How many of you can embrace the future with confidence when it comes down to getting traction? Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.

1. HOW TO
ACCELERATE
GROWTH HACK
YOUR STARTUP IDEA
WWW.WHATITTAK.ES
W

2. tommasodibartolo.com

3. todiba
#whatitTakes
Tommaso

4. GROWTH HACKING IS THE AGILE
WAY TO RUN MARKETING,
TO INCREASE THE ODDS YOUR
PERSONA TO ENGAGE
W#whatittakestodiba
Tommaso db

5. TEXT
BECAUSE THE TOUCH POINTS
WITH YOUR BUYER PERSONA
WILL BE DIFFERENT

6. GET YOUR PERSONA IN
WAYS THEY WOULDN'T
HAVE EXPECTED

7. USE TOOLS
PERSONAS HAVE
FUN INTERACTING
WITH

8. YOU SAY THINGS
PERSONAS BECOME
CURIOUS ABOUT

9. THE
3
GROWTH HACKING
PILLARS W

10. PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3

11. PAINKILLER
EXERCISE
W1

12. BANANAAAAAAA

13. TEXT
ANOTHER BANANA?
MEET TOO

14. UNIQUE TO A
TARGET AUDIENCE

15. how to become a painkiller?

16. PREPARE TO CONVEY
TO WHOM YOU ARE
UNIQUE
#whatitTakes
#meTooSucks

17. CONGRATULATIONS! NOW WE KNOW WHAT WE ARE

18. PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3

19. RECALIBRATE
YOUR MINDSET
W2

20. START BEFORE YOU START

21. LEAN DEVELOPMENT
1.
SOME
PROSPECTS

22. LEAN DEVELOPMENT BETA
RELEASE
GA
RELEASE
1. 2.
SOME
PROSPECTS
PLAN TO
GET VIRAL

23. LEAN DEVELOPMENT BETA
RELEASE
GA
RELEASE
GO-TO-MARKET
1. 2. 3.
NO TIME
NO MONEY
NO POWER TO PROCEED
SOME
PROSPECTS
PLAN TO
GET VIRAL

24. CREATIVE TRACTION METHODOLOGY
SWAAAG-APP USE CASE

27. THAT’S HOW WE CLOSED OUR
EARLY SEED ROUND

28. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1.
VALUE PROP
VALIDATION
LEAN
DEVELOPMENT
CTM

29. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
BETA
RELEASE
GA
RELEASE
LEAN
DEVELOPMENT
CTM

30. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2. 3.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
LAUNCH
VIRAL LOOP
BRAND AMBASSADORS
BETA
RELEASE
GA
RELEASE
GO-TO-MARKETLEAN
DEVELOPMENT
CTM

31. START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL

32. SALES MARKETING
MANAGE &
SCALE

33. ROLODEX IS OLD
SCHOOL

35. TEXT

37. WWW.WHATITTAK.ES

38. TEXT

39. TEXT

40. HTTPS://WWW.MAKESMAIL.COM/

41. TEXT

42. START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL
GIVE BEFORE YOU ASK

43. PITFALL #1
We have an awesome tool that
does it all and you can benefit
from it.
Do you have 20 minutes
… or … Try it out!

44. TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiosity build confidence
value ladder

45. TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiositybonding
to increase
conversion rates, the
ask comes after you
provided initial
value
value ladder

46. TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
inclusive activities
make your persona
feel part of your
brand
build confidence
GIVE FIRST
value ladder

48. DO THINGS OTHER DON’T
#brandExperience

49. DO THINGS OTHER DON’T
#bond

50. take your target
audience
BEYOND what
they expect to
get from your
product
FEATURES /
BENEFITS
MEP
Minimum
Expected
Product
EMOTIONS Brand
Experience
+
W

51. PEOPLE DON’T BUY
STUFF - THEY BUY WHAT
STUFF DOES WITH THEM
#whatitTakes
#GiveBeforeYouAsk

52. EPIC! NOW WE FEEL PREPARED

53. PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3

54. STOP SPRAYING
AND PRAYING
W3

55. BUILD A FUNNEL

56. BUILD AN EXPERIENCE
GIVE
Why should your user engage?

57. GIVE What do you need to convey for your persona to engage?

58. TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
LUNCH AND LEARNS
roll out this
campaign through
out the entire funnel
build confidence
GIVE FIRST
value ladder

59. ACQUISITION Where to find the persona?

60. ACQUISITION HACK
linkedIN advanced filter
Role
Industry
Company Size
Location
hunter.io
export
GPZ Campaign
mailshake drip campaign
1
2 3
4

61. ACQUISITION HACK
300+ channels to
launch a startup

62. ACTIVATION What action do you want your persona to undertake?

63. ACTIVATION HACKS
1
2
Drift App
get eMail
Webinarjam
scarcity strategy

64. RETENTION Why would the persona motivate to come back?

65. RETENTION
Branch.io
Deep link your offer to increase conversions
1
2
Bluejeans
Facebook LIVE with multiple parties to create a great experience

66. REVENUE How to provide a fun customer journey that leads to a win?

67. REVENUE
1
Autopilot
To create a great Trial journey
2
Pandadoc
Accelerate proposal to signature cycle

68. REFERRAL What needs to happen for the persona WANT TO refer you?

69. REFERRAL
Kickofflabs
Set up a viral contest including a leaderboard

70. BUILD IP INTO YOUR
GO TO MARKET
#whatitTakes
#IPwithinGTM

71. EPIC! I’M READY TO KICK ASS

72. A
B
WANT
ACCESS ?

73. 1
2
WITHIN
3 HOURS
Follow and Shoutout @todiba
#whatittakes #growthhacking
a)
Request access to
https://www.facebook.com/
groups/be.whatittakes
b)
Invite 2 friends to join the group
c)
Once done, send a FB direct
message with screenshots
3
Provide Feedback under
be.whatItTak.es

74. #awesmtimes

75. survey be.whatitTak.es
twitter
blog whatitTak.es
email be.whatitTakes@gmail.com
bio tommasodibartolo.com
W
snapchat
@todiba