A long time ago, in a galaxy not that far away … there were no Facebook algorithms, sponsored tweets or Snapchat Stories. Now, social is complex and as cluttered as an asteroid field.
How can you awaken the force that once made social media so promising? More businesses – large and small – can tap into their employee base. From the C-suite to the cubicle, learn how to turn employees into advocates and transform your brand into a social business that will be the envy of every star system.
These slides are from the January 20, 2016 Social Media Breakfast - Madison event. Jason Waller and Tom Buchheim from American Family Insurance shared key concepts for employee advocacy, whether you run your own shop or are part of a large, galactic empire.
TAKEAWAYS:
• Understand why employee advocacy is important (and why it’s probably already happening where you work).
• Learn how employees and executives alike can help your company reach larger audiences in more authentic ways through social media.
• Hear about the latest technology – some free, some at a price – that can simplify employee social media advocacy efforts.
• Get a check-list to help kick-start your employee social media advocacy program.
18. #SMBMad| @JasonMWaller | @TomBuchheim
Social media marketing
has become a house of
cards, teetering with
lies stacked high since
the dawn of the
social media era.
Augie Ray, CX Research Director at Gartner
19.
20. #SMBMad| @JasonMWaller | @TomBuchheim
Your brand is
disappearing from
consumers' news feeds,
but friends will always
see content from the
people they know,
care and trust.
Augie Ray, CX Research Director at Gartner
29. #SMBMad| @JasonMWaller | @TomBuchheim
Employees with a diverse
Twitter network — one
that exposes them to
people and ideas they
don’t already know —
tend to generate
better ideas.