Presentation about retargeting cases. Performed on http://www.dmc.in.ua/

1. Global praxis in digital
marketing
Or
It takes courage to raise the bar
Toms Panders, DMC, 26.09.2012

2. // It takes courage to raise the bar
This is a story of someone who made it
• Many opportunities are not used
• What advertisers are waiting for?
• Yes, I think we are lacking inspiring examples
• Sure, we could use some know-how
• But after all, its still tough to face many FAILS before starting
to WIN
Digital Marketing Convention

3. // It takes courage to raise the bar
We have not reached limits yet
• Adserving magic is based on cookies
• And so does Retargeting:
We can store your cookies to target relevant ads!
Digital Marketing Convention

4. // It takes courage to raise the bar
How it works
Seeking for the product
Digital Marketing Convention

5. // It takes courage to raise the bar
How it works
www.insurance.com
Nice, but
I am not
sure!
NO Action
Digital Marketing Convention

6. // It takes courage to raise the bar
How it works
Digital Marketing Convention

7. // It takes courage to raise the bar
How it works
Digital Marketing Convention

8. // It takes courage to raise the bar
How it works
I’ll buy it!
Digital Marketing Convention

9. // It takes courage to raise the bar
How can we use it?
• With questionnaires
Digital Marketing Convention

10. // It takes courage to raise the bar
How can we use it?
• To reach clickers
Give a city Are you sure
as present! you don’t
want to give a
present?
Digital Marketing Convention

11. // It takes courage to raise the bar
How can we use it?
• With publishers behavioral data
– Real estate, house, garden
– Healthy life-style
– For women
Digital Marketing Convention

12. // It takes courage to raise the bar
Results
• Increased CTR and CR
• Saved impressions
Digital Marketing Convention

13. // It takes courage to raise the bar
Key findings
• Use rich media
• Don’t creep out
• Don’t stalk
Digital Marketing Convention

14. // It takes courage to raise the bar
Bandits made it!
• Reactive media agency makes retargeting since 2009
• They all took it to the next level:
all for
Digital Marketing Convention

15. Toms Panders, DMC, 26.09.2012

16. // It takes courage to raise the bar
Why success story?
• CTR ~1% (60% more than regular)
• Maggi sales exceeded expectations
• Reactive media agency is expert with advanced campaigns
• Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver
«something special»
Digital Marketing Convention

17. Be brave cas
it’s worth it!
Join us @: Contact:
Toms Panders toms.panders@gemius.com
Facebook.com/GemiusGroup
Twitter.com/Gemius International Publishers Segment Manager Mob.: (+371) 2 912 79 51
Slideshare.net/Gemius_com
YouTube.com/WwwGemiusCom