Mobility and mankind 2050 on the go _ August 2020

Mankind 2050
on the go …
… and it will never  
be the same
and  
Awesm Ventures
brought you by

InvestorENTREPRENEUR
Tommaso Di Bartolo
Advisor MentorAuthor
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Total IV
Exits II
social twitter / snapchat @todiba
linkedin /tommasodibartolo 
bio tommasodibartolo.com
Academia

InvestorEntrepreneur
Tommaso Di Bartolo
Advisor MentorAUTHOR
What It Takes
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
Exits II
Academia

Tommaso Di Bartolo
ADVISOR MentorAuthor
What It Takes
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
Exits II
Academia

Tommaso Di Bartolo
Advisor MENTORAuthor
What It Takes
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
Exits II
Academia

Tommaso Di Bartolo
What It Takes
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
Exits II
ACADEMIA

INVESTOREntrepreneur
Tommaso Di Bartolo
What It Takes
Awesm
Ventures
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
Exits II
Academia

Tommaso db
www.TommasoDiBartolo.com

SpaceX BFR
anywhere on Earth in under an hour China to 
San Francisco: 
 
35minme

a day in the life  
of a passenger in 2050

• Status Quo - war time

• Tech Trends

• Pitfalls - mindset

• Guide - SET methodology

• Step 1: FREE Digital Assessment
Bullets & Bombs

T H E M O B I L I T Y I N D U S T RY I S
B E I N G D I S R U P T E D

At current churn rate,
75% of the S&P 500
will be replaced  
by 2027.
TommasoDiBartolo

OUTSIDE-IN
Aging Population1. Customer
2. Competition
3. Markets
4. Technology

OUTSIDE-IN
Changing needs
1. Customer
2. Competition
3. Markets
4. Technology

OUTSIDE-IN
Generation Z
1. Customer
2. Competition
3. Markets
4. Technology

OUTSIDE-IN
Changing business models
1. Customer
2. Competition
3. Markets
4. Technology

yesterday vs
OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology

today vs
OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology

tomorrow vs
OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology

OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology

OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology
$955M

Total Number of Unicorn
Companies: 445
Total Cumulative Valuation:
~ $1,344B
OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology

OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology
ACES

OUTSIDE-IN
1. Customer
2. Competition
3. Markets
4. Technology
Datacenter on wheels

20th century
• Point A • Point B

YESTERDAY TOMORROW
vehicle centric customer centric

$7 Trillion
by 2050
passenger
economy

passenger
economy
ConsumerBusiness New/Emerging
$3 T $3.8 T $0.2 T

passenger
economy
AsiaAmericas Europe
$2 T $3.2 T $0.2 T
47%29% 24%

While you are busy dealing with your
current operations to run  
your core business.

While you are busy dealing with your
current operations to run  
your core business.
1. Optimizing processes
2. Squeeze margins
3. Get rewarded for core growth

Tommaso Di Bartolo
Corporate “proﬁt” is the most
dangerous success KPI of the
21st century.
“Optimization” will cost many
enterprises’s existence.

What’s your company’s
“innovation temperature”?

Let’s measure your
company’s “innovation
temperature” now.
5 min

"Two ways …
Gradually
and then suddenly”

“500 dollars? Fully
subsidized? With a plan? 
I said that is the most
expensive phone in the
world. And it doesn’t appeal
to business customers
because it doesn’t have a
keyboard. Which makes it
not a very good email
machine.”
Co-CEO Jim Balsillie
•

yesterday today tomorrow
- target
audience
- product
- business
model

next-gen

✓target
audience
✓product
✓business
model
next-gen

What is it you
got in your
pipeline?

innovation funnel
*9 out of 10
innovations fail
Copyright 2020. SET Methodology. Tommaso Di Bartolo

time
3
5
10
H1
H2
H3

time
3
5
10
H1
H2
H3
Incremental

time
3
5
10
H1
H2
H3
Incremental
Transformational

time
3
5
10
H1
H2
H3
Incremental
Transformational
Moonshots

Extend and Defend
core Business
HORIZON I

Build Emerging
Business
HORIZON II

Create
genuinely
new business
HORIZON III

HORIZON I
Extend and Defend core Business

HORIZON I
INCREMENTAL INNOVATION
Existing product
or service
enhancement
ENHANCING THE DESIGN OF YOUR PRODUCTS
UPGRADE YOUR SERVICES & QUALITY
THE LEAST SUSTAINABLE
IT CAN OFTEN BE COPIED EASILY BY COMPETITORS
Description
THE EASIEST, THE LEAST RISKY
Facts

HORIZON II
Build emerging Business

HORIZON II
ADJACENT INNOVATION
New products or
services close to
core
Description
Facts
COMPLEMENT EXISTING OFFERINGS
ADDITIONAL STEPS IN CUSTOMER EXPERIENCE
ADDITIONAL SIMILAR PRODUCTS
A SERVICE DEV TO COMPLEMENT YOUR CORE PRODUCT
DIGITALIZATION OF YOUR ASSETS & PROCESSES
OFFER SOCIAL & PERSONAL EXPERIENCE

HORIZON III
Create Genuinely New Business

HORIZON III
TRANSFORMATIONAL INNOVATION
Completely new
product &
customer
Description
Facts
COMPLETELY NEW OFFERING
NEW GO TO MARKET STRATEGY
NEW BUSINESS MODEL
A LONG TERM 10X BET
ADOPT CULTURE OF EXPERIMENTATION
NEW EXECUTION APPROACH: FINANCE & CUSTOMER

Henn na Hotel AI robots reduce 90% of manpower to be “the most
efficient hotel in the world” - "The Ultimate in Efficiency.“

Jeff Bezos
“Being slow is usually
more expensive than
being wrong”

How to get
your
innovation
pipeline?

available Dec 2020 Tommaso Di Bartolo. Copyright 2020. All rights reserved
SET Methodology é um
framework que guia
executivos de indústrias
tradicionais, fragmentadas e
burocráticas, a planejar,
gerenciar, executar e medir
inovação de forma
SISTEMÁTICA.

strategy execution talent
Tommaso Di Bartolo. Copyright 2020. All rights reserved

1strategy
execution talent

time
3
5
10
H1
H2
H3
risk

time
3
5
10
H1
H2
H3
riskinternal

time
3
5
10
H1
H2
H3
riskinternal
build

time
3
5
10
H1
H2
H3
riskinternal
build
R&D + Product
Legacy Know How
Change resistent
100%

time
3
5
10
H1
H2
H3
riskinternal
build
open

time
3
5
10
H1
H2
H3
riskinternal
build
open
partner

time
3
5
10
H1
H2
H3
riskinternal
build
open
partner
Uni. + Labs
Brilliant Minds
Slow Progress
shared

external
time
3
5
10
H1
H2
H3
internal
build
open
partner
risk

external
time
3
5
10
H1
H2
H3
internal
build
open
partner
risk
buy

external
time
3
5
10
H1
H2
H3
internal
build
open
partner
risk
buy
Startups
Rapid Experimentation
Vetted Access
minimum

21strategy
execution talent

TACTIC ASSESSMENT PILLARS
1. Startup Investments
2. Events & Services
3. Engineering
4. Education
5. Ecosystem Engagement
30+ TACTICS

TACTIC ASSESSMENT FRAMEWORK
1. Why do this
2. Endorsement type
3. Risk level
4. Time-to-impact
1. Challenges preview
2. Most probable outcome
3. Lessons learned
4. TCO

external
time
3
5
10
H1
H2
H3
risk
buy

sourced
443
61
24
filtered match finalists
8
poc due  
diligence
3 1
ROI your Innovation Initiatives

external
time
3
5
10
H1
H2
H3
internal
build
open
partner
risk
buy
minimum

time
3
5
10
H1
H2
H3
riskinternal
build
open
partner
shared

ALL INDUSTRIES as
we know them today
will DISSOLVE
Tommaso db

“Massive collaboration at  
DATA LEVEL is how innovators
leverage Artiﬁcial Intelligence  
to personalize products
experiences”
Tommaso db

321strategy
execution talent

BUSINESS UNIT R&D / IT MANAGEMENT+ +

time
3
5
10
H1
H2
H3
Traditional Business
chief EXECUTIVE oﬃcer

time
3
5
10
H1
H2
H3
Moonshot &
Transformation
chief EVOLUTION oﬃcer

time
3
5
10
H1
H2
H3
resources
55%
5%
resources
40%
Moonshot &
Transformation

external
time
3
5
10
H1
H2
H3
Moonshot &
Transformation
chief EVOLUTION oﬃcer
External
Independent
Innovation
Committee

External
Independent
Innovation
Committee

1 OF 6
No “one-off shot”
repositions a
corporation - but an
orchestration of a
diverse set of activities
and actors over a
period of time.

2 OF 6
Corporate Innovation
is not about having
Ideas
but
about deciding on how
to allocate resources

3 OF 6
Do not neglect your
core business
but
you better don’t
neglect innovation
either.
Keep a high frequency
of experiments.

4 OF 6
You don’t know what
you don’t know.
Maintain the vision -
but be ﬂexible in its
process

5 OF 6
The war is in full
detonation -you just
don’t see the bullets.
Startups create
advisory boards to buy
time with wisdom.
Embrace external
guidance and
mentorship.

6 OF 6
When corporation
want to innovation,
best short-term strategy
is to apply a long-term
thinking.

1. Never forget where you come from;  
It keeps you humble
2. BUT where you come from,  
cannot limit where you want to go
Tommaso db
www.TommasoDiBartolo.com

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SLIDES ?
invitation only

Mobility and mankind 2050 on the go _ August 2020

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