2. Introduction
Hello St. Petersburg, I’m Ben
SponsorPay helps developers and publishers of Apps:
Monetization
User Acquisition
3. Agenda
.Introduction
The history of Mobile User Acquisition
What are your options today?
How to best acquire loyal users using the incent channel
Questions & Answers
4. The History of Mobile User Acquisition
Pre App Store
User Acquisition was mainly Mobile Content
(Premium SMS & Subscriptions)
With the emergence of touch screens something was
about to change...
5. 2008 - Birth of the App Store
User Acquisition WAS simple:
Create a new app
Upload it to the app store
and get loyal users
6. The App Revolution
Thousands of apps entered the iOS App Store and Android
Market (now known as Google Play Store)
The BIG Question arose:
How does your app get discovered
amongst 1000s of Apps???
7. How do Users find your App?
Search?
You will acquire 25X more users by being in the top
new apps list than relying on search
App-Store-SEO helps, but:
Top Ranking is the key to the users’ devices
8. What happened?
Incentivized installs were bought to climb up the
rankings
Organic users were won as a spill over effect
This distorted the rankings (especially on iOS)
Apple ban of incent installs
9. So, what are your Options?
Display Advertising
PR
Getting featured
Performance marketing:
Non-incentivized
Incentivized?!
10. Incent or non-incent?
Non-incent Incent
Higher price Lower price
Less volume More volume
High quality Quality!
Use both
Understand the channel
11. How do we achieve Quality?
Pub 1
Pub 2
Your App
Pub 3
Pub 4
13. Recommendations for Incent User Acquisition Campaigns
Focus on key countries for higher ROI
Switching from burst campaigns (after initial launch) to
steady spend for quality
Retargeted engagement to get users back in your app
Use rewarded engagement as a tutorial
Make sure to optimize your campaign with your AM
14. Ben Jeger
Head of Mobile Advertiser Relations EMEA/APAC
ben.jeger@sponsorpay.com