An Infographic-rich presentation. Art & User Experience combine to create the next level of engagement in digital sales aids.

1. PERSUASION by DESIGN
THE NEXT LEVEL OF ENGAGEMENT IN DIGITAL SALES AIDS

2. Data
Visualization
User Experience
Design an engaging
experience that attracts
and maintains attention
for maximum absorption,
& persuasion.
Reaching A Higher Degree of Effectiveness
75%

3. DATA VISUALIZATIONS

4. Humans are visually wired
Almost 50% of our
brains are involved
in visual processing
50%
Over 70% of all
sensory receptors
are in our eyes
70%

5. Data Visualizations help combat information overload
We receive 5x as much information daily
as we did in 1986
1986 2014
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6. Infographics & data visualizations counter
information overload with greater engagement
80%
Researchers found that color visuals increase
the willingness to read by 80%

7. When it comes to comprehension rates
of medicine labels:
!
There’s a 95%
comprehension of
labels with pictures
There’s a 70%
comprehension of
text only labels

8. People following directions with illustrations
323%
than with only text
perform
BETTER

9. A Wharton School of Business Study Found
67%50%
50% of the audience were
persuaded by a purely
verbal presentation 67% of the audience were
persuaded by a presentation
with graphics

10. ENHANCING THE USER EXPERIENCE

11. 80%
of what they SEE and DO
People Remember…
20%
10%
of what they READ
of what they
HEAR

12. “Tell me
and I forget,
teach me
and I may
remember,
involve me
and I learn.”
- Ben Franklin

13. The combination of UX & ART with hands-on interactive
content creates the most persuasive experiences
Interactive Video
Augmented Reality
Dynamic Data Builds
Onscreen Drawing
Data Capture
& Sharing

14. UX&ART
www.UXandART.com