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Unit 34, Marketing
Videogames
App Icon Creation Top
Tips
 Use bright, complementary colors to draw in the audience you
require. One example of this is ...
Typical Apps For My
Target Audience
BBC iPlayer can stream all
CBBC and CBEEBIES
Programs, which kids will
Appreciate.
Ang...
Types of Players That
Will Play My Game
Type of Player
Killers
Achievers
Socialisers
Explorers
50%
10%
10%
30%
Market Segmentation
Write Up On
Segmentation
My game will be very specific for people, not core, just people
that want to have fun. A very eas...
6 Design Prototypes
Feedback on initial ideas
for app icon designs
Most people said they preferred the Pacman design
because it was comical, h...
Designing a Black and
White Version Of My Logo
Making My Greyscale
Design.
Greyscale Design
My greyscale prototype of the icon went down really
well, because of using themes of other ideas. I’m
thi...
Merchandise Designs
Choices of merch
I went through many ideas of merchandise I could use.
However I chose the beanie and the t-shirt with a p...
Unit 34 marketing
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Unit 34 marketing

  1. 1. Unit 34, Marketing Videogames
  2. 2. App Icon Creation Top Tips  Use bright, complementary colors to draw in the audience you require. One example of this is the “Angry Birds” icon.  Use valid images, don’t use a picture of a girl if you have a car game and want serious players to come and use your app. Example: Gods Of Drifting.  Use things that will make it stand out, like have an odd shaped icon. Anything that is different is usually popular. One example is “Pool!”  The better the art, the more people will be tempted to downloading an app. If I see an app that has good art, I’ll probably download it. An example of this is “9 Clues: The Secret Of Serpent Creek  If possible use a family face. Or something someone can connect with. People will be much more likely to download a game if they already know the character. Examples: “Sonic The Hedgehog”, “Tapper Out” (which uses the Simpsons). Here I will give 5 top tips to making an app icon, based on what I’ve seen from Apple.
  3. 3. Typical Apps For My Target Audience BBC iPlayer can stream all CBBC and CBEEBIES Programs, which kids will Appreciate. Angry Birds Space Was a sequel to the best selling game, Angry Birds. This is Pretty much the same It just added powers. Jetpack Joyride was game similar to Temple Run And Flappy Bird, but way before then. A lot of kids Bought it when it came out. Kids that like my game would play this because it has a platformer vibe to It. The Cartoon Network app allows you to stream all TV shows from CN With ease Draw Something is an older App, so there is a chance this Might not but on there. However I still know people that play it. It Allowed you to challenge you’re Friends by them having to guess What you’ve drawn Plants VS Zombies is a very Popular phone game, that got DLC, A sequel and better version of it Made for Xbox One, which was more Of a 3PS. The basic idea to leave plants In the way of zombies so they cant get To your house.
  4. 4. Types of Players That Will Play My Game Type of Player Killers Achievers Socialisers Explorers 50% 10% 10% 30%
  5. 5. Market Segmentation
  6. 6. Write Up On Segmentation My game will be very specific for people, not core, just people that want to have fun. A very easy but fun explorative game. Children will like it because its easy, but not very repetitive because of the added power up bonus at the end of each level after defeating a boss. I’ve put it in the mainstream side because I feel with the right boost it could potentially be an addictive fun game. On the pie chart on the 4th slide, I side there would only be 10% of both killers and socializers on there. This is because there isn’t much to win at, a part from a small leaderboard, and some achievements. The achievers will like this game because there is a lot to be rewarded for, with things such as achievements and new power up items, which is why I put 30% on the chart. I thought 50% of people that play my game would be explorers, because here is exploring a player can do, catching special items that will alter gameplay, and defeating bosses to gain new abilities. Certain items make the game easier, but some will make the game almost impossible.
  7. 7. 6 Design Prototypes
  8. 8. Feedback on initial ideas for app icon designs Most people said they preferred the Pacman design because it was comical, however they said that if I could use that with the black and white one then it would have a good effect and memorable look to it.
  9. 9. Designing a Black and White Version Of My Logo
  10. 10. Making My Greyscale Design.
  11. 11. Greyscale Design My greyscale prototype of the icon went down really well, because of using themes of other ideas. I’m thinking of design it with 3 different styles, one bright and vibrant, using the main primary colours, red yellow and blue. Another using a warm effect sticking to the red orange and yellow style, and one that looks cold using blues greens and turquoises.
  12. 12. Merchandise Designs
  13. 13. Choices of merch I went through many ideas of merchandise I could use. However I chose the beanie and the t-shirt with a pocket because that is what is popular these days, I see a lot of people wearing that style of top and the beanie. I figured a current style would be better. My choice of sticker works because I used the same thing that I used for the top. I chose all of these designs because the link back to the app icon.

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