Tracxn - PR Tech Startup Landscape

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Jul 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on July 19, 2019.
PR Tech Feed Summary
4
PR Tech > Feed Summary
Companies that provide tools for Public Relations professionals to help in their PR activities.
• Inclusions: Companies that provide tools for Public
Relations professionals to help in their PR activities.
Includes marketplaces for content creators, media
databases, content distribution platforms, social media
monitoring tools and CRM for PR professionals.
• Exclusions: PR Agencies and Services Company; Tools
or solutions that help in paid advertising or owned media
distribution.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.5B
Funding
13
Mega
Companies
4351458
FundedCovered on
Tracxn
1
Unicorns
13
Soonicorns
31
Minicorns
3
IPO’d Cos
128
Late Stage Cos
21
109
Acquisitions
159
DeadPooled
3
Acquihired
Series A+ Cos
Reputation.com
(2006, Redwood City, $88.3M)
TrendKite
(2012, Austin, $64.2M)
Brandwatch
(2007, Brighton, $62.9M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in PR Tech
5
$392M - Series E
Dataminr (2009, New York City, $570M)
$16.7M - Series D
TrendKite (2012, Austin, $64.2M)
$50M - Series B
Launchmetrics(2016, New York City, $54M)
$12M - Series B
Influential (2014, Las Vegas, $26.5M)
$30M - Series C
Zignal Labs (2011, San Francisco, $58M)
$12M - Series B
CreatorIQ (2014, Los Angeles, $15.5M)
$25M - Series B
Skyword (2010, Boston, $56.8M)
$11.1M - Series D
$21M - Series C
Linkfluence (2006, Paris, $45.9M)
$9M - Series B
Traackr (2008, San Francisco, $20.1M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
PR Tech > Feed Summary > Investment Trend Summary
Seed
Business Finland (#2), Star Farm Ventures (#2), Right Side Capital
Management (#2)
Series A/B Social Starts (#3), Storm Ventures (#2), MMC Ventures (#2)
Series C+ Battery Ventures (#1), SAIF Partners (#1), Partech (#1)
Incubators 500 Startups (#14), Techstars (#7), Plug and Play Tech Center (#6)
Other Notable
Investors
Global Founders Capital (#2), New York Angels (#2), AngelList
(#2)
Debt Investors
Lighter Capital (#5), Western Technology Investment (#4),
Multiplier Capital (#3)
Most Active InvestorsRecent Investments
189
206
170
114
50
20
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 91 92 53 60 31 19
$2B
$329M
$27.1M
$24.4M
$16.9M
US
Europe
Canada
Australia
SEA
$ Funding
$40M
$236M
$379M
$223M
$150M
$615M
$69M33
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in PR Tech
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Edison Partners 1 Cision (1892, Chicago, $2M)
BDC 1 Salesforce Radian6 (2006, Fredericton, $4M)
Bertelsmann Digital
Media Investments
1 StyleHaul (2010, Los Angeles, $17M)
BoxGroup 1 Dataminr (2009, New York City, $570M)
Brightspark
Ventures
1 Salesforce Radian6 (2006, Fredericton, $4M)
Jan 2019 TrendKite Acq by Cision for $225M
Feb 2017 MediaLink Acq by Ascential for $207M
Dec 2015 PR Newswire Acq by Cision for $841M
Dec 2015 PRWeb Acq by Cision for $841M
Oct 2014 Gorkana Acq by Cision for $323M
Dec 2013 Topsy Acq by Apple for $200M
Mar 2011 Salesforce Radian6 Acq by Salesforce for $326M
PR Tech > Feed Summary > Exit Outlook Summary
Cision 9
PR Newswire (Dec 2015, $841M), PRWeb (Dec 2015, $841M),
Gorkana (Oct 2014, $323M)
Meltwater 5
Infomart (Jun 2017, $30M), algo.ai (Aug 2017), Encore Alert
(Mar 2016)
IZEA 3
Ebyline (Jan 2015, $8.9M), TapInfluence (Jul 2018, $7.6M),
ZenContent (Jul 2016, $4.5M)
Google 2 FameBit (Oct 2016), SocialGrapple (Oct 2011)
Sprinklr 2 Scup (Apr 2015), NewBrand (Jun 2015)
Recent IPOs Top Acquisitions
Isentia May 2014
Media Monitoring and Analysis Tool.
IPO MCap: $379M
IZEA Jan 2011
Platform to connect social media content…
IPO MCap: -
Cision
PR Software Suite.
IPO MCap: -

Marketmap: PR Tech
CONTENT CREATION
MARKETPLACE
TOOLS
CONTENT SHARING
DISTRIBUTION PLATFORM
INFLUENCER MARKETING*
MEDIA MONITORING
SUITE
SUITE
CRM
ANALYTICS
SOCIAL MEDIA*
Overview
Companies 1458
Funded 435 Series A+ 128
Funding $2.5B Last 2 yrs $713M
Most Active Investors
Seed Business Finland (2)
Series A/B Social Starts (3)
Series C+ Battery Ventures (1)
Others Global Founders Capital (2)
Incubators 500 Startups (14)
Top Cities
New York City 88 Cos $735M
Bay Area 94 Cos $446M
Feed in Numbers
Unicorns 1 Soonicorns 13
Minicorns 31 Editor Picks 97
Acquihired 3 Deadpooled 159
Top Companies
Brandwatch (2007, Brighton, $62.9M)
Reputation.com (2006, Redwood City, $88.3M)
Exits
IPOs 3 Isentia, IZEA
Acquisitions 109 PR Newswire, PRWeb
Top Acquirers Cision, Meltwater
PR Tech > Feed Summary > BlueBox
7
* Upcoming Business Model
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.

Key Sub Sectors in PR Tech Sector
Summary of Key Markets
8
Other Notable Markets
# Cos on
Platform
Last 2 Years
$ Invested # Round
Influencer Marketing >
Influencer Analytics 42 $130k 1
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Influencer Marketing >
Marketplace 498 $121M 39
Media Monitoring >
Suite 184 $507M 9
Media Monitoring >
Social Monitoring 380 $42.9M 9
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Media Monitoring
Companies providing solutions to monitor the online
& offline media for accessing the...
610 177 $1.8B
Influencer Marketing
Companies providing a platform for brands to connect
with influencers for Public Relations(PR)...
541 158 $415M
Content Creation
Companies providing tools that help in the creation
and discovery of original content...
113 64 $272M
PR Suite
Companies providing a suite of tools for managing
Public Relations (PR) including media...
31 10 $41.4M
Content Distribution
Companies providing solutions to distribute press
releases and news to media outlets,...
65 10 $10.6M
CRM
Companies providing a CRM solution for brands to
manage and track communications with...
17 4 $4.7M
Newsroom
Companies providing a Newsroom solution for brands
to upload, manage and optimize content...
37 6 $3.2M
PR Tech > Feed Summary > Summary of Key Markets

List of Notable Companies in PR Tech
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
PR Tech > Feed Summary > Notable Companies in the Sector
Public
Isentia
(1982, Sydney)*
IZEA
(2006, Winter Park, $37.9M)
Acquired
PR Newswire
(1954, New York City)
PRWeb
(1997, Beltsville)
Salesforce Radian6
(2006, Fredericton, $4M)
Gorkana
(2003, New York City)
TrendKite
(2012, Austin, $64.2M)
MediaLink
(2014, Singapore)
Klout
(2008, San Francisco, $10M)
Cision
(1892, Chicago, $2M)
StyleHaul
(2010, Los Angeles, $17M)
Unicorns
Dataminr
(2009, New York City, $570M)
Deadpooled
Topsy (2007, San Francisco,
$32.2M)

List of Notable Companies by Market in PR Tech
Notable Companies by Market (1/4)
11
PR Tech > Feed Summary > Notable Companies by Market
PR Suite
PR Suite
Cision (1892, Chicago, $2M)
PR Software Suite.
Stage: Acquired
Edison Partners, GTCR, JMI Management and 1
Other Investors
Gorkana (2003, New York City)
Suite for Public Relations.
Stage: Acquired
Exponent Private Equity
Content Creation
Marketplace
99designs (2008, San Francisco, $45M)
Crowdsourced Graphic Design Marketplace
Soonicorn. Stage: Series B
Recruit Strategic Partners, Accel
Media Database
Media Database
MediaLink (2014, Singapore)
Public Relations marketplace connecting
businesses, journalists, and expert sources
Stage: Acquired

12
PR Newswire (1954, New York City)
Online platform for news distribution.
Stage: Acquired
PRWeb (1997, Beltsville)
Online press release service from Cision.
Stage: Acquired
Influencer Analytics
Klout (2008, San Francisco, $10M)
Social media activity scoring platform
Soonicorn. Stage: Acquired
Microsoft, FF Venture Capital, Mayfield and 18
Other Investors
Marketplace
IZEA (2006, Winter Park, $37.9M)
Platform to connect social media content creators
with brands.
Stage: Public
Special Situations Fund, DFJ, Inflexion Partners and
2 Other Investors
Mobile First Influencer Marketing Platform
Europlay Capital Advisors, WME Entertainment,
ParadigmTalent Agency and 6 Other Investors
StyleHaul (2010, Los Angeles, $17M)
MCN for fashion
Stage: Acquired
RTL Group, Bertelsmann Digital Media Investments,
RezVen Partners and 2 Other Investors

13
Media Monitoring
Suite
Social media analytics
Unicorn. Stage: Series E
Morgan Stanley, Valor Equity Partners, MSD Capital
and 44 Other Investors
Online Reputation Management & Privacy platform
Soonicorn. Stage: Series E
Heritage Group, River Cities Capital Funds,
Ascension Ventures and 16 Other Investors
SaaS based PR Analytics tool.
Harmony Partners, Adams Street Partners, Battery
Ventures and 5 Other Investors
SaaS based social media monitoring platform
Soonicorn. Stage: Series C
Nauta Capital, Partech, Highland Europe and 42
Other Investors
Suite
Real time media monitoring and analytics tool.
Blum Capital Partners, North Atlantic Capital,
Wamda Capital and 3 Other Investors
Salesforce Radian6 (2006, Fredericton, $4M)
Social Media Monitoring Platform
Stage: Acquired
BDC, Brightspark Ventures, The Rowayton Group
Meltwater (2001, San Francisco)
Media Intelligence Platform.
Vista Equity Partners, Silicon Valley Bank, Vector
Capital and 3 Other Investors
Isentia (1982, Sydney)
Stage: Public
Quadrant Private Equity, Yorkway Partners
Social Monitoring
NetBase (2004, Mountain View, $87.4M)
Social Media Monitoring Patform
Thomvest Ventures, ORIX, WestSummit and 8 Other
Investors
AI-based social media intelligence platform
Ring Capital, Tikehau Capital, BNP Paribas
Developpement and 8 Other Investors
Curalate (2012, Philadelphia, $39.9M)
Cloud-based software tool to create shoppable
content
New Enterprise Associates, First Round Capital,
MentorTech Ventures and 2 Other Investors

14
Media Monitoring
Social Monitoring
Falcon.io (2010, Copenhagen, $25.3M)
Customer experience management platform built
on social media marketing tools
Prime Ventures, Northcap Partners, Target
Partners
Geofeedia (2011, Chicago, $23.5M)
Location based social media monitoring tool
Silversmith Capital Partners, Hyde Park Venture
Partners, Glade Brook Capital and 3 Other Investors
Topsy (2007, San Francisco, $32.2M)
Real-time public social data Indexer
Stage: Deadpooled
BlueRun Ventures, Ignition Partners, Western
Technology Investment and 2 Other Investors

Recent News in PR Tech Sector
Recent News
15
PR Tech > Feed Summary > Recent News
Jul 2019
Classic IPG 'upwards shuffle' as Polansky and Heimann take top
jobs, PRWeek
Jul 2019
Oktopost Earns ISO/IEC 27001 Certification, Solidifying
Commitment to Serving B2B Enterprise Organizations, Newswire
Jul 2019
Signal Unveils New Solution for Real-Time Data Onboarding and
Identity Resolution, MarTech Advisor
Jul 2019 Veühub Announces a $2 Million Seed-Stage Round, Newswire
Jul 2019
Unmetric Accelerates Time-to-Insight with ‘Outlier’ Detection for
Branded Social Content, PRWeb
Jul 2019
Isentia names Asia chief executive, to double down on multi-market
strategy, Marketing Interactive
Jul 2019
Lee Schwemmer joins Zoomph to drive new social media
measurement, insights and valuation, PR Newswire
Jul 2019
Signal Launches Real-Time Data Onboarding and Identity
Resolution, GlobeNewswire
Jul 2019
NewsCred Raises $20Mn; Bolsters Its Content Marketing Platform,
Technology-Signals
Jul 2019 Concentrix Stands Out as a Leader with Star Power, PR Newswire
Jul 2019
Launchmetrics Releases Dedicated Brand Decisioning Platform,
Insights, Exclusively for Fashion, Luxury & Cosmetics Industries,
Newswire
Jul 2019
Synthesio Brings AI-Powered Insights to Social Media Intelligence,
GlobeNewswire
Key Recent News Key Recent News
Jul 2019
Cision Updates Its Communication Cloud Platform, Delivers
Improved Customer Experience, MarTech Advisor
Jul 2019
Klear Uses Deep-Learning Algorithms to Measure Influencer
Campaigns, MarTech Advisor
Jul 2019
Tremor International Shuts RhythmOne Chennai Office To
Consolidate R&D, Morningstar
Jul 2019
Accelo Partners with Gusto to Help Businesses Manage Their
Schedules Seamlessly, AiThority
Jul 2019
Tribe Dynamics Acquires Social Analytics Company eBench Limited,
gcimagazine.com
Jul 2019 Influential hires head of research, Research Live
Jul 2019
IZEA Announces $3.5 Million Share Repurchase Program,
GlobeNewswire
Jun 2019 opendorse Raises $3.125M in Funding, FinSMEs
Jun 2019
4C Launches New Cross-Channel Video Solution to Help Marketers
Reach Cord-Cutters and Cord-Nevers Across Streaming
Environments, GlobeNewswire
Jun 2019
River Island rolls out Curalate social commerce tech,
retailtechinnovationhub.com
Jun 2019 Brandwatch launches consumer research platform, Research Live
Jun 2019
Reputation.com Secures Top Spot in G2 Crowd’s Leader Quadrant
for Enterprise Online Reputation Management, GlobeNewswire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
16
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in PR Tech; 2012-2019
Global Funding Trends (1/2)
18
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
PR Tech > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 30% # of Rounds21% $ Funding
13% # of Rounds
17% $ Funding
$40M
$197M $187M
$236M
$379M
$223M
$150M
$615M
$69M
0
10
20
30
40
50
60
70
80
90
100
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

$25M $26M $42M $39M $14M $26M $5M $7M
$106M $100M
$131M
$88M
$87M
$81M
$151M
$34M
$66M $61M $62M $253M $121M $44M $459M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
48 58 67 59 25 33 13 10
19 26
19
25
22
23
14
9
5 4 5 8 6 4 4
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
72
19
Total # of Rounds
19
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in PR Tech; 2012-2019
PR Tech > Investment Trends > Global Funding Trends
83
35
41
21
26
11
8
225
$1.0M
$0.8M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
0
50
100
150
200
250
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1M $0.8M $0.9M $1M $1.4M $0.2M $0.5M $0.8M
$197M
$40M
Total $ Invested
$44M $57M $62M
$196M
$78M
$20M
$518M
0
1
2
3
4
5
6
0
100000000
200000000
300000000
400000000
500000000
600000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 2 3 3 3 1 5 -

PR Tech > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in PR Tech
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 735M 81
Bay Area 446M 80
Chicago 131M 20
Boston 117M 25
Paris 96.7M 20
London 77.8M 41
Bellevue 71.5M 7
Austin 66.8M 11
Brighton 62.9M 5
Los Angeles 50.3M 15
Total Funding
387
172
24
11
15
15
9
3
# Rounds
$2B
$329M
$27.1M
$24.4M
$16.9M
$14M
$4.5M
$3.2M
US
Europe
Canada
Australia
SEA
India
Israel
United Arab
Emirates
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.6 $0.5
$0.8 $1.0 $0.9
$1.3
$0.5
2012 2013 2014 2015 2016 2017 2018
PR Tech > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in PR Tech; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$2K* $8M
$20K $20M
$65.8K $50M
$279K $392M
$16.7M
$6.3M
$3.3M
$500K
Series C+
Series B
Series A
Seed
Stage
$7.7
$4.6
$12.4
$8.6
$12.1
$2.5
$15.6
$13.1 $15.3 $12.4
$36.1 $20.2 $14.5
$114.8
$5.4 $4.5 $4.4
$3.0 $3.2 $4.2
$6.6

Note: 180 companies with undisclosed funding amount are not included
22
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
96
112
42
9
1
No. of Companies
PR Tech > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in PR Tech; as of Jul 2019
Distribution of companies by Funding Range
$35M
$384M
$904M
$642M
$570M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
30%
9%
3%
1%
23
Note: Numbers in the brackets show the count of companies
Time to raise
next round
21
49
128
435
1458
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
30% 2%
(23)
1%
(13)
0%
(3)
11%
(157)
59%
(863)
29% 5%
(21)
3%
(11)
1%
(3)
9%
(41)
60%
(263)
38% 13%
(16)
5%
(6)
1%
(1)
2%
(3)
59%
(75)
43% 31%
(15)
10%
(5)
- 4%
(2)
53%
(26)
- 43%
(9)
14%
(3)
- 5%
(1)
43%
(9)
PR Tech > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in PR Tech
Funding Funnel
19 Months
25 Months
19 Months
Investment backedBootstrapped
13
1
78
3
31
0
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
PR Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in PR Tech; Jul 2017-Jul 2019
Notable Investments in last 24 months (1/2)
LATE STAGE
$392M - Series E Jun 2018
Morgan Stanley, Valor Equity Partners, MSD Capital,
Declaration Partners, IVP, Vulcan, Fidelity
Investments, Goldman Sachs
$30M - Series C Feb 2018
Blum Capital Partners, North Atlantic Capital
$21M - Series C Oct 2018
Ring Capital, Tikehau Capital
$16.7M - Series D Jun 2018
$11.1M - Series D Dec 2017
Harmony Partners
EARLY STAGE
$50M - Series B Sep 2018
Launchmetrics (2016, New York City, $54M)
Online platform enabling fashion brands to
accelerate product launches
Bpifrance, Seventure Partners, Cipio Partners
$25M - Series B Jan 2018
Skyword (2010, Boston, $56.8M)
Content marketing software and services
Rho Acceleration
$12M - Series B Jun 2018
ParadigmTalent Agency, Tech Coast Angels
$12M - Series B Jun 2019
Enterprise Influencer marketing platform
TVC Capital, Unilever Ventures, Affinity
EARLY STAGE
$9M - Series B Apr 2018
Influencer analytics suite.
Workhorse Capital, You & Mr Jones
$7.5M - Series B Mar 2019
Tribe (2013, South Melbourne, $15.3M)
Influencer marketplace
Exto Partners, Gresham House
$6.3M - Series A Dec 2017
$5.8M - Series A Oct 2018
Mavrck (2012, Boston, $13.8M)
Management platform for Micro Influencers.
Kepha Partners, GrandBanks Capital
$5M - Series A Feb 2019
Sideqik (2012, Atlanta, $6.5M)
Influencer marketing platform
Jackson Square Ventures, Tom Noonan

PR Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in PR Tech; Jul 2017-Jul 2019
Notable Investments in last 24 months (2/2)
EARLY STAGE
$3.5M - Series A Nov 2017
Opendorse (2013, Lincoln, $10.9M)
Marketplace to connect brands with athletes
Serra Ventures, Flyover Capital, Dan Mannix, Peter
Gardiner
$3.5M - Series A Jun 2019
Owlin (2012, Utrecht, $3.8M)
Real time news analysis
Velocity Capital Private Equity
$3.1M - Series A Jun 2019
Serra Ventures, Flyover Capital, Sean Bratches , Dan
Mannix , Nelnet
$3M - Series A Oct 2017
Gushcloud (2011, Singapore, $3.5M)
Paid social media endorsements
YG Entertainment
EARLY STAGE
$1.5M - Series A Aug 2017
StoryStream (2012, London, $4.1M)
Content marketing solutions
MMC Ventures
$1.5M - Series A Mar 2019
$65.8k - Series B Apr 2019
Onclusive (2007, Burlingame, $16.4M)
AI based tools for PR management
Series A Nov 2017
D2C
Series A Mar 2019
Hiip (2016, Ho Chi Minh City)
Online marketplace of social media influencers
Vulpes Invest
SEED STAGE
$3M - Seed Dec 2017
Ampsy (2013, Phoenix, $8.3M)
Suite of social aggregation tools for brands and live
events
$1.6M - Seed Mar 2019
HYPR (2013, Manhattan, $6.6M)
Programmatic Influencer Network for niche
influencers
$294k - Seed May 2018
Voicey (2017, Amsterdam, $294k)
Gregory Van der Wiel, Block Party
Angel May 2019
Keith Weed
Seed Sep 2017
500 Startups, Cocoon Capital, Expara

Most Active Investors (VC, PE) by Stage in PR Tech; Last 5 years (Jul 2014-Jul 2019)
Most Active VC & PE Investors
26
PR Tech > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Business Finland (2 Investments)
Matchmade, PromoRepublic
1
Star Farm Ventures (2 Investments)
HYPR, Swayy
2
Right Side Capital Management(2
Investments)
Lumanu, Flye
3
Inovo VC (2 Investments)
Brand24, Sotrender
4
Greylock Partners
Naritiv
5
Norwest Venture Partners
SketchDeck
6
Index Ventures
Picasso Labs
7
Matrix Partners
SketchDeck
8
Atlas Venture
Grapevine
9
Foundation Capital
SketchDeck
10
EARLY STAGE
Social Starts(3 Investments)
Popular Pays, NewsWhip, Little Bird
1
Storm Ventures(2 Investments)
Onclusive, Scripted
2
MMC Ventures(2 Investments)
Signal Media, StoryStream
3
Bessemer Venture Partners
Popular Pays
4
Founders Fund
BrandYourself
5
Omnes Capital
Babbler
6
Seventure Partners
Launchmetrics
7
Entrepreneur Venture
epresspack
8
Wavemaker Partners
Naritiv
9
Unilever Ventures
CreatorIQ
10
LATE STAGE
Battery Ventures
TrendKite
1
SAIF Partners
NetBase
2
Partech
Brandwatch
3
FJ Labs
Dataminr
4
Edison Partners
Tracx
5
Focus Ventures
Reputation.com
6
Camden Partners
Tracx
7
Glynn Capital
Dataminr
8
Harmony Partners
TrendKite
9
Noro-Moseley Partners
TrendKite
10

PR Tech > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in PR Tech; Last 5 years (Jul 2014-Jul 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(14 Investments)
NewsWhip, FanBread, FameBit
1
Techstars(7 Investments)
Mavrck, Naritiv, Babbler
2
Plug and Play Tech Center(6 Investments)
Influential, Visually, ReadyPulse
3
Y Combinator(4 Investments)
Popular Pays, SketchDeck, Upbeat
4
Startupbootcamp(4 Investments)
Publicfast, Woomio, HIGH PROFILE CLUB
5
MassChallenge(4 Investments)
Grapevine, Encore Alert, Heepsy
6
Wayra(4 Investments)
Comenta TV, Dino, Quántico
7
Expara(3 Investments)
ActSocial, Hiip, ZocialRipple
8
Startup Wise Guys(3 Investments)
PromoRepublic, Publicfast, Hashtago
9
Vendep Capital(3 Investments)
PromoRepublic, EzyInsights, HireInfluence
10
OTHER NOTABLE INVESTORS
Global Founders Capital(2 Investments)
Matchmade, ReachHero UG (haftungsbeschränkt)
1
New York Angels(2 Investments)
Critical Mention, Nmrkt
2
AngelList(2 Investments)
Onclusive, Buffer
3
Indian Angel Network(2 Investments)
PropheSee, Wizikey
4
LAUNCH Media(2 Investments)
Little Bird, Captiv8 Labs
5
Klingenstein(2 Investments)
Tracx, HYPR
6
Credit Suisse
Dataminr
7
Goldman Sachs
Dataminr
8
Morgan Stanley
Dataminr
9
Fidelity Investments
Dataminr
10
DEBT INVESTORS
Lighter Capital(5 Investments)
Speakr, Likeable Local, Frrole
1
Western Technology Investment(4
Investments)
NetBase, Traackr, Scripted
2
Multiplier Capital(3 Investments)
Visible Technologies, Skyword, theAudience
3
Silicon Valley Bank(2 Investments)
Insightpool, Meltwater
4
Kreos Capital
Signal Media
5
Tikehau Capital
Linkfluence
6
Adams Street Partners
TrendKite
7
Horizon Technology Finance
Skyword
8
North Atlantic Capital
Zignal Labs
9

PR Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

PR Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

PR Tech > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
31
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Finance & Accounting Tech
Jul 2019
HRTech
Jul 2019
Business Intelligence
Jul 2019

Marketmap: PR Tech PR Tech > Market Details > BlueBox
33

Key Sub Sectors
34
Key Sub Sectors in PR Tech
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Media Monitoring
Companies providing solutions to monitor the online & offline media for accessing the impact
of press and media on brands
Reputation.com (2006, Redwood City,
$88.3M)
610 177 $1.8B
Companies providing a platform for brands to connect with influencers for Public
Relations(PR) campaigns
Gushcloud (2011, Singapore, Acquired)
541 158 $415M
Content Creation
Companies providing tools that help in the creation and discovery of original content
99designs (2008, San Francisco, $45M)
Talenthouse (2009, Palo Alto, $29.3M)
113 64 $272M
PR Suite
Companies providing a suite of tools for managing Public Relations (PR) including media
monitoring, analytics, content creation and distribution
Onclusive (2007, Burlingame, $16.4M)
MediaMax Online (2006, Glendale)
31 10 $41.4M
Companies providing solutions to distribute press releases and news to media outlets, social
networking sites, media contacts, bloggers and consumers
Wiztopic (2014, Paris, $4.4M)
Buffer (2010, San Francisco, $4M)
65 10 $10.6M
CRM
Companies providing a CRM solution for brands to manage and track communications with
reporters, analysts and clients
Babbler (2013, Paris, $2.5M)
Prowly (2013, Warsaw, $1.2M)
17 4 $4.7M
Newsroom
Companies providing a Newsroom solution for brands to upload, manage and optimize
content for sharing across social media platforms and search engin...
epresspack (2011, Paris, $2.2M)
Flaunter (2015, Darlinghurst, $638k)
37 6 $3.2M
Media Database
Companies providing tech-based solutions to find and search journalists, bloggers and media
representatives
Stylindex (2016, London, $1.3M)
Wizikey (2018, Gurgaon, $360k)
42 5 $1.6M
PR Tech > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/2)
35
PR Tech > Market Details > Detailed Sector Taxonomy

Detailed Sector Taxonomy (2/2)
36
PR Tech > Market Details > Detailed Sector Taxonomy

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+1)
Influencer Marketing > Marketplace
Companies providing marketplaces that connect brands with social media influencers
(Companies covered 498 | Funded 146 | Total Funding $400M)
$121M
(+$19M)
39
(-14)
CreatorIQ
(2014, Los Angeles, $15.5M)
2
(+1)
Media Monitoring > Suite
Companies providing solutions to monitor online & offline media(radio, TV & others) helping brands to
track and monitor the impact of their press and media
(Companies covered 184 | Funded 58 | Total Funding $1.1B)
$507M
(+$391M)
9
(-5)
Dataminr
3
(-2)
Media Monitoring > Social Monitoring
Companies providing social listening solution to monitor, track and analyze brand, industry, and
competition
$42.9M
(-$125M)
9
(-23)
Linkfluence
(2006, Paris, $45.9M)
4
(-)
Content Creation > Marketplace
Companies providing a marketplace platform to connect brands with original on- demand content
creators for Public Relations(PR) purpose
$33M
(+$20.2M)
4
(-8)
Skyword
(2010, Boston, $56.8M)
5
(+1)
Content Creation > Tool
Companies providing tools that enables brands and journalists to create original content
(Companies covered 27 | Funded 15 | Total Funding $10.6M)
$3.6M
(-$763k)
4
(+1)
VeuHub
(2016, Toronto, $2M)
6
(+5)
Companies providing solutions to distribute press releases and news to media outlets, social
networking sites, media contacts, bloggers and consumers
$4.4M
(+$4.4M)
1
(+1)
Wiztopic
(2014, Paris, $4.4M)
7
(-2)
PR Suite
Companies providing a suite of tools for managing Public Relations (PR) including media monitoring,
analytics, content creation and distribution
$83k
(-$6.7M)
2
(-)
Onclusive
(2007, Burlingame, $16.4M)
37
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in PR Tech in last 2 years (July 2017 - June 2019)
PR Tech > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
PR Tech > Market Details > Top Markets of Investment Activity

Incubators 500 Startups (#7), MassChallenge (#3)
Seed Social Starts (#3), Scout Ventures (#2)
Series A/B WME Entertainment (#1), Wavemaker Partners (#2)
Series C+ Special Situations Fund (#1)
Waypoint Media Jan - 2019
Acq by Fanai
Grapevine Sep - 2018
Acq by Seven Stars Cloud
TapInfluence Jul - 2018
Acq by IZEA for $7.6M
Insightpool Jun - 2018
Acq by TrendKite
SEEN Jun - 2018
Acq by ICX Media
Reelio Apr - 2018
Acq by Fullscreen Media
Gnack Feb - 2018
Acq by NeoReach
$3.1M - Series A
$400k - Seed
Find Your Influence (2013, Phoenix,
$400k)
$12M - Series B
$225k - Seed
Endorse (2016, Boston, $225k)
Angel
$7.5M - Series B
Jul 2019
IZEA Announces $3.5 Million Share Repurchase Program,
GlobeNewswire
Jun 2019 opendorse Raises $3.125M in Funding, FinSMEs
Jun 2019
Influencer Marketing Service Takumi expands across
Europe, RealWire
Jun 2019
IZEA, Inc.’s $10 Million Follow-on Common Stock Offering,
Global Legal Chronicle
Jun 2019
Unilever invests in influencer platform CreatorIQ to bolster
‘integrity’ of industry, The Drum
Jun 2019
ExpertVoice partners with Georgetown University on joint
research partnership, PR Newswire
May 2019
Mumbai firm caught harvesting Instagram data in possible
data breach, Sync NI
May 2019
Instagram: Personal data of millions of celebrities and
influencers stands exposed, The Indian Wire
May 2019
Traackr Introduces Influencer Marketing Performance
Solutions to Simplify Data-Driven Insights, Technology-Signals
May 2019
Ex-Unilever CMO Keith Weed has invested in Australia's
Tribe, AdNews
May 2019
IRI and Influential Demonstrate Effectiveness of 5-hour
ENERGY Influencer Marketing Campaign, Business Wire
Apr 2019 Lumanu moves headquarters to California, BizTimes
Apr 2019
Vietnamese social influencer platform Hiip buys Indonesia’s
BP Network, Deal Street Asia
News
27
6
41
146
498
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Influencer Marketing > Marketplace: Market Factsheet
39
Exits
Recent InvestmentsCompanies providing
marketplaces that connect brands
with social media influencers
Influential
(2014, Las Vegas, $26.5M)
Gushcloud
(2011, Singapore, $3.5M)
Mavrck
(2012, Boston, $13.8M)
Buzzoole
(2012, Naples, $10.5M)
Tribe
(2013, South Melbourne, $15.3M)
Top Companies
#1 Top Markets of Investment Activity
PR Tech > Market Details > Market: Marketplace
Companies Created 498 | Funded 146 | Total Funding $400M
0
20
40
$0k
$50M
$100M
2015 2016 2017 2018 2019
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Marketplace

Influencer Marketing > Marketplace: Top Companies
Market: Marketplace (1/3)
Analyst’s Pick
ParadigmTalent Agency and 6 Other Investors
Minicorn. Stage: Series B
Workhorse Capital, You & Mr Jones, LaunchCapital
Enterprise Influencer marketing platform
TVC Capital, Unilever Ventures, Affinity and 3 Other
Investors
Keith Weed, Exto Partners, Gresham House and 8
Other Investors
Analyst’s Pick
Mavrck (2012, Boston, $13.8M)
Minicorn. Stage: Series A
Kepha Partners, GrandBanks Capital, Techstars,
Bodley Group
Serra Ventures, Flyover Capital, Sean Bratches and
6 Other Investors
Buzzoole (2012, Naples, $10.5M)
Influencer marketing platform.
Editor's Pick. Stage: Series A
Tamburi Investment Partners, Vertis SGR, R-301
Reelio (2012, New York City, $7M)
Data Driven Influencer Marketplace
Minicorn. Stage: Acquired
E.ventures, KRW Schindler, Broadway Video, Grazia
Equity
Analyst’s Pick
HYPR (2013, Manhattan, $6.6M)
Programmatic Influencer Network for niche
influencers
Minicorn. Stage: Seed
Silvertech Ventures, Star Farm Ventures,
Klingenstein and 3 Other Investors
Sideqik (2012, Atlanta, $6.5M)
Jackson Square Ventures, Tom Noonan, Bee
Partners and 4 Other Investors
D2C, YG Entertainment, Wavemaker Partners,
Kejora Ventures
FLUVIP (2013, New York City, $3.4M)
Platform to connect advertisers with influencers.
Velum Ventures, Wayra

Analyst’s Pick
Grapevine (2012, Boston, $1.5M)
YouTube Creator Marketplace
Editor's Pick. Stage: Acquired
Boston Seed Capital, Atlas Venture, MassChallenge
Lumanu (2016, Milwaukee, $1.1M)
Influencer discovery and marketing platform
Editor's Pick. Stage: Seed
Cream City VC, Gener8tor, 500 Startups and 5 Other
Investors
ROI Influencer Media (2015, New York City,
$1M)
Voicey (2017, Amsterdam, $294k)
Gregory Van der Wiel, Block Party
Analyst’s Pick
Vulpes Invest, 500 Startups, Cocoon Capital and 3
Other Investors
Marketit (2016, Seoul)
Marketplace for influencer marketing
Minicorn. Stage: Funded
SoftBank Ventures Korea
Post for Rent (2015, Budapest)
Influencer marketing marketplace
Hiventures
AdHive (2000, Tallinn)
Editor's Pick. Stage: Unfunded
AdHive (2017, Moscow)
AI-controlled platform for influencer marketing
Analyst’s Pick
Fanbytes (2015, London)
Curated Influencer Network for Snapchat
Editor's Pick. Stage: Funded
GMG Ventures, Student Upstarts, Founders Factory
Fashion Monitor (1989, London)
Influencer marketing and PR solutions provider
IDA Agency (2016, Milan)
Influence4you (2017, Courbevoie)
influencers.ae (2016, Dubai)
Influencer marketplace platform
Press Loft (2006, London)
Collaboration platform for brands and PR
professionals

Analyst’s Pick
Shopping Links (2014, Melbourne)
Squid (2014, Lima)
Influence marketing platform
Inovabra
WOW Influence (2018, Herzliya)
Jivy Group

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
43
Influencer Marketing > Marketplace: Leaderboard
Better than Market Average
Market: Marketplace
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Tribe 2013
South
Melbourne
Series B $15.3M 4 - 4 - - 3k 75k 445 8 105 31% 154 5%
4.6 Opendorse 2013 Lincoln Series A $10.9M 7 - - - - 7.4k - - 7 - - 852 13%
4.6 Mavrck 2012 Boston Series A $13.8M 4 - - - - 1.5k - - 10 - - 38 3%
4.5 Takumi 2015 London Series B $9.3M 4 - 3 - - 1.2k 30k 355 4 27 8% 42 4%
4.3 IZEA 2006
Winter
Park
Public $37.9M 5 - 4 - 4 15.2k 3k 16 90 3 23% -134 -1%
4.3 Traackr 2008
San
Francisco
Series B $20.1M 8 - - - - 8.4k - - 3 - - 67 1%
4.3 Buzzoole 2012 Naples Series A $10.5M 4 - 4 - - 6.7k 30k 370 9 11 3% -2 -
4.2 CreatorIQ 2014 Los Angeles Series B $15.5M 3 - - - 5 - - - 4 - - - -
4.1 Matchmade 2014 Helsinki Series A $6.5M 2 - - - 3 674 - - 2 - - 94 16%
4.0 Niche 2013
New York
City
Acquired $3.1M 2 - - - - 13.6k - - 4 - - 159 1%
4.0 TapInfluence 2009 Boulder Acquired $22.8M 4 - - - - 12.2k - - 8 - - -195 -2%
3.9 Hashtag Paid 2013 Toronto Series A $7M 3 - - - - 2k - - 3 - - 19 1%
3.9 Octoly 2014 Paris Series A $11.2M 2 - 4 - - 3.4k 75k 1.1k 4 182 20% -51 -2%
3.9 Captiv8 Labs 2015
San
Francisco
Seed $2M 1 - - - - 4.8k - - 6 - - 2.4k 99%

Incubators 500 Startups (#3), CyLon (#1)
Seed BoxGroup (#1), Center for Innovative Technology (#1)
Series A/B BDC (#2), Ignition Partners (#1)
Series C+ Battery Ventures (#1), In-Q-Tel (#1)
iQ media Apr - 2019
Acq by 4C
Synoptos Mar - 2019
Acq by Ignite Technologies
TrendKite Jan - 2019
Acq by Cision for $225M
Synthesio Oct - 2018
Acq by Ipsos
BlueBytes Oct - 2018
Acq by Concept BIU
Mention Aug - 2018
Acq by Mynewsdesk
$3.5M - Series A
$1.9M - Series B
Critical Mention (2002, New York
City, $9.3M)
$50M - Series B
Launchmetrics (2016, New York City,
$54M)
Series A
Ripjar (2012, London, $4.7M)
$392M - Series E
Dataminr (2009, New York City,
$570M)
$16.7M - Series D
Jul 2019
Isentia names Asia chief executive, to double down on multi-
market strategy, Marketing Interactive
Jul 2019
Launchmetrics Releases Dedicated Brand Decisioning
Platform, Insights, Exclusively for Fashion, Luxury &
Cosmetics Industries, Newswire
Jul 2019
Synthesio Brings AI-Powered Insights to Social Media
Intelligence, GlobeNewswire
Jun 2019
Brandwatch launches consumer research platform, Research
Live
Jun 2019
Deloitte and Signal A.I. collaborate to digitize tax regulation
monitoring with artificial intelligence, PR Newswire
Jun 2019
Owlin, the text and news analytics platform for financial
institutions, raises $3.5M Series A, TechCrunch
May 2019
$175 Million Global Recapitalization of Meltwater, Global
Legal Chronicle
May 2019 3SS and Media Distillery tie up AI TV deal, Digital TV Europe
May 2019
Rank Me Online is transforming businesses to customer-
centric brands, Business Standard
May 2019
Google Services Added to Reputation.com's Management
Services, MarTech Advisor
Apr 2019
Progress Partners Advises iQ Media on its Transaction with
4C to Create Kinetiq, Business Wire
Apr 2019
Cymfony acquired by west coast company, The Business
Journals
Mar 2019
Reputation.com Granted Two Additional Patents, Technology-
Signals
News
26
12
30
58
184
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Media Monitoring > Suite: Market Factsheet
44
Exits
Recent InvestmentsCompanies providing solutions to
monitor online & offline
media(radio, TV & others) helping
brands to track and monitor the
impact of their press and media
Brandwatch
(2007, Brighton, $62.9M)
Reputation.com
(2006, Redwood City, $88.3M)
TrendKite
(2012, Austin, $64.2M)
Meltwater
(2001, San Francisco)
Zignal Labs
(2011, San Francisco, $58M)
Top Companies
PR Tech > Market Details > Market: Suite
Companies Created 184 | Funded 58 | Total Funding $1.1B
0
5
10
15
$0k
$200M
$400M
$600M
2015 2016 2017 2018 2019
Market: Suite

Media Monitoring > Suite: Top Companies
Market: Suite (1/2)
Analyst’s Pick
Unicorn. Stage: Series E
Morgan Stanley, Valor Equity Partners, MSD Capital
Online Reputation Management & Privacy platform
Heritage Group, River Cities Capital Funds,
Ascension Ventures and 16 Other Investors
Harmony Partners, Adams Street Partners, Battery
SaaS based social media monitoring platform
Nauta Capital, Partech, Highland Europe and 42
Other Investors
Analyst’s Pick
Blum Capital Partners, North Atlantic Capital,
Wamda Capital and 3 Other Investors
NewsWhip (2011, Dublin, $9.2M)
Social analytics tool to discover content/trending
topics
Tribal.vc, The Associated Press, Asahi Shimbun and
12 Other Investors
SentiOne (2011, Warsaw, $4M)
Real-time social media monitoring solution
Trigon TFI, Augere Venture
Real time news analysis
Velocity Capital Private Equity, Noro Venture
Capital
Analyst’s Pick
ShareIQ (2014, Berlin, $3M)
Platform for brands to manage visual content
strategy
Join Capital, Isomer Capital, Plug and Play Tech
Center, MK Venture Capital
Vista Equity Partners, Silicon Valley Bank, Vector
Afstereo (2004, Midrand)
Real-time TV and radio monitoring tools
iMente (2000, Girona)
Social Media and Online News Monitoring platform
iQ media (2010, Conshohocken)
Cloud based media intelligence provider

Media Monitoring > Suite: Top Companies
Market: Suite (2/2)
Analyst’s Pick
Kribrum (2010, Moscow)
Media monitoring and analysis
M-Brain (1999, Helsinki)
Provider of competitor intelligence and media
monitoring solutions
Innovestor Ventures
Media Info Group (1915, Almere)
Media monitoring solution provider
Neticle Labs (2012, Budapest)
Online media monitoring tool and business
intelligence services
Editor's Pick. Stage: Series A
Hiventures
Rank Me Online (2017, Delhi)
Media monitoring solution for businesses
Analyst’s Pick
SAIL LABS (1999, Vienna)
Speech recognition and media monitoring tools
Editor's Pick. Stage: Series B
Tecnet Equity, IPO Beteiligungs-Management, Arax
Capital Partners
Signal AI (2013, London)
AI powered media monitoring solution
Web2Monitor (2005, Cologne)
Cloud-based media monitoring and brand
management tools

47
Media Monitoring > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Dataminr 2009
New York
City
Series E $570M 9 - 5 - - 12.8k 4k 13 13 3 30% 515 4%
5.0 TrendKite 2012 Austin Acquired $64.2M 7 - - - - 3.3k - - 17 - - 154 5%
4.8 Brandwatch 2007 Brighton Series C $62.9M 5 - - - - 34k - - 28 - - 909 3%
4.7
Reputation.c
om
2006
Redwood
City
Series E $88.3M 7 - 3 - - 12.5k 15k 40 18 17 74% -4 -
4.6 Meltwater 2001
San
Francisco
Acquired - 3 - 4 - - 23k 32k 89 14 14 19% 582 3%
4.4 Mention 2012 Paris Acquired $800k 1 - 4 - - 23.3k 300k 1.6k 4 12 1% 37 -
4.4 Ripjar 2012 London Series A $4.7M 5 - - - - 749 - - 3 - - 41 6%
4.2 NewsWhip 2011 Dublin Series A $9.2M 5 - - - - 16.8k - - 6 - - 92 1%
4.1
Launchmetri
cs
2016
New York
City
Series B $54M 2 3 - - - 16.8k - - 8 - - -115 -1%
3.9 Sntisis 2012 Madrid Series A $1.8M 4 - - - - 5k - - 1 - - 35 1%
3.9 Synthesio 2006
New York
City
Acquired $30.7M 5 - - - - 9.7k - - 9 - - -121 -1%
3.7 Owlin 2012 Utrecht Series A $3.8M 2 - - - - 226 - - 1 - - 20 10%
3.6 ShareIQ 2014 Berlin Acquired $3M 2 - - - 4 - - - 6 - - - -
3.6 SentiOne 2011 Warsaw Series A $4M 2 - 4 - 4 2.1k 750 15 1 - - 42 2%

Incubators 500 Startups (#2), Collider (#2)
Seed Ontario Centres of Excellence (#2), Inovo VC (#2)
Series A/B New Enterprise Associates (#1), Thomvest Ventures (#1)
Series C+ Silicon Valley Bank (#1), Edison Partners (#1)
SocialReport.com Feb - 2019
Acq by ASG
Falcon.io Jan - 2019
Acq by Cision
ListenFirst Media Sep - 2018
Acq by Frontier Capital
Union Metrics Jun - 2018
Acq by TrendKite
Sysomos Apr - 2018
Acq by Meltwater
BrandSpotter Mar - 2018
Acq by YouScan
Talkwalker Jan - 2018
Acq by Marlin Equity Partners
$1.1M - Series A
Lucidya (2015, Jeddah, $1.1M)
$21M - Series C
$200k - Seed
Eyesover (2013, Fredericton, $200k)
$1.1M - Seed
Crowd Analyzer (2013, Dubai, $1.6M)
$16M - Series B
Signal Media (2013, London, $27.7M)
$3M - Seed
Jul 2019
Oktopost Earns ISO/IEC 27001 Certification, Solidifying
Commitment to Serving B2B Enterprise Organizations,
Newswire
Jul 2019
Signal Unveils New Solution for Real-Time Data Onboarding
and Identity Resolution, MarTech Advisor
Jul 2019
Unmetric Accelerates Time-to-Insight with ‘Outlier’
Detection for Branded Social Content, PRWeb
Jul 2019
Lee Schwemmer joins Zoomph to drive new social media
measurement, insights and valuation, PR Newswire
Jul 2019
Signal Launches Real-Time Data Onboarding and Identity
Resolution, GlobeNewswire
Jun 2019
Coin Metrics Teams With SMA To Provide Twitter-Based
Crypto Sentiment Feed, BlockTribune
Jun 2019
Nuvi Announces Multi-Dimensional Customized Sentiment
Engine, Business Wire
Jun 2019
Unmetric Partners with Hootsuite for Social Media
Marketing Leveraging AI, Technology-Signals
Jun 2019 Talkwalker talks social insights on Ramadan 2019, ITP
Jun 2019
Targetspot lands partnership for new ad targeting tool, RAIN
News
Apr 2019 West Acquires Cloud Monitoring Company, Notified, UC Today
Apr 2019
Echosec to receive $2 million secured loan from TIMIA
Capital, BetaKit
Mar 2019
Social Media Analytics Market Production, Analysis And
Share By Manufacturers 2019|adobe Systems Incorporated,
Talkwalker Inc., Red Newswire
News
27
14
34
111
380
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Media Monitoring > Social Monitoring: Market Factsheet
48
Exits
Recent InvestmentsCompanies providing social
listening solution to monitor,
track and analyze brand, industry,
and competition
Talkwalker
(2009, Luxembourg, $5.3M)
Local Measure
(2013, Surry Hills, $15M)
NetBase
(2004, Mountain View, $87.4M)
Ampsy
(2013, Phoenix, $8.3M)
Curalate
(2012, Philadelphia, $39.9M)
Top Companies
PR Tech > Market Details > Market: Social Monitoring
0
10
20
30
$0k
$50M
$100M
$150M
2015 2016 2017 2018 2019
Market: Social Monitoring

Media Monitoring > Social Monitoring: Top Companies
Market: Social Monitoring (1/2)
Analyst’s Pick
NetBase (2004, Mountain View, $87.4M)
Social Media Monitoring Patform
Thomvest Ventures, ORIX, WestSummit and 8 Other
Investors
Ring Capital, Tikehau Capital, BNP Paribas
Developpement and 8 Other Investors
Curalate (2012, Philadelphia, $39.9M)
Cloud-based software tool to create shoppable
content
New Enterprise Associates, First Round Capital,
MentorTech Ventures and 2 Other Investors
Signal Media (2013, London, $27.7M)
Media and review monitoring tool and analytics
platform
Editor's Pick. Stage: Series B
GMG Ventures, Frontline, LocalGlobe and 20 Other
Investors
Analyst’s Pick
Falcon.io (2010, Copenhagen, $25.3M)
Customer experience management platform built
on social media marketing tools
Prime Ventures, Northcap Partners, Target
Partners
Geofeedia (2011, Chicago, $23.5M)
Location based social media monitoring tool
Silversmith Capital Partners, Hyde Park Venture
Partners, Glade Brook Capital and 3 Other Investors
Local Measure (2013, Surry Hills, $15M)
Location based social media monitoring platform
Suite of social aggregation tools for brands and live
events
Moonshots Capital, Woodside O'Brien, Scout
Analyst’s Pick
Zanroo (2008, Pak Kret, $7.4M)
Social media monitoring and analytics solutions for
businesses
Shift Ventures
Talkwalker (2009, Luxembourg, $5.3M)
Social media monitoring & analytics tool
Main Capital Partners
Crowdfire (2010, Mumbai, $2.5M)
Social circle tracker on Twitter & Instagram
Kalaari Capital
Ground Signal (2015, Boston)
Location based social media analytics and insights
provider
Vayner/RSE, Morningside Ventures

Media Monitoring > Social Monitoring: Top Companies
Market: Social Monitoring (2/2)
Analyst’s Pick
algo.ai (2015, San Francisco)
Developed a news reading app for consumers, and a
media coverage tracking system for enterprises
Matt Michelsen
Analisa (2018, Jakarta)
Analytics solutions for Instagram
Frrole (2012, Bangalore)
Machine learning based customer understanding
platform
Rajan Anandan, Manav Garg, Sharad Sharma and 7
Other Investors
Geckolyst (2015, Kochi)
Customer feedback analytics platform
Monitera (2009, Sisli)
Social media monitoring platform
Analyst’s Pick
QSocialNow (2010, Buenos Aires)
Media monitoring and listening solutions provider
Socialangel (2016, Milan)
Social media analytics platform focused towards
small and medium businesses
SocioSEER (2014, Mumbai)
Social media analytics platform
SPIN Protocol (2018, Seoul)
Decentralized e-commerce ecosystem for social
influencers
Blocore
Sysomos (2007, Toronto)
Social Media Marketing and Analytics Platform
GrowthWorks Capital, Ontario Centres of
Excellence, MaRS IAF, Omers
Analyst’s Pick
Trufan (2018, Billings)
Social intelligence & audience management
platform

51
Media Monitoring > Social Monitoring: Leaderboard
Market: Social Monitoring
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Talkwalker 2009
Luxembour
g
Acquired $5.3M 1 - - - - 12.2k - - 13 - - 1.1k 9%
4.9 Linkfluence 2006 Paris Series C $45.9M 5 - - - - 8.9k - - 2 - - 50 1%
4.8 NetBase 2004
Mountain
View
Series E $87.4M 9 - - - - 8.9k - - 11 - - 119 1%
4.8
Local
Measure
2013 Surry Hills Series A $15M 3 - - - - 1.7k - - 11 - - 22 1%
4.7
Crimson
Hexagon
2007 Boston Series C $34.2M 8 - - - - 13.3k - - 20 - - 94 1%
4.7 Signal Media 2013 London Series B $27.7M 5 - - - 4 2.1k - - 3 - - 128 7%
4.7 Brand24 2010 Warsaw Seed $480k 3 - 5 3 4 21.9k 300k 391 3 40 11% 966 5%
4.6 Signal 2009 Chicago Series E $90.4M 6 - - - - 3.8k - - 20 - - -41 -1%
4.5 Unmetric 2011 Chennai Series B $8.7M 2 - 5 - - 5.6k 3k 26 5 1 4% 39 1%
4.4 Falcon.io 2010
Copenhage
n
Acquired $25.3M 3 5 4 - - 169 9k 35 4 3 9% -4 -2%
4.3 Tracx 2008 Bethesda Series C $38.4M 5 - - - - 2.8k - - 11 - - -3 -
4.2 Lucidya 2015 Jeddah Series A $1.1M 1 - - - - 12.7k - - 1 - - 2.4k 23%
4.2
Crowd
Analyzer
2013 Dubai Seed $1.6M 2 - - - - 1.1k - - 2 - - 26 3%
4.1 Plann 2016 Sydney Unfunded - - - 4 5 5 560 300k 3.1k - 554 22% 86 18%

Market: Marketplace

PR Tech > Market Details > Market: Tool
Companies Created 27 | Funded 15 | Total Funding $10.6M
Market: Tool

Market: Tool

PR Tech > Market Details > Market: Content Distribution
Market: Content Distribution

PR Tech > Market Details > Market: PR Suite
Market: PR Suite

Market: PR Suite

PR Tech > Market Details > Market: Media Database
Companies Created 31 | Funded 3 | Total Funding $360k
Market: Media Database

PR Tech > Market Details > Market: Media Database
Market: Media Database

PR Tech > Market Details > Market: Influencer Analytics
Market: Influencer Analytics

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
68
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
70
List of Public Companies in PR Tech
IPO Date Company
IPO
Mcap
Exchange
Ticker
May 2014
Isentia (1982, Sydney)
$379M ASX:ISD
Jan 2011
IZEA (2006, Winter Park)
Platform to connect social media content creators with brands.
NASDAQ:IZEA
PR Tech > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
71
Notable Acquisitions in PR Tech
PR Tech > Exit Outlook > Notable Acquisitions
Acq. Date Company Acquirer Deal Size
Jan 2019
TrendKite (2012, Austin)
Cision $225M
Jan 2019
Falcon.io (2010, Copenhagen)
Customer experience management platform built on social
media marketing tools
Cision
Oct 2018
Synthesio (2006, New York City)
Social media monitoring platform
Ipsos
Jul 2018
TapInfluence (2009, Boulder)
Cloud-based Influencer marketing platform.
IZEA $7.6M
Dec 2017
Simply Measured (2010, Seattle)
Social Media Monitoring and Management platform
Sprout Social
Feb 2017
MediaLink (2014, Singapore)
Public Relations marketplace connecting businesses,
journalists, and expert sources
Ascential $207M
Dec 2015
PR Newswire (1954, New York City)
Online platform for news distribution.
Cision $841M
Dec 2015
PRWeb (1997, Beltsville)
Online press release service from Cision.
Cision $841M
Sep 2015
theAudience (2011, West Hollywood)
Multi-channel publishers of social and digital content.
Al Ahli Holding Group

Notable Acquisitions (2/2)
72
Notable Acquisitions in PR Tech
PR Tech > Exit Outlook > Notable Acquisitions
Acq. Date Company Acquirer Deal Size
Jun 2015
NewBrand (2010, Washington D.C.)
Location-specific text analytics software platform for
service focused companies
Sprinklr
Nov 2014
StyleHaul (2010, Los Angeles)
MCN for fashion
RTL Group $107M
Oct 2014
Gorkana (2003, New York City)
Suite for Public Relations.
Cision $323M
Oct 2014
Moreover Technologies (1998, Reston)
Media monitoring solution for businesses
LexisNexis
Sep 2014
Visible Technologies (2005, Bellevue)
Social Media Monitoring platform
Cision
Apr 2014
Cision (1892, Chicago)
PR Software Suite.
GTCR $170M
Mar 2014
Klout (2008, San Francisco)
Social media activity scoring platform
Lithium $200M
Dec 2013
Topsy (2007, San Francisco)
Real-time public social data Indexer
Apple $200M
Oct 2012
Altor Equity Partners
Mar 2011
Salesforce Radian6 (2006, Fredericton)
Social Media Monitoring Platform
Salesforce $326M

Most Active Acquirers
73
PR Tech > Exit Outlook > Most Active Acquirers

Acqui-hires
74
List of Acqui-hires in PR Tech
Excludes all details for Chinese companies
Date Target
Nov-16 Little Bird Acq by Sprinklr
Jul-15 Swayy Acq by SimilarWeb
Feb-15 Totems Acq by Stripe
PR Tech > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
75
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

PR Tech > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in PR Tech; Last 5 years (Jul 2014 - Jun 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Business Finland (2 Investments)
Star Farm Ventures (2 Investments)
Right Side Capital Management (2 Investments)
Inovo VC (2 Investments)
Greylock Partners
Norwest Venture Partners
Index Ventures
Matrix Partners
Atlas Venture
Foundation Capital
SV Angel
Social Capital
Draper Associates
Seed Capital
LocalGlobe
EARLY STAGE
Social Starts (3 Investments)
Storm Ventures (2 Investments)
MMC Ventures (2 Investments)
Founders Fund
Omnes Capital
Seventure Partners
Wavemaker Partners
Unilever Ventures
Axon Partners Group
CM-CIC Capital Prive
Korea Investment Partners
Rally Ventures
LATE STAGE
Battery Ventures
SAIF Partners
Partech
FJ Labs
Edison Partners
Focus Ventures
Camden Partners
Glynn Capital
Harmony Partners
Sageview Capital
Ascension Ventures
CapDecisif Management
River Cities Capital Funds
ORIX

Star Farm Ventures
78
Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter
PR Tech > Investors > Star Farm Ventures
People
Investments
[Minicorn] HYPR (2013, Manhattan, $6.6M, Seed)
Programmatic Influencer Network for niche influencers
PR Tech Notable Portfolio
[Unicorn] WeWork (2010, New York City, $13.7B, Series J)
Co-working work space community
[Soonicorn] Taboola (2007, New York City, $160M, Series E)
Content Advertising, Distribution, and Monetization Platform
[Soonicorn] Bizzabo (2011, Tel Aviv, $56M, Series D)
Corporate events ticketing & registration tool
[Soonicorn] IAngels (2013, Tel Aviv, $50M, Series B)
Online equity crowdfunding platform for investing in Israeli high-tech
startups.
[Minicorn] Flytrex (2013, Tel Aviv, $10.5M, Series B)
Manufactures drones & other hardware components for e-commerce
delivery
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Joey Low
Co-Founder
Tanya Low
Co-Founder
Geographical Spread Stage of Entry
Mar 2019
Data Analytics Firm Hypr Upgrades Influencer Search and
Discovery Solution, Technology-Signals
Feb 2018
Samsung Pass Integrates HYPR’s Decentralized
Authentication Solution, FindBiometrics
Jan 2018
Cheetah Mobile and Hypr team up on music influencer
marketing, VentureBeat
Sep 2017
Security Startup HyPR Raises $7.9 Million -
NewsCenter.io, NewsCenter
Jul 2015
Israel's SimilarWeb acquires Israeli Startup Swayy for $5
Million - Jewish Business NewsJewish Business News ,
Jewish Business News
Jul 2015
Digital Measurement Service SimilarWeb Acquires
Content Discovery Platform Swayy – TechCrunch,
TechCrunch
Jul 2015
Web traffic analytics co SimilarWeb
acquires Swayy - Globes
, globes.co.il
None
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed1
1
-
-
-
US
Israel

Right Side Capital Management
79
PR Tech > Investors > Right Side Capital Management
People
Investments
[Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed)
[Soonicorn] ClassPass (2011, New York City, $240M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Soonicorn] ScaleFactor Partners (2013, Austin, $47.9M,
Series B)
Back office automation solutions
[Soonicorn] DataCamp (2004, New York City, $32.5M, Series B)
Online courses in data sciences
[Minicorn] Amino Apps (2011, New York City, $72.4M, Series C)
Online communities enabler
[Minicorn] Bluecore (2013, New York City, $63.2M, Series C)
Automated personalized trigger-based email marketing
[Minicorn] Bench (2012, Vancouver, $48.1M, Series B)
Outsourced bookkeeping services for SMBs.
Top Exits
Kevin Dick
Co-Founder &
Managing Director
Dave Lambert
Co-Founder &
Managing Director
Apr 2018
Influencer marketing startup Lumanu raises $1 million,
aims to help brands track results, Journal Sentinel
Mar 2017
Hootsuite Acquires Naritiv’s Snapchat Analytics Solution ,
Techvibes
Jan 2016
Snapchat-focused marketing company Naritiv raises $3
million, Los Angeles Times
Oct 2015
Aussie social media analytics platform Social Status can’t
come to terms with Oxygen Ventures, raises $US300,000
elsewhere - Titan Vine, Titan Vine
Oct 2015
Big Pitch winner Social Status can’t come to terms with
Oxygen Ventures, raises $US300,000 elsewhere, ups from
StartupSmart
Mar 2015
Naritiv Helped ‘Pretty Little Liars’ Get 800K Snapchat
Followers In 3 Months – TechCrunch, TechCrunch
Jan 2015
Disney Accelerator Launches Second Program powered
by Techstars |FinSMEs, FinSMEs
Naritiv
Acq by Hootsuite - Mar 2017
Poptip
Acq by Palantir Technologies -
Jul 2014
1 1
2014 2015 2016 2017 2018 2019
3
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed4
1
-
-
-
US
Australia

Greylock Partners
80
PR Tech > Investors > Greylock Partners
Investments
Top Exits Recent News on Fund & Portfolio
Mar 2017
Hootsuite Acquires Naritiv’s Snapchat Analytics Solution ,
Techvibes
Jan 2016
Snapchat-focused marketing company Naritiv raises $3
million, Los Angeles Times
Mar 2015
Naritiv Helped ‘Pretty Little Liars’ Get 800K Snapchat
Followers In 3 Months – TechCrunch, TechCrunch
Jan 2015
Disney Accelerator Launches Second Program powered
by Techstars |FinSMEs, FinSMEs
Naritiv
1
2014 2015 2016 2017 2018 2019
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

Index Ventures
81
PR Tech > Investors > Index Ventures

Atlas Venture
82
PR Tech > Investors > Atlas Venture

SV Angel
83
PR Tech > Investors > SV Angel

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
84
Seed Stage
Early Stage
Late Stage

Social Starts
85
PR Tech > Investors > Social Starts

MMC Ventures
86
PR Tech > Investors > MMC Ventures

87
PR Tech > Investors > Bessemer Venture Partners

Founders Fund
88
PR Tech > Investors > Founders Fund

89
PR Tech > Investors > Entrepreneur Venture

Wavemaker Partners
90
PR Tech > Investors > Wavemaker Partners

91
PR Tech > Investors > Noro-Moseley Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
92
Seed Stage
Early Stage
Late Stage

Battery Ventures
93
PR Tech > Investors > Battery Ventures

SAIF Partners
94
PR Tech > Investors > SAIF Partners

Partech
95
PR Tech > Investors > Partech

FJ Labs
96
PR Tech > Investors > FJ Labs

Edison Partners
97
PR Tech > Investors > Edison Partners

Focus Ventures
98
PR Tech > Investors > Focus Ventures

Glynn Capital
99
PR Tech > Investors > Glynn Capital

Harmony Partners
100
PR Tech > Investors > Harmony Partners

101
PR Tech > Investors > Noro-Moseley Partners

Sageview Capital
102
PR Tech > Investors > Sageview Capital

Ascension Ventures
103
PR Tech > Investors > Ascension Ventures

River Cities Capital Funds
104
PR Tech > Investors > River Cities Capital Funds

ORIX
105
PR Tech > Investors > ORIX

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
106
Incubators
Other Notable Investors
Debt Investors

PR Tech > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in PR Tech; Q3 2014 - Q2 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (14 Investments)
Techstars (7 Investments)
Plug and Play Tech Center (6 Investments)
Y Combinator (4 Investments)
Startupbootcamp (4 Investments)
MassChallenge (4 Investments)
Wayra (4 Investments)
Expara (3 Investments)
Startup Wise Guys (3 Investments)
Vendep Capital (3 Investments)
Startup Sauna (2 Investments)
NXTP Labs (2 Investments)
Science (2 Investments)
Alchemist Accelerator (2 Investments)
Axel Springer Plug and Play Accelerator (2
Investments)
OTHER NOTABLE INVESTORS
Global Founders Capital (2 Investments)
New York Angels (2 Investments)
AngelList (2 Investments)
Indian Angel Network (2 Investments)
LAUNCH Media (2 Investments)
Klingenstein (2 Investments)
Credit Suisse
Goldman Sachs
Morgan Stanley
Salesforce
Bpifrance
Hearst
Tamburi Investment Partners
DBS Bank
DEBT INVESTORS
Lighter Capital (5 Investments)
Western Technology Investment (4
Investments)
Multiplier Capital (3 Investments)
Silicon Valley Bank (2 Investments)
Kreos Capital
Tikehau Capital
Adams Street Partners
Horizon Technology Finance
North Atlantic Capital

500 Startups
108
PR Tech > Investors > 500 Startups
People
Investments
[Minicorn] Onclusive (2007, Burlingame, $16.4M, Series B)
AI based tools for PR management
[Minicorn] NewsWhip (2011, Dublin, $9.2M, Series A)
Social analytics tool to discover content/trending topics
[Minicorn] ConceptDrop (2012, Chicago, $1.2M, Seed)
Marketplace for graphical content creation
[Minicorn] Hiip (2016, Ho Chi Minh City, Series A)
[Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed)
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Unicorn] Canva (2012, Sydney, $166M, Series C)
Online photo editing and graphics creation tool for professionals
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
Top Exits
Christine Tsai
Co-Founder & CEO
Apr 2019
Vietnamese social influencer platform Hiip buys
Indonesia’s BP Network, Deal Street Asia
Apr 2019
Startup of the Month, March: Vietnamese influencer
platform Hiip, E27
Mar 2019
Vietnam's Hiip lands 7-digit funding for its influencer
marketing platform, Tech in Asia
Apr 2018
Botanalytics offers analytics for conversational interfaces
and chatbots, TechCrunch
Apr 2018
Influencer marketing startup Lumanu raises $1 million,
aims to help brands track results, Journal Sentinel
Sep 2017
Vietnamese social influencer platform Hiip grabs seed
funding, Tech in Asia
Jun 2017 PR agency startup Upbeat grabs $1.5 mln, PE Hub
May 2017 Botanalytics Raises €270k in Funding, FinSMEs
Oct 2016
Hiip raises funding to help brands and advertisers
connect with social influencers in Vietnam, E27
May 2016
Marketing Design Marketplace ConceptDrop Closes $1.1M
Seed Funding |FinSMEs, FinSMEs
Mar 2016 Getting Acquired — James Li, jamesli.com
Visually
(2011, San Francisco, $15.7M)
Acq by ScribbleLive - Jan 2016
FanBread
(2014, Santa Monica, $1.9M)
Acq by RockYou - Aug 2016
FameBit
(2013, Santa Monica, $1.6M)
Acq by Google - Oct 2016
DataRank
(2011, Fayetteville, $1.5M)
Acq by Simply Measured - Oct
2015
Sverve
(2012, New York City, $1.2M)
Acq by Bloglovin' - Feb 2016
Encore Alert
(2013, Arlington, $420k)
Acq by Meltwater - Mar 2016
1
2
5
2
1
2
1
2014 2015 2016 2017 2018 2019
7
-
-
1
16
Undisclosed
Series C+
Series B
Series A
Seed19
2
1
1
1
US
Europe
SEA
Taiwan
Latam

Techstars
109
PR Tech > Investors > Techstars
People
Investments
[Minicorn] Mavrck (2012, Boston, $13.8M, Series A)
[Minicorn] Babbler (2013, Paris, $2.5M, Series A)
Social networking platform for PR professionals and reporters
[Editor's Pick] Stylindex (2016, London, $1.3M, Seed)
Online platform for connecting brands and creative talents
[Unicorn] Zipline (2014, San Francisco, $251M, Series D)
Delivery drones for medicine and vaccine delivery
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Outreach (2013, Seattle, $239M, Series E)
SaaS based Lead Engagement Tools
[Soonicorn] Remitly (2011, Seattle, $350M, Series E)
Cross-border money transfer using banking networks.
[Soonicorn] ClassPass (2011, New York City, $240M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] SalesLoft (2011, Atlanta, $147M, Series D)
Sales Prospecting and email engagement tool
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] Degreed (2012, San Francisco, $134M, Series C)
e-Portfolio assessment
Top Exits
David Cohen
Co-Founder & Co-CEO
David Cohen
Founder & Co-CEO
Brad Feld
Co-Founder
David Brown
Founder & Co-CEO
Mar 2019
Mavrck Enables Marketers to Scale Higher Quality Ratings
and Reviews Through Expanded Influencer Marketing
Campaigns, GlobeNewswire
Feb 2019
Mavrck Releases New Features That Empower Marketers
To Hyper-Personalize Their Influencer Databases And
Insights, GlobeNewswire
Jan 2019
Mavrck Announces New Forecasting Capabilities to
Predict Influencer Marketing Performance,
GlobeNewswire
Dec 2018
Mavrck Launches New Brand Safety Capabilities to
Measure Risk Factors of Influencer Content,
GlobeNewswire
Nov 2018
The Weekly Notable Startup Funding Report: 11/5/18,
AlleyWatch
Oct 2018
Influencer marketing startup Mavrck raises another
$5.8M, TechCrunch
Sep 2018
Mavrck Announces New Capabilities to Collaborate With
Influencers and Track Performance on Pinterest,
GlobeNewswire
Naritiv
Poptip
Acq by Palantir Technologies -
Jul 2014
Grapevine
(2012, Boston, $1.5M)
Acq by Seven Stars Cloud - Sep
2018
Linksy
(2012, Seattle, $100k)
Acq by Project Bionic - May
2013
1
2
2014 2015 2016 2017 2018 2019
4
-
-
1
5
Undisclosed
Series C+
Series B
Series A
Seed8
2
-
-
-
US
Europe

Plug and Play Tech Center
110
PR Tech > Investors > Plug and Play Tech Center
People
Investments
[Soonicorn] Influential (2014, Las Vegas, $26.5M, Series B)
[Unicorn] UiPath (2005, Bucharest, $1B, Series D)
Robotic process automation software
[Unicorn] PayPal (1998, San Jose, $800M, Public)
Internet payment services provider
[Unicorn] N26 (2013, Berlin, $683M, Series D)
Mobile-first bank for consumer & businesses
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Developer of digital sequencing technology for cancer detection, care
and treatment
[Unicorn] Uptake (2014, Palo Alto, $282M, Series D)
Machine learning enabled predictive platform for multiple industries
[Unicorn] Pony.ai (2016, San Francisco, $264M, Series A)
Developing autonomous driving technology platform
[Unicorn] Sprinklr (2008, New York City, $239M, Series F)
Social Media Presence Management Platform
[Unicorn] Nauto (2015, Palo Alto, $180M, Series B)
Driver monitoring & collision avoidance system using smartphone
[Soonicorn] Planet Labs (2010, San Francisco, $400M, Series D)
Microsatellites to maps the earth to provide universal access to
information
[Soonicorn] Innoviz Technologies (2016, Kfar Saba, $255M,
Series C)
Developer of solid-state LiDARs for autonomous cars
Top Exits
Saeed Amidi
Founder & CEO
Jojo Flores
Co-Founder & VP
May 2019
IRI and Influential Demonstrate Effectiveness of 5-hour
ENERGY Influencer Marketing Campaign, Business Wire
Dec 2018
Local startup grows from Las Vegas pool house to
downtown Las Vegas, Las Vegas Review-Journal
Oct 2018
Influential Appoints Entertainment Media Executive
Andrew Pelosi as Chief Business Officer to Drive Strategic
Partnerships, PR Newswire
Jul 2018
Cision® Acquires ShareIQ Visual Recognition Technology,
PR Newswire
Jun 2018
Vector Media Enters Into Strategic Partnership With
Influential, Citybizlist
Jun 2018
Marketing startup Influential raises $12M from WME and
others, TechCrunch
May 2018
ShareIQ Launches New Product, Helps Brands with Self
Service Report for Social Media Campaigns, Technology-
Signals
May 2018
Influential And WME Form Strategic Marketing
Partnership, PR Newswire
Visually
(2011, San Francisco, $15.7M)
Acq by ScribbleLive - Jan 2016
ShareIQ
(2014, Berlin, $3M)
Acq by Cision - Jul 2018
2
2014 2015 2016 2017 2018 2019
6
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed6
1
1
-
-
US
Europe
SEA

Y Combinator
111
PR Tech > Investors > Y Combinator

MassChallenge
112
PR Tech > Investors > MassChallenge

Wayra
113
PR Tech > Investors > Wayra

Expara
114
PR Tech > Investors > Expara

NXTP Labs
115
PR Tech > Investors > NXTP Labs

Science
116
PR Tech > Investors > Science

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
117
Incubators
Other Notable Investors
Debt Investors

AngelList
118
PR Tech > Investors > AngelList

Klingenstein
119
PR Tech > Investors > Klingenstein

Credit Suisse
120
PR Tech > Investors > Credit Suisse

Goldman Sachs
121
PR Tech > Investors > Goldman Sachs

Morgan Stanley
122
PR Tech > Investors > Morgan Stanley

123
PR Tech > Investors > Fidelity Investments

Hearst
124
PR Tech > Investors > Hearst

Tamburi Investment Partners
125
PR Tech > Investors > Tamburi Investment Partners

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