How to enchant others? Watch Tommaso Di Bartolo in the art of storytelling. Simple framework for early stage startups. Want more? Book Tommaso for a talk www.tommasodibartolo.com
3. Any Pitch’s Goal
1. Passion overflow
2. Convey the game plan
3. Ask (Every stage has a different ask)
W
4. Before you start
• develop the capability to “talk in pictures”.
• pictures are images that a person can imagine without
seeing it
• if the “picture” is to general - than you lost he listener
• this product is for everybody vs
• this product is for VP marketing in the retail
industry, with a location in New York city
W
7. use the biggest hummer first
1. If Traction (notable) - than start with that
2. If Founder of Twitter + Founder of Uber do a new venture -
say that (but than you are probably not watching this
3. If Engineering, Machine Learning PhD at Stanford, MIT, …
than this
4. Or for 99%, tell a story
W
9. story type A
• I have a situation / faced something … your personal
story how you
came up with
the problem
W
10. story type B
• This is Mary 24, she is ….
Describing the
third party
perspective
W
11. The components of a story
1. A persona (name, age, affinity)
• that is in a certain place
• at a specific time
2. That is doing something
• something that result in being MASSIV broken
• something that takes a while to get done
• something that is done frequently
• something that many others do equally
W
12. (!!) ATTENTION
If the pain is
a) unclear / not tangible OR
b)irrelevant, weak, small
than the audience is NOT curious to hear
the solution W
22. mention the TAM only if
• you serve a market that isn’t common sense knowledge
(everybody knows that the finance market is a multi B$
market … but not everybody knows if the house “cleaning
service” is)
• FYA - conveying HOW you capitalize market shares is more
important that telling the market size …
W
25. How do you get your product to
market?
• bottom-up tactic
• what’s the repeatable process like?
• What’s the tactical game plan / don’t dream
How do you get
your first 10
customers?
W
41. Physical impacts
• VOLUME: Play with your voice to create emotions
• CLARITY: Less is more
• PACE: Slow down - but be concised
• MUSICALITY: Speak with your entire body to your
audience
• BODY: Own the stage from left to right - front to back
W
42. Stage afraid?
• Unlike pain, being afraid is a choice
• If you are afraid, you have triggered your brain with thoughts that
cause a mental blockade
• Reverse engineer that by anchoring your thoughts with excitement
• Picture yourself on stage already - and create an emotional
thought process of excitement
• Do it over and over again
• Think of the stage and say - wow (!!) - I’m looking forward to be on
there!!
W
43. Resources
1. Why Design On Your Own: canvas.com
2. Get Royalty Free High Res Pictures: pexels.com
3. Review a Deck Template: investor deck template
4. Click through a Deck Collection: inspiration
W