The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
2. Why This Works
Two Vital Goals are met with this Strategy:
Maximum Exposure
for your brand.
Building Trust
with your customers.
3. Issues Facing Agents & Lenders
Inconsistent Sales Volume
Focused On Leads Not Customers
Too Many Marketing Options Available
Ignoring Multi-Channel Co-Marketing
4. Build a Predicable Business
Consistency In…
Messaging
Timing
Engagement
Impressions
SALES
5. Focus On Client Generation
“Lead Gen” Is All Hype
Truly Predictable Business Comes When You
Focus On “Client Gen”
Focus On These Questions:
Do I have a single dashboard to track my
business?
Do you send relevant, personalized and consistent
messages?
What produces results? Do you know your ROI?
12. Search Engine Optimization
Competiveness to get an SEO edge is very high.
The major portals have a distinct advantage.
Consider your niche and focus your content.
Content is King
Create relevant and useful “bite size” pieces.
Share information and expertise others need.
13. Focus On Your Niche
Helpful Blogs
And
Community Focus
14. Social Media
Determine Which Network Closely Match Your
Target Demographic/Niche.
Focus on 1-2 Networks That Work Best For
You.
Best to do fewer networks better, than do more
networks, worse.
Strategy Must Include Paid
18. Community
The Differentiating Factor
This sets the successful agents apart from the rest.
Gets your brand noticed in your community.
Why be Active in your Community?
To build trust.
Gain credibility.
Showcase your values/personality.
Become a know as the Expert.
20. Community
How Can you Get Involved:
Volunteer
City/town government
Fire, rescue and safety
Church or NPO
Help clean up community
Youth Programs
21. Print
Real Estate Funds Are Focused Online
Less competition for print.
Creates Credibility
People value things and items they can touch.
Multi Channel = Recognition and Trust
26. The Diamond Strategy Tips
Focus Your Message – Consistent Brand.
Build Trust and Credibility – It will Build
Your Business, Brand and Network.
Track Everything. Success Scales!
If You Need Help – Get It. Total Expert is
Ready to Earn Your Trust and Start!