Slides for a product development workshop for startups at Nestholma accelerator programs

1. 1
Product and customer
development
making better products with
better customer understanding
Topi Järvinen
Nestholma Venture Accelerator

2. 2
Build faster something that
customers find valuable
Waste less of your time and
resources on things that don’t matter
Objective of the session:

3. 3
Every product is based on certain set
of assumptions about customers,
need, solution, willingness to pay etc.
Why waste time by trying to
guess what is the right thing
to do?
Talk with your customers
to make sure on the right track

4. 4
“ I think you
should be more
explicit here in
step two…”

5. 5
Sounds familiar … ?
We have a great
idea and build it
Users will
come
Then a miracle
occurs

6. 6
“In fact, lets start optimizing right now”
We have a
great idea
We’ll build the money
making execution machine
The rest will take
care of itself

7. 7

8. 8
You are likely to build
something that no-one
wants

9. 9
Get the miracle out of the equation
We have a great
idea
Talk to customers Build what you can
validate
Pivot Pivot Pivot Pivot
Money may come,
but keep learning
Topi Järvinen (@topij)

10. 10
If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.
- Reid Hoffman, LinkedIn founder

11. 11
New Product
Development Thinking

12. 12
Product
development:
This almost always
happens first
Lots of ideas and opinions, but what to do with them?

13. 13
The old way:
“We know what to do”
User need is an executive decision

14. 14
The new way: “We don’t know, but we’ll learn from
the customers”
Iterative development based on validated learning

15. 15
What is a
startup?15

16. 16
Customer Development
Steve Blank’s ideas on how startups should pursue
the next great thing

17. 17
More startups fail from a
lack of customers than from
a failure of product
development.
-Steve Blank

18. 18
Startups Search
Companies Execute
© Steve Blank

19. 19
What’s a Startup
A temporary organization
designed to search for a
repeatable and scalable
business model
© Steve Blank

20. 20
Lean Startup
Eric Ries’ ideas on how startups should pursue the
next great thing

21. 21
What is a startup?
STARTUP
=
EXPERIMENT
Eric Ries

22. 22 © Eric Ries

23. 23
Learn Faster
Split Tests
Customer Development
Five Whys
Customer Advisory Board
Falsifiable Hypotheses
Customer Archetypes
Cross-functional Teams
Semi-autonomous Teams
Smoke Tests Measure Faster
Split Tests
Continuous Deployment
Usability Tests
Real-time Monitoring & Alerting
Customer Liaison
Measure Faster
Funnel Analysis
Cohort Analysis
Net Promoter Score
Search Engine Marketing
Build Faster
Unit Tests
Usability Tests
Continuous Integration
Incremental Deployment
Just-in-time Scalability
Developer Sandbox
Minimum Viable Product
Lean Startup Build-Measure-Learn –loop
© Eric Ries

24. 24
Maximize Customer
value
Minimize Waste
24
= Lean

25. 25
Lean Startup is about
Continuous
experimentation
Not scientific research
25

26. 26
Developing your idea
with Lean Canvas

27. 27
Reasonably smart people
can rationalize anything,
but entrepreneurs are
especially gifted at this
-Ash Maurya, Running Lean

28. 28
If you simply plan on
seeing what happens,
you will always succeed
at seeing what happens
- Eric Ries, theleanstartup.com

29. 29
your understanding
of the problem
1
your solution
to the problem
2
the value and
scalability of your
solution
3
Validate

30. 30
Lean Canvas is your
daily tool for iterating
your business

31. 31
Make a hypothesis
and test it
31

32. 32

33. 33

34. 34
“We help X do Y doing Z” (Steve Blank)
We help designers (X)
develop native mobile apps (Y)
with a graphical tool that requires no coding and shortens
development process from six weeks to one hour (Z)
Neonto

35. 35
Contact
Topi Järvinen
+358 40 754 3131
topi.jarvinen@nestholma.com
http://www.nestholma.com