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“Social offers an accessible point The World's Biggest Social Media Team

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“Social offers an accessible point of entry for companies in the tourism sector. 78% of our industry is made up of small to medium-sized enterprises, so a lot of them don’t have the time or money to spend on traditional marketing campaigns. Social has levelled the playing field for everyone and is an effective way for them to secure endorsement. If I own a hotel and someone tweets or posts on Facebook about my establishment, they’re advocating for my hotel. This makes everyone who comes through the door a potential fan and advocate. We see the same opportunity from everyone that visits our shores.” Nick Baker Executive General Manager, Consumer Marketing Tourism AustraliaKatie Daly on Tasman Island Cruises) 40,941 770 4,924

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