On June 14, 2019, Tom Haak of the HR Trend Institute (https://hrtrendinstitute.com) gave a presentation at the Employee Experience Program. These are the slides he uesed.
17. Personalization
The act of tailoring an experience or
communication based on information a company
has learned about an individual
Personalization: company tailors
Customization: employee tailors
18. Basic human needs (Robbins/ Maslow)
•Certainty
•Variety
•Significance
•Love and attention
•Growth
•Contribution
39. • First the basics right!We need to clean up the mess!
• First we need to implement our BIG HR system that can do everything
• We need more capacity
Speed: pitfalls and excuses
45. Area Customisation Personalisation Speed
Profile
Sourcing
Selection
Onboarding
First assignment
Development
Opportunities forTalent Sourcing
46. • Good times for HR
• Impact can be a lot bigger
• Don’t forget the basic principles
• It’s not technology vs people, but technology and people
• Keep moving
• Don’t forget: HR is about people
Summary
47. - Link via LinkedIn
- hrtrendinstitute.com
- Twitter: @tomwhaak
- Flipboard:The Future of HR
- Pinterest:The Future of HR
47
51. HR slow. Why?
• Lack of imagination
• Caught in old mental models
• Working on the ultimate solution
• Submissive
• Risk averse
• Love pilots
• Business cases poor
• NIH
52. Some considerations
1. The “Ultimate Solution” is an illusion
2. Make sure the basics are in order
3. Keep moving and experimenting
4. Work in partnership with the solution provider
5. Tackle the most urgent issues
6. Do not build yourself
7. Consider the employee expectations
53. Some criteria
• Speed
• Consumer grade technology
• Fun
• Positive user experience (simplicity)
• Trust
98. Performance: not a Bell curve,
but a Power Law distribution
Performance
Number of people
99. Old
• slow
• top-down [manager > employee]
• paternalistic
• organizational driven [org > boss > employee]
• ratings
• complex
• actionable?
• connected to pay
99
100. What we see today
yes
• frequency up
• use of apps
• multi-rater
• moving away from ratings
• ”good conversations”
• superficial
• relying on humans
• internal focus
?
• granular feedback?
• use of technology?
• performance consulting?
• transcend org boundaries?
100
Performance
Consulting
108. Mensen in mijn netwerk
Learning Management System
Assessment
• Kan ik mijn werk beter
doen?
• Kan ik iets nieuws leren?
Micro Learning
Oplossingen
Wie/ Wat kan mij helpen?
Content
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