned about the farm-to-table movement, its values, or the people that it affects; it’s 0 0 0 0 Previous Videos GET THE MOST OUT OF THIS WEBSITE! Government Affairs regulations labor minimum wage technology labor costs Weekly newsletter Washington Restaurant Weekly Seattle best practices market watch advocacy Tacoma cost savings training health care operations industry trends Liquor Education Foundation Dine NW paid sick leave safety human resources ACA industry leaders ProStart affordable care act marketing digital marketing healthy eating Awards WRA events nutri tion consumer trends payments GAC LCB tax es legislative session 2015 workplace safety restaurant workforce sustainability KEYWORD TAGS INDUSTRY NEWS RECENT EVENTS FULL SERVICE QSR LODGING NEWS ADVOCACY PROGRAMS RESOURCES TRAINING MEMBERSHIP EVENTS Home Foodservice Show Marketplace ServSafe Retro Contact LoginAbout WRA Join/Renew
  • 2. 3/25/16, 2:02 PMFarm to Table | WOBBLY CART FARM | Washington Restaurant Association | Our mission is to help our members succeed Page 2 of 3http://warestaurant.org/blog/farm-to-table-wobbly-cart-farm-2/ CATEGORIES: PROGRAMS, WRA BLOG, WRA BLOG - HEALTHY EATING, WRA BLOG - SUSTAINABILITY TAGS: FARM TO TABLE, FOOD SOURCING, HEALTHY EATING, NUTRITION, SUSTAINABILITY just that Joseph already does what he enjoys: growing healthy food. Regardless of the theoretical underpinnings of the farm-to-table movement, of the trending popularity of some of its values (freshness, organic, etc.), or of the challenges that small farms face, Wobbly Cart Farm will continue to produce quality product. Joseph’s livelihood may depend upon the consumer, but his happiness most certainly does not. For him, the rewards are in the process. Just farm. By Todd Gruel RELATED ARTICLES Washington state’s staggering deficit puts the business community at risk New York City to Implement Voluntary Sodium Reduction WRA Seattle Chapter Salutes Law Enforcement Bravery LABOR DEPT. DROPS UNIONIZATION BOMBSHELL Restaurateurs and other employers who hire a consultant to advise them during a union-organizing campaign will be required under a new U.S. Department of Labor rule to reveal what the hired third parties recommend. The new disclosure requirement extends to communications between the employer and the consultant, meaning the strategies and tactics for staying union-free have to be made available to labor organizers. (Restaurant Business) MARCH 24, 2016 The Food Safety Modernization Act is Here… Are You Ready? The FDA’s Food Safety Modernization Act (FSMA) is here, and all food manufacturers are required to comply within the next couple of years. A recent benchmark revealed that companies are largely unprepared. Here are some basics for getting started. (Viewpoints on Innovation) MARCH 24, 2016 Chefs forge a new fast-casual business model with Locol Celebrity chefs Roy Choi and Daniel Patterson launched Locol in the low-income Watts neighborhood of Los Angeles to provide affordable, nutritious meals and create jobs for locals who are learning to cook on the job. The eatery launched in January and within a few weeks it was serving about 700 meals daily. (Fast Company) MARCH 24, 2016 SnapChefs serves up workers for kitchens short on staff Culinary staffing service SnapChefs has screened, interviewed and trained 1,000 people to fill temporary foodservice jobs since founder Todd Snopkowski launched the business 15 years ago. Demand for the service is on the rise as the labor market tightens, and the Boston-based company plans to franchise, he said. (Boston Globe) MARCH 24, 2016 McDonald’s embraces digital in step-by-step business overhaul The digital transformation under way at McDonald’s is part of a larger marketing drive that entails taking incremental steps rather than making huge leaps, said Chief Marketing Officer Deborah Wahl. But digital is uniquely vital among the many parts of the business overhaul, Wahl said, adding, “We realized that it can’t be just one of these things; it has to be every single thing.” (CMO) MARCH 24, 2016
  • 3. 3/25/16, 2:02 PMFarm to Table | WOBBLY CART FARM | Washington Restaurant Association | Our mission is to help our members succeed Page 3 of 3http://warestaurant.org/blog/farm-to-table-wobbly-cart-farm-2/ SPONSORS © 2016 Washington Restaurant Association | Our mission is to help our members succeed. All Rights Reserved. Policies Privacy Statement Contact WRA