What Content Marketing Tactics are B2B Marketers Using?

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Only 1 in 8 businesses has an updated blog, and less than 1 in 5 businesses is active on social media platforms like Twitter or Facebook. Additionally, 70% of B2B marketers admit they cannot keep an updated blog. While content marketing tactics like social media, blogs, and articles are commonly used, just 1 in 5 B2B marketers use social media and only 1 in 8 use blogs. Many businesses and B2B marketers are struggling with content marketing and only a small portion are actively using these tactics.

Marketing Business News & Politics

b2b blogging,
content marketing
& social media
www.passle.net

only 1 in 8 businesses has
an updated
blog*

less than 1 in 5 businesses is
active* on twitter or facebook

70% of b2b marketers
admit they can’t keep an
updated* blog

What Content Marketing Tactics are B2B Marketers Using?
100%
90%

80%
70%
60%
50%

40%
30%
20%
10%

0%

20%

17%

16%

16%

15%

15%

13%

13%

11%

11%

just 1 in 5 b2b marketers
use social media

just 1 in 5 b2b marketers
use social media
and just 1 in 8 use blogs

Trawling through business’ websites and
social media profiles to assess their
content marketing activities…

Trawling through business’ websites and
social media profiles to assess their
content marketing activities…
And surveying B2B marketers using an
independent third party…

businesses &
b2b marketers are
really struggling with
content marketing

passle

only 18% of b2b marketers
have even heard of the term
‘content marketing’

passle

and only 11% have
heard of the term
‘inbound marketing’

The State of Business Blogging

passle
better, easier business blogging
www.passle.net

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What Content Marketing Tactics are B2B Marketers Using?

1. b2b blogging, content marketing & social media www.passle.net

2. b2b blogging, content marketing & social media www.passle.net

3. passle

4. passle

5. only 1 in 8 businesses has an updated blog*

6. less than 1 in 5 businesses is active* on twitter or facebook

7. 70% of b2b marketers admit they can’t keep an updated* blog

10. passle

11. What Content Marketing Tactics are B2B Marketers Using? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 20% 17% 16% 16% 15% 15% 13% 13% 11% 11%

12. just 1 in 5 b2b marketers use social media

13. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs

14. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs

15. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs

16. Trawling through business’ websites and social media profiles to assess their content marketing activities…

17. Trawling through business’ websites and social media profiles to assess their content marketing activities… And surveying B2B marketers using an independent third party…

18. Trawling through business’ websites and social media profiles to assess their content marketing activities… And surveying B2B marketers using an independent third party… give us almost exactly the same result

19.

20. businesses & b2b marketers are really struggling with content marketing

21.

22. passle

23. passle only 18% of b2b marketers have even heard of the term ‘content marketing’

24. passle and only 11% have heard of the term ‘inbound marketing’

25.

26. most businesses just aren’t doing it

27. The State of Business Blogging passle better, easier business blogging www.passle.net

What Content Marketing Tactics are B2B Marketers Using?

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