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Visit the social media team The World's Biggest Social Media Team

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Visit the social media team at TourismAustralia and you’ll see an unusual photoof Luke Skywalker and Yoda.“This photo reminds us to make our fansthe hero every day. When we look at whatother brands are doing in the social space,it’s still all about them, they are the hero,they are Luke Skywalker.In Star Wars, Yoda is the wise one, he’s theone who has a deep understanding ofwhere Luke should go and whispers thispath in his ear. But throughout the film thehero is always Luke. This is our approach insocial. When we make our fans LukeSkywalker they will pick up our stories andtake it to places where it could never go onits own.This mantra is always front and centre ineverything that we do in social media.”- Jesse Desjardinsusing the force

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